Mazda3 Audience in Germany
Mazda3 has an estimated audience of 694,252 people in Germany. 23.9% are female, 76.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mazda CX-5, Mazda CX-3, Mazda6, Mazda CX-9, Mazda BT-50.
The average Mazda3 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mazda CX-5, Mazda CX-3, Mazda6, with strongest over-indexing on Mazda CX-5 (17.71× the country average). Demographically, the Mazda3 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda3 fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 39.3 |
| Estimated audience size | 694,252 |
Audience persona
The typical Mazda3 fan in Germany is more male, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Mazda CX-5.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,496 | 1.37× |
| Bayern | 123,558 | 1.11× |
| Baden-Württemberg | 102,692 | 1.08× |
| Niedersachsen | 69,213 | 1.03× |
| Hessen | 62,255 | 1.18× |
| Rheinland-Pfalz | 38,136 | 1.1× |
| Sachsen | 34,986 | 1.03× |
| Berlin | 27,188 | 0.88× |
| Schleswig-Holstein | 21,183 | 0.85× |
| Brandenburg | 19,830 | 0.92× |
| Sachsen-Anhalt | 16,046 | 0.89× |
| Thüringen | 15,657 | 0.89× |
| Hamburg | 15,381 | 0.98× |
| Mecklenburg-Vorpommern | 11,335 | 0.86× |
| Saarland | 9,041 | 1.06× |
| Bremen | 4,688 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mazda CX-5 | 17.71× | Cars & Mobility |
| Mazda CX-3 | 28.57× | Cars & Mobility |
| Mazda6 | 27.81× | Cars & Mobility |
| Mazda CX-9 | 41.24× | Cars & Mobility |
| Mazda BT-50 | 44.67× | Cars & Mobility |
| Mazda Demio | 42.21× | Cars & Mobility |
| Mazda CX-30 | 13.52× | Cars & Mobility |
| Woolworths | 3.78× | Shopping |
| Mazda | 4.62× | Cars & Mobility |
| Netto Marken-Discount | 1.96× | Shopping |
| Cigar | 10.58× | Food & Beverages |
| Landscaping | 3.69× | Home & Garden |
| MØ | 9.91× | Music & Radio |
| Burger King | 2.14× | Food & Beverages |
| Deutschrap | 3.17× | Music & Radio |
| Uniqlo | 2.82× | Shopping |
| Rossmann | 1.76× | Shopping |
| Compact car | 3.18× | Cars & Mobility |
| Hermès | 1.88× | Fashion & Accessoires |
| Mazda2 | 13.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.83 |
| Family Orientation | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.57 |
| Patriotism | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 8.4% |
| Mexico | 7.6% |
See Mazda3 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda3 have in Germany?
Mazda3 has an estimated audience of 694,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda3 fans?
23.9% of Mazda3 fans are female, 76.1% are male, with an average age of 39.3 years.
Which brands do Mazda3 fans like most?
Mazda3 fans show strongest brand affinity for Mazda CX-5 (17.71×), Mazda CX-3 (28.57×), and Mazda6 (27.81×) over the country average.
Where do Mazda3 fans live in Germany?
Mazda3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,496), Bayern (reach 123,558), and Baden-Württemberg (reach 102,692). These three regions account for the largest share of the active audience.
What other brands do Mazda3 fans also like?
Beyond Mazda3 itself, the audience over-indexes on Mazda CX-3 (28.57×), Mazda6 (27.81×), Mazda CX-9 (41.24×), and Mazda BT-50 (44.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.