Mazda CX-30 Audience in United States
Mazda CX-30 has an estimated audience of 1,689,324 people in United States. 27.4% are female, 72.6% are male, average age 39.4. Top brand affinities: Hipster, Elsword, Tipsy Elves, Life of Pi, Arrietty.
Top brand affinities include Hipster, Elsword, Tipsy Elves, with strongest over-indexing on Hipster (16.89× the country average). Demographically, the Mazda CX-30 audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda CX-30 fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 39.4 |
| Estimated audience size | 1,689,324 |
Audience persona
The typical Mazda CX-30 fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 16.89× | Politics & Society |
| Elsword | 23.05× | Games |
| Tipsy Elves | 13.27× | Shopping |
| Life of Pi | 10.65× | Movies & TV |
| Arrietty | 15.73× | Movies & TV |
| Leverage (TV series) | 6.22× | Movies & TV |
| Wow! Wow! Wubbzy! | 7.35× | Movies & TV |
| Pro-Ject | 3.5× | Music & Radio |
| Vocal harmony | 3.85× | Music & Radio |
| Israel | 1.57× | Travel & Leisure |
| Hog Hunting | 2.52× | Sports |
| N1 road (South Africa) | 2.79× | Travel & Leisure |
| Governor of Michigan | 4.85× | Politics & Society |
| ENA (Emergency Nurses Association) | 7.95× | Health |
| Grinch | 2.61× | Movies & TV |
| Hideki Matsuyama | 6.54× | Sports |
| Hammock camping | 4.3× | Travel & Leisure |
| Jason Hawes | 15.98× | Movies & TV |
| UK garage | 3.27× | Music & Radio |
| Historic site | 2.39× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.63 |
| Luxury Orientation | PREMIUM | 1.45 |
| Need for Security | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.3 |
| Career Orientation | POWER | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 10.4% |
| Mexico | 6.5% |
See Mazda CX-30 audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
- Ford Mustang (9,097,632)
- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mazda CX-30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.