Mazda CX-30 Audience in Germany
Mazda CX-30 has an estimated audience of 506,580 people in Germany. 27.7% are female, 72.3% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Underarm hair, Metamorphoses, Leverage (TV series).
The average Mazda CX-30 fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Underarm hair, with strongest over-indexing on CAC 40 (2.55× the country average). Demographically, the Mazda CX-30 audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda CX-30 fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 38.7 |
| Estimated audience size | 506,580 |
Audience persona
The typical Mazda CX-30 fan in Germany is more male, around 38.7 years old, with strong Family Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,885 | 1.3× |
| Bayern | 89,401 | 1.1× |
| Baden-Württemberg | 68,180 | 0.99× |
| Niedersachsen | 45,858 | 0.93× |
| Hessen | 42,258 | 1.09× |
| Rheinland-Pfalz | 27,533 | 1.08× |
| Sachsen | 24,540 | 0.99× |
| Berlin | 17,972 | 0.79× |
| Brandenburg | 16,522 | 1.05× |
| Schleswig-Holstein | 14,893 | 0.82× |
| Sachsen-Anhalt | 14,261 | 1.09× |
| Thüringen | 14,108 | 1.09× |
| Mecklenburg-Vorpommern | 10,165 | 1.05× |
| Hamburg | 9,989 | 0.87× |
| Saarland | 7,049 | 1.13× |
| Bremen | 2,679 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.55× | Business & Career |
| Gil Ofarim | 2.03× | Music & Radio |
| Underarm hair | 9.4× | Beauty & Wellness |
| Metamorphoses | 3.71× | Literature |
| Leverage (TV series) | 6.11× | Movies & TV |
| I-Witness | 10.92× | Movies & TV |
| Hipster | 6.6× | Politics & Society |
| Emil Nolde | 3.81× | Arts & Culture |
| Digital literacy | 17.49× | Internet & Social Media |
| Historic site | 7.09× | Arts & Culture |
| Apostrophe | 3.3× | Literature |
| Acoustic music | 2.56× | Music & Radio |
| Icon (magazine) | 1.61× | Arts & Culture |
| Hypertext | 1.79× | Technology & Electronics |
| Hammock camping | 4.36× | Travel & Leisure |
| Alsancak | 14.26× | |
| Irrigation sprinkler | 5.21× | Home & Garden |
| Golem | 1.79× | Technology & Electronics |
| Hundertwasserhaus | 3.03× | Travel & Leisure |
| Israeli cuisine | 3.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.04 |
| Quality Awareness | PREMIUM | 1.54 |
| Luxury Orientation | PREMIUM | 1.46 |
| Early Adopter Mentality | POWER | 1.36 |
| Indulgence | JOY | 1.29 |
| DIY Mentality | THRILL | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 10.4% |
| Mexico | 6.5% |
See Mazda CX-30 audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Mazda CX-30 have in Germany?
Mazda CX-30 has an estimated audience of 506,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mazda CX-30 fans?
27.7% of Mazda CX-30 fans are female, 72.3% are male, with an average age of 38.7 years.
Which brands do Mazda CX-30 fans like most?
Mazda CX-30 fans show strongest brand affinity for CAC 40 (2.55×), Gil Ofarim (2.03×), and Underarm hair (9.4×) over the country average.
Where do Mazda CX-30 fans live in Germany?
Mazda CX-30 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,885), Bayern (reach 89,401), and Baden-Württemberg (reach 68,180). These three regions account for the largest share of the active audience.
What other brands do Mazda CX-30 fans also like?
Beyond Mazda CX-30 itself, the audience over-indexes on Gil Ofarim (2.03×), Underarm hair (9.4×), Metamorphoses (3.71×), and Leverage (TV series) (6.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mazda CX-30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.