Ford Fiesta Audience in Germany
Ford Fiesta has an estimated audience of 1,168,005 people in Germany. 31.8% are female, 68.2% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: City car, Dacia Jogger, Kia Picanto, Kia Sorento, Tesla Motors.
The average Ford Fiesta fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include City car, Dacia Jogger, Kia Picanto, with strongest over-indexing on City car (11.76× the country average). Demographically, the Ford Fiesta audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Fiesta fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.3 |
| Estimated audience size | 1,168,005 |
Audience persona
The typical Ford Fiesta fan in Germany is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 360,480 | 1.41× |
| Bayern | 182,128 | 0.97× |
| Baden-Württemberg | 169,876 | 1.07× |
| Niedersachsen | 120,097 | 1.06× |
| Hessen | 91,244 | 1.03× |
| Rheinland-Pfalz | 65,835 | 1.12× |
| Sachsen | 59,299 | 1.04× |
| Schleswig-Holstein | 41,893 | 1× |
| Berlin | 40,076 | 0.77× |
| Brandenburg | 31,697 | 0.87× |
| Sachsen-Anhalt | 29,225 | 0.97× |
| Hamburg | 27,194 | 1.03× |
| Thüringen | 24,756 | 0.83× |
| Saarland | 17,361 | 1.21× |
| Mecklenburg-Vorpommern | 17,281 | 0.77× |
| Bremen | 8,542 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 11.76× | Cars & Mobility |
| Dacia Jogger | 17.47× | Cars & Mobility |
| Kia Picanto | 26.12× | Cars & Mobility |
| Kia Sorento | 21.92× | Cars & Mobility |
| Tesla Motors | 8.44× | Cars & Mobility |
| Hyundai | 7.91× | Cars & Mobility |
| Used car | 5.89× | Cars & Mobility |
| Kia Sportage | 15.54× | Cars & Mobility |
| Mazda3 | 20.22× | Cars & Mobility |
| Mazda CX-5 | 15.38× | Cars & Mobility |
| Honda Jazz | 28.47× | Cars & Mobility |
| Subcompact car | 14.86× | Cars & Mobility |
| Hatchback | 6.82× | Cars & Mobility |
| Mazda CX-3 | 23.69× | Cars & Mobility |
| Automobile Dacia | 17.47× | Cars & Mobility |
| Fuel | 10.55× | Cars & Mobility |
| Opel Adam | 23.21× | Cars & Mobility |
| Daihatsu | 27.01× | Cars & Mobility |
| Peugeot | 7.07× | Cars & Mobility |
| Mazda6 | 21.82× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.36 |
| Patriotism | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.9% |
| Brazil | 11.2% |
| United Kingdom | 7.9% |
See Ford Fiesta audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Fiesta have in Germany?
Ford Fiesta has an estimated audience of 1,168,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Fiesta fans?
31.8% of Ford Fiesta fans are female, 68.2% are male, with an average age of 37.3 years.
Which brands do Ford Fiesta fans like most?
Ford Fiesta fans show strongest brand affinity for City car (11.76×), Dacia Jogger (17.47×), and Kia Picanto (26.12×) over the country average.
Where do Ford Fiesta fans live in Germany?
Ford Fiesta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 360,480), Bayern (reach 182,128), and Baden-Württemberg (reach 169,876). These three regions account for the largest share of the active audience.
What other brands do Ford Fiesta fans also like?
Beyond Ford Fiesta itself, the audience over-indexes on Dacia Jogger (17.47×), Kia Picanto (26.12×), Kia Sorento (21.92×), and Tesla Motors (8.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Fiesta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.