Rascasse Audience Intelligence

Mazda3 Audience in Germany

A data profile of the people who buy, follow and care about Mazda3 in Germany — modelled from more than twelve digital signal sources. Mazda3 has an estimated audience of 723,276 people in Germany.

#105among Car Model in Germany#405in Cars & Mobility

The average Mazda3 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mazda CX-5, Mazda CX-3, Mazda6, with strongest over-indexing on Mazda CX-5 (17.71× the country average).

Demographically, the Mazda3 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mazda3 fan in Germany is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mazda CX-5.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda3 profile in Germany.

Audience size
723K
in Germany
Gender
23.9%♀
76.1% male
Age
39.3
average years
Country rank
#8623
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda3 fans

23.9% are female, 76.1% are male, average age 39.3.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Mazda3 audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age39.3
Estimated audience size723,276
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Mazda3 audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Mazda3 audience comes from Germany.

Worldwide audience distribution share by country for Mazda3
CountryShare
United States12.4%
Japan8.3%
Mexico7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mazda3 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.33×
02Hessen~60K1.15×
03Rheinland-Pfalz~40K1.09×
04Saarland~9K1.08×
05Bayern~100K1.06×
06Baden-Württemberg~100K1.05×
07Sachsen~40K1.03×
08Niedersachsen~70K1.00×
09Hamburg~20K0.97×
10Brandenburg~20K0.94×
11Sachsen-Anhalt~20K0.94×
12Thüringen~20K0.94×
13Mecklenburg-Vorpommern~10K0.89×
14Bremen~5K0.87×
15Berlin~30K0.86×
16Schleswig-Holstein~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Mazda3, Germany
0.86×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda3 audience
#·InterestCategoryAffinity×
01Mazda BT-50Cars & Mobility44.67×
02Mazda DemioCars & Mobility42.21×
03Mazda CX-9Cars & Mobility41.24×
04Mazda CX-3Cars & Mobility28.57×
05Mazda6Cars & Mobility27.81×
06Mazda CX-5Cars & Mobility17.71×
07Mazda CX-30Cars & Mobility13.52×
08Mazda2Cars & Mobility13.34×
09CigarFood & Beverages10.58×
10MazdaCars & Mobility4.62×
11WoolworthsShopping3.78×
12LandscapingHome & Garden3.69×
13Sportswear (fashion)Fashion & Accessoires3.45×
14Compact carCars & Mobility3.18×
15DeutschrapMusic & Radio3.17×
16UniqloShopping2.82×
17Burger KingFood & Beverages2.14×
18Netto Marken-DiscountShopping1.96×
19HermèsFashion & Accessoires1.88×
20RossmannShopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda3 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.62×
Early Adopter MentalityPOWER1.59×
Family OrientationCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda3 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
Risk AppetiteTHRILL0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda3 have in Germany?

Mazda3 has an estimated audience of 723,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mazda3 fans?

23.9% of Mazda3 fans are female, 76.1% are male, with an average age of 39.3 years.

03

Which brands do Mazda3 fans like most?

Mazda3 fans show strongest brand affinity for Mazda CX-5 (17.71×), Mazda CX-3 (28.57×), and Mazda6 (27.81×) over the country average.

04

Where do Mazda3 fans live in Germany?

Mazda3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda3 fans also like?

Beyond Mazda3 itself, the audience over-indexes on Mazda CX-3 (28.57×), Mazda6 (27.81×), Mazda CX-9 (41.24×), and Mazda BT-50 (44.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mazda3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mazda3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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