Mazda CX-30 Audience in United States
Mazda CX-30 has an estimated audience of 1,689,324 people in United States. 27.4% are female, 72.6% are male, average age 39.4. Top brand affinities: Mazda CX-3, Mazda CX-5, Mazda6, CarGurus, Honda Jazz.
Top brand affinities include Mazda CX-3, Mazda CX-5, Mazda6, with strongest over-indexing on Mazda CX-3 (197.02× the country average). Demographically, the Mazda CX-30 audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Car Model
Demographics of Mazda CX-30 fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 39.4 |
| Estimated audience size | 1,689,324 |
Audience persona
The typical Mazda CX-30 fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-3.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mazda CX-3 | 197.02× | Cars & Mobility |
| Mazda CX-5 | 53.24× | Cars & Mobility |
| Mazda6 | 64.43× | Cars & Mobility |
| CarGurus | 11.75× | Cars & Mobility |
| Honda Jazz | 71.87× | Cars & Mobility |
| Google Maps | 5.77× | Internet & Social Media |
| Mazda3 | 31.44× | Cars & Mobility |
| Capital One | 4.98× | Business & Career |
| Enterprise Rent-A-Car | 7.42× | Cars & Mobility |
| Mazda MX-5 | 31.51× | Cars & Mobility |
| Indeed.com | 4.81× | Business & Career |
| Honda Accord | 16.89× | Cars & Mobility |
| Kia Sportage | 23.05× | Cars & Mobility |
| Honda City | 36.01× | Cars & Mobility |
| Autism Awareness | 9.83× | Health |
| Diabetes mellitus awareness | 6.69× | Health |
| Hyundai Elantra | 20.12× | Cars & Mobility |
| Honda Civic | 10.77× | Cars & Mobility |
| Family car | 9.69× | Cars & Mobility |
| Subcompact car | 24.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.63 |
| Luxury Orientation | PREMIUM | 1.45 |
| Need for Security | CONSERVATISM | 1.41 |
| Price Sensitivity | PREMIUM | 1.3 |
| Career Orientation | POWER | 1.19 |
| Quality Awareness | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 10.4% |
| Mexico | 6.5% |
See Mazda CX-30 audiences in other countries
More Cars & Mobility audiences in United States
- Jeep Wrangler (9,166,172)
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- Dodge Ram (8,285,991)
- Jeep Grand Cherokee (8,191,812)
- Honda Civic (7,442,965)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mazda CX-30. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.