Rascasse Audience Intelligence

Ford Mustang Audience in United States

A data profile of the people who buy, follow and care about Ford Mustang in United States — modelled from more than twelve digital signal sources. Ford Mustang has an estimated audience of 9,084,671 people in United States.

#21among Car type in United States#2among Car Model in United States#157in Cars & Mobility

The average Ford Mustang fan in United States is 35.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Online shopping, Muscle car, with strongest over-indexing on AutoZone (2.94× the country average).

Demographically, the Ford Mustang audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Mustang fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang profile in United States.

Audience size
9.1M
in United States
Gender
21.8%♀
78.2% male
Age
35.0
average years
Country rank
#3939
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang fans

21.8% are female, 78.2% are male, average age 35.0.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Ford Mustang audience in United States
MetricValue
Female21.8%
Male78.2%
Average age35.0
Estimated audience size9,084,671
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Ford Mustang audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4915%
50+16%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Ford Mustang audience comes from United States.

Worldwide audience distribution share by country for Ford Mustang
CountryShare
United States33.6%
Germany5.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Mustang fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.44×
02Arizona~200K1.30×
03Florida~800K1.22×
04Oklahoma~100K1.21×
05Michigan~300K1.20×
06Tennessee~200K1.17×
07Missouri~200K1.16×
08Kentucky~100K1.16×
09Indiana~200K1.15×
10Mississippi~90K1.15×
11West Virginia~50K1.15×
12Texas~900K1.14×
13Arkansas~80K1.13×
14New Mexico~50K1.13×
15Ohio~300K1.09×
16North Carolina~300K1.08×
17South Carolina~100K1.08×
18Georgia~300K1.06×
19Kansas~80K1.06×
20Iowa~80K1.04×
21Louisiana~100K1.03×
22Illinois~300K1.01×
23Virginia~200K1.01×
24Nevada~90K1.01×
25Idaho~50K1.00×
26Nebraska~50K1.00×
27South Dakota~20K1.00×
28Wyoming~10K0.99×
29California~1M0.97×
30Wisconsin~100K0.97×
31North Dakota~20K0.96×
32Pennsylvania~300K0.94×
33Washington~200K0.94×
34Alaska~20K0.94×
35Maryland~100K0.90×
36Utah~70K0.90×
37Montana~20K0.90×
38New Jersey~200K0.89×
39Delaware~20K0.89×
40Colorado~100K0.88×
41Rhode Island~30K0.88×
42Minnesota~100K0.87×
43Oregon~90K0.87×
44New Hampshire~30K0.86×
45Connecticut~80K0.85×
46Maine~30K0.82×
47New York~400K0.79×
48Hawaii~30K0.77×
49Massachusetts~100K0.76×
50Washington, District of Columbia~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang, United States
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang audience
#·InterestCategoryAffinity×
01MustangPets & Animals5.34×
02Hot rodCars & Mobility4.56×
03Drag racingCars & Mobility4.39×
04Muscle carCars & Mobility4.17×
05Car classificationCars & Mobility4.06×
06Vintage carCars & Mobility3.98×
07Compact carCars & Mobility3.91×
08Sport bikeCars & Mobility3.62×
09Used CarsCars & Mobility3.51×
10O'Reilly Auto PartsCars & Mobility3.35×
11Advance Auto PartsCars & Mobility3.26×
12Commercial vehicleCars & Mobility3.09×
13DrivingCars & Mobility2.95×
14AutoZoneCars & Mobility2.94×
15WrenchHome & Garden2.78×
16RVsCars & Mobility2.39×
17Motor vehicleCars & Mobility1.86×
18Online shoppingShopping1.75×
19BusinessBusiness & Career1.66×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Family OrientationCONSERVATISM1.30×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
Community OrientationOPEN0.76×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang have in United States?

Ford Mustang has an estimated audience of 9,084,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Mustang fans?

21.8% of Ford Mustang fans are female, 78.2% are male, with an average age of 35.0 years.

03

Which brands do Ford Mustang fans like most?

Ford Mustang fans show strongest brand affinity for AutoZone (2.94×), Online shopping (1.75×), and Muscle car (4.17×) over the country average.

04

Where do Ford Mustang fans live in United States?

Ford Mustang fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang fans also like?

Beyond Ford Mustang itself, the audience over-indexes on Online shopping (1.75×), Muscle car (4.17×), Business (1.66×), and Drag racing (4.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ford Mustang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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