Rascasse Audience Intelligence

Mazda CX-30 Audience in United States

Name: Mazda CX-30 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mazda CX-30 in United States — modelled from more than twelve digital signal sources. Mazda CX-30 has an estimated audience of 1,684,011 people in United States.

#107among Car Model in United States #546in Cars & Mobility

The average Mazda CX-30 fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-3, Mazda CX-5, Mazda6, with strongest over-indexing on Mazda CX-3 (206.67× the country average).

Demographically, the Mazda CX-30 audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda CX-30 fan in United States is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda CX-30 profile in United States.

Audience size

1.7M

in United States

Gender

28.1%♀

71.9% male

Age

38.8

average years

Country rank

#16271

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mazda CX-30 fans

28.1% are female, 71.9% are male, average age 38.8.

Fig. 02

Gender split

28.1%

Female

71.9%

Male

Demographic split for Mazda CX-30 audience in United States
Metric	Value
Female	28.1%
Male	71.9%
Average age	38.8
Estimated audience size	1,684,011

Fig. 03

Age distribution

Age distribution of the Mazda CX-30 audience in United States
Age bracket	Share	%
16-19		23%
20-29		19%
30-39		18%
40-49		19%
50+		21%

Fig. 04

Worldwide distribution

19.4%

of the worldwide Mazda CX-30 audience comes from United States.

Worldwide audience distribution share by country for Mazda CX-30
Country	Share
United States	19.4%
Italy	10.3%
Germany	6.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda CX-30 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda CX-30 fans by region: top regions in United States
#	Region	Reach	×
01	Connecticut	~30K	1.53×
02	New Jersey	~60K	1.50×
03	Massachusetts	~50K	1.37×
04	New Hampshire	~9K	1.32×
05	Pennsylvania	~70K	1.31×
06	New York	~100K	1.28×
07	Vermont	~4K	1.25×
08	Rhode Island	~7K	1.22×
09	Colorado	~30K	1.20×
10	Florida	~100K	1.18×
11	Illinois	~70K	1.17×
12	Ohio	~60K	1.14×
13	Washington	~40K	1.11×
14	Texas	~200K	1.10×
15	West Virginia	~8K	1.08×
16	Maryland	~30K	1.07×
17	Minnesota	~30K	1.07×
18	Virginia	~40K	1.06×
19	Maine	~6K	1.06×
20	Delaware	~5K	1.06×
21	California	~200K	1.04×
22	Missouri	~30K	1.04×
23	Wisconsin	~30K	1.03×
24	Utah	~20K	1.02×
25	Oklahoma	~20K	0.99×
26	North Carolina	~50K	0.98×
27	Nebraska	~8K	0.98×
28	Hawaii	~7K	0.96×
29	Indiana	~30K	0.94×
30	Louisiana	~20K	0.94×
31	Idaho	~8K	0.94×
32	Washington, District of Columbia	~5K	0.94×
33	Georgia	~50K	0.93×
34	Kentucky	~20K	0.92×
35	Tennessee	~30K	0.91×
36	Michigan	~40K	0.90×
37	Arizona	~30K	0.89×
38	Oregon	~20K	0.89×
39	Nevada	~10K	0.89×
40	Kansas	~10K	0.86×
41	Alaska	~3K	0.84×
42	Arkansas	~10K	0.83×
43	South Carolina	~20K	0.80×
44	Alabama	~20K	0.79×
45	New Mexico	~7K	0.79×
46	Iowa	~10K	0.77×
47	South Dakota	~3K	0.74×
48	North Dakota	~3K	0.73×
49	Montana	~3K	0.72×
50	Mississippi	~10K	0.71×

Affinity by region — Mazda CX-30, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda CX-30 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda CX-30 audience
#	Interest	Category	×
01	Mazda CX-3	Cars & Mobility	206.67×
02	Mazda6	Cars & Mobility	62.33×
03	Mazda CX-5	Cars & Mobility	54.65×
04	Honda Jazz	Cars & Mobility	45.12×
05	Mazda3	Cars & Mobility	31.39×
06	Casey's General Stores	Food & Beverages	21.81×
07	Acura MDX	Cars & Mobility	20.96×
08	Acura TLX	Cars & Mobility	19.47×
09	Honda Pilot	Cars & Mobility	17.28×
10	Honda Accord	Cars & Mobility	12.89×
11	Nissan Rogue	Cars & Mobility	11.11×
12	Toyota Highlander	Cars & Mobility	11.04×
13	Family car	Cars & Mobility	10.02×
14	Honda CR-V	Cars & Mobility	9.20×
15	Honda Civic	Cars & Mobility	9.19×
16	Compact car	Cars & Mobility	8.18×
17	Mazda	Cars & Mobility	7.50×
18	Hatchback	Cars & Mobility	7.09×
19	Used Cars	Cars & Mobility	5.09×
20	Enterprise Rent-A-Car	Cars & Mobility	4.07×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda CX-30 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mazda CX-30 audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.91×
Need for Security	CONSERVATISM	1.70×
Patriotism	CONSERVATISM	1.64×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mazda CX-30 audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.75×
Mindfulness	BALANCE	0.78×
Healthy Lifestyle	BALANCE	0.82×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mazda CX-30 have in United States?

Mazda CX-30 has an estimated audience of 1,684,011 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda CX-30 fans?

28.1% of Mazda CX-30 fans are female, 71.9% are male, with an average age of 38.8 years.

Which brands do Mazda CX-30 fans like most?

Mazda CX-30 fans show strongest brand affinity for Mazda CX-3 (206.67×), Mazda CX-5 (54.65×), and Mazda6 (62.33×) over the country average.

Where do Mazda CX-30 fans live in United States?

Mazda CX-30 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Mazda CX-30 fans also like?

Beyond Mazda CX-30 itself, the audience over-indexes on Mazda CX-5 (54.65×), Mazda6 (62.33×), Casey's General Stores (21.81×), and Mazda3 (31.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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