Kia Sportage Audience in Germany
Kia Sportage has an estimated audience of 1,317,883 people in Germany. 27.6% are female, 72.4% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai Tucson, TikTok, Reading, Auto maintenance, Kia Sorento.
The average Kia Sportage fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai Tucson, TikTok, Reading, with strongest over-indexing on Hyundai Tucson (7.53× the country average). Demographically, the Kia Sportage audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Kia Sportage fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 44.0 |
| Estimated audience size | 1,317,883 |
Audience persona
The typical Kia Sportage fan in Germany is more male, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Tucson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 392,544 | 1.36× |
| Bayern | 214,678 | 1.01× |
| Baden-Württemberg | 193,199 | 1.07× |
| Niedersachsen | 128,512 | 1× |
| Hessen | 113,547 | 1.13× |
| Rheinland-Pfalz | 74,875 | 1.13× |
| Sachsen | 61,667 | 0.95× |
| Berlin | 50,599 | 0.86× |
| Brandenburg | 44,618 | 1.09× |
| Schleswig-Holstein | 37,582 | 0.79× |
| Sachsen-Anhalt | 35,673 | 1.04× |
| Thüringen | 32,889 | 0.98× |
| Hamburg | 28,165 | 0.95× |
| Mecklenburg-Vorpommern | 21,610 | 0.86× |
| Saarland | 15,085 | 0.93× |
| Bremen | 9,276 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai Tucson | 7.53× | Cars & Mobility |
| TikTok | 1.79× | Internet & Social Media |
| Reading | 1.57× | Literature |
| Auto maintenance | 3.95× | Cars & Mobility |
| Kia Sorento | 9.31× | Cars & Mobility |
| Ford Fiesta | 7.35× | Cars & Mobility |
| Driving | 2.95× | Cars & Mobility |
| Backcountry skiing | 3.78× | Sports |
| Kia EV6 | 8.68× | Cars & Mobility |
| Kia Rio | 12.32× | Cars & Mobility |
| Opel GT | 12.05× | Cars & Mobility |
| Superman | 2.15× | Movies & TV |
| Drag racing | 3.86× | Cars & Mobility |
| Hyundai | 2.79× | Cars & Mobility |
| Extreme sport | 2.76× | Sports |
| Hatchback | 2.7× | Cars & Mobility |
| Carcare | 2.95× | Cars & Mobility |
| Dog health | 2.4× | Pets & Animals |
| Airbnb | 1.63× | Travel & Leisure |
| Golf ball | 3.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| Luxury Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.35 |
| Need for Security | CONSERVATISM | 1.33 |
| Patriotism | CONSERVATISM | 1.19 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.5% |
| Italy | 6.4% |
| United Kingdom | 6.2% |
See Kia Sportage audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Kia Sportage have in Germany?
Kia Sportage has an estimated audience of 1,317,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Sportage fans?
27.6% of Kia Sportage fans are female, 72.4% are male, with an average age of 44.0 years.
Which brands do Kia Sportage fans like most?
Kia Sportage fans show strongest brand affinity for Hyundai Tucson (7.53×), TikTok (1.79×), and Reading (1.57×) over the country average.
Where do Kia Sportage fans live in Germany?
Kia Sportage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 392,544), Bayern (reach 214,678), and Baden-Württemberg (reach 193,199). These three regions account for the largest share of the active audience.
What other brands do Kia Sportage fans also like?
Beyond Kia Sportage itself, the audience over-indexes on TikTok (1.79×), Reading (1.57×), Auto maintenance (3.95×), and Kia Sorento (9.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Sportage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.