Rascasse Audience Intelligence

Kia Sportage Audience in Germany

A data profile of the people who buy, follow and care about Kia Sportage in Germany — modelled from more than twelve digital signal sources. Kia Sportage has an estimated audience of 1,326,570 people in Germany.

#55among Car type in Germany#31among Car Model in Germany#246in Cars & Mobility

The average Kia Sportage fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hyundai Tucson, Reading, TikTok, with strongest over-indexing on Hyundai Tucson (7.53× the country average).

Demographically, the Kia Sportage audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Sportage fan in Germany is more male, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Hyundai Tucson.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Sportage profile in Germany.

Audience size
1.3M
in Germany
Gender
27.6%♀
72.4% male
Age
44.0
average years
Country rank
#5013
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Sportage fans

27.6% are female, 72.4% are male, average age 44.0.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Kia Sportage audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age44.0
Estimated audience size1,326,570
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Kia Sportage audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3920%
40-4926%
50+29%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Kia Sportage audience comes from Germany.

Worldwide audience distribution share by country for Kia Sportage
CountryShare
United States9.4%
Italy6.4%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Sportage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Sportage fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.31×
02Brandenburg~50K1.13×
03Rheinland-Pfalz~70K1.11×
04Hessen~100K1.10×
05Sachsen-Anhalt~40K1.10×
06Baden-Württemberg~200K1.04×
07Thüringen~30K1.04×
08Bayern~200K1.00×
09Niedersachsen~100K1.00×
10Saarland~20K0.97×
11Sachsen~60K0.95×
12Mecklenburg-Vorpommern~20K0.93×
13Hamburg~30K0.91×
14Bremen~10K0.85×
15Berlin~50K0.81×
16Schleswig-Holstein~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Kia Sportage, Germany
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Sportage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Sportage audience
#·InterestCategoryAffinity×
01Kia RioCars & Mobility12.32×
02Opel GTCars & Mobility12.05×
03Kia SorentoCars & Mobility9.31×
04Kia EV6Cars & Mobility8.68×
05Hyundai TucsonCars & Mobility7.53×
06Ford FiestaCars & Mobility7.35×
07Auto maintenanceCars & Mobility3.95×
08Max VerstappenSports3.91×
09Drag racingCars & Mobility3.86×
10Backcountry skiingSports3.78×
11DrivingCars & Mobility2.95×
12CarcareCars & Mobility2.95×
13HyundaiCars & Mobility2.79×
14Extreme sportSports2.76×
15HatchbackCars & Mobility2.70×
16Dog healthPets & Animals2.40×
17SupermanMovies & TV2.15×
18TikTokInternet & Social Media1.79×
19AirbnbTravel & Leisure1.63×
20ReadingLiterature1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Sportage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Sportage audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.74×
Risk AppetiteTHRILL1.73×
Sports ActivityPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Sportage audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.89×
CreativityOPEN0.93×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Sportage have in Germany?

Kia Sportage has an estimated audience of 1,326,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Sportage fans?

27.6% of Kia Sportage fans are female, 72.4% are male, with an average age of 44.0 years.

03

Which brands do Kia Sportage fans like most?

Kia Sportage fans show strongest brand affinity for Hyundai Tucson (7.53×), Reading (1.57×), and TikTok (1.79×) over the country average.

04

Where do Kia Sportage fans live in Germany?

Kia Sportage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Sportage fans also like?

Beyond Kia Sportage itself, the audience over-indexes on Reading (1.57×), TikTok (1.79×), Auto maintenance (3.95×), and Kia Sorento (9.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Kia Sportage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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