Ford Mustang Audience in United States

Ford Mustang logo

Ford Mustang has an estimated audience of 9,097,631 people in United States. 21.8% are female, 78.2% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Online shopping, Muscle car, Business, Drag racing.

The average Ford Mustang fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Online shopping, Muscle car, with strongest over-indexing on AutoZone (2.94× the country average). Demographically, the Ford Mustang audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Mustang fans

Demographic split for Ford Mustang audience in United States
MetricValue
Female21.8%
Male78.2%
Average age35.0
Estimated audience size9,097,631

Audience persona

The typical Ford Mustang fan in United States is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Ford Mustang in United States
RegionReachAffinity
California1,014,1921.01×
Texas942,7111.21×
Florida774,8141.26×
New York418,1790.82×
Illinois318,9241.05×
Ohio313,7031.12×
North Carolina308,9111.13×
Georgia306,4061.09×
Pennsylvania297,1460.97×
Michigan290,5031.22×
Arizona244,7141.32×
Virginia230,7121.04×
Tennessee217,4501.19×
New Jersey213,8970.92×
Indiana196,8571.18×
Alabama181,1411.43×
Washington176,5170.97×
Missouri173,5451.18×
South Carolina150,6411.1×
Maryland140,4010.9×
Massachusetts140,0100.78×
Wisconsin134,7380.98×
Kentucky133,6771.17×
Colorado129,6510.9×
Oklahoma123,9691.23×
Louisiana119,9231.02×
Minnesota115,5000.89×
Oregon91,8590.88×
Nevada89,2571.01×
Arkansas84,3861.13×
Mississippi83,3631.11×
Iowa77,1781.03×
Connecticut77,1340.85×
Kansas75,6971.06×
Utah72,9580.9×
New Mexico50,3051.1×
West Virginia46,2811.09×
Idaho44,7030.98×
Nebraska44,3290.97×
New Hampshire29,6900.83×
Hawaii29,2440.75×
Maine26,0520.8×
Rhode Island24,6190.85×
Montana21,7190.86×
Delaware21,4470.85×
South Dakota19,9150.95×
Alaska16,7690.86×
North Dakota16,5190.88×
Washington, District of Columbia16,4720.6×
Wyoming12,4800.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Mustang audience
BrandAffinityCategory
AutoZone2.94×Cars & Mobility
Online shopping1.75×Shopping
Muscle car4.17×Cars & Mobility
Business1.66×Business & Career
Drag racing4.39×Cars & Mobility
Hot rod4.56×Cars & Mobility
Used Cars3.51×Cars & Mobility
O'Reilly Auto Parts3.35×Cars & Mobility
Advance Auto Parts3.26×Cars & Mobility
Automobiles1.58×Cars & Mobility
Car classification4.06×Cars & Mobility
Commercial vehicle3.09×Cars & Mobility
Motor vehicle1.86×Cars & Mobility
Vintage car3.98×Cars & Mobility
RVs2.39×Cars & Mobility
Mustang5.34×Pets & Animals
Driving2.95×Cars & Mobility
Sport bike3.62×Cars & Mobility
Compact car3.91×Cars & Mobility
Wrench2.78×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Mustang audience
TraitClusterScore
Early Adopter MentalityPOWER1.33
PatriotismCONSERVATISM1.3
Family OrientationCONSERVATISM1.29
LGBTQ+ IdentityOPEN1.21
Luxury OrientationPREMIUM1.18
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Ford Mustang
CountryShare
United States33.7%
Germany5.9%
Italy4.5%

See Ford Mustang audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Mustang have in United States?

Ford Mustang has an estimated audience of 9,097,631 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Mustang fans?

21.8% of Ford Mustang fans are female, 78.2% are male, with an average age of 35.0 years.

Which brands do Ford Mustang fans like most?

Ford Mustang fans show strongest brand affinity for AutoZone (2.94×), Online shopping (1.75×), and Muscle car (4.17×) over the country average.

Where do Ford Mustang fans live in United States?

Ford Mustang fans in United States are most concentrated in California (reach 1,014,192), Texas (reach 942,711), and Florida (reach 774,814). These three regions account for the largest share of the active audience.

What other brands do Ford Mustang fans also like?

Beyond Ford Mustang itself, the audience over-indexes on Online shopping (1.75×), Muscle car (4.17×), Business (1.66×), and Drag racing (4.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.