Rascasse Audience Intelligence

Hot rod Audience in United States

Name: Hot rod — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hot rod in United States — modelled from more than twelve digital signal sources. Hot rod has an estimated audience of 15,438,959 people in United States.

#1528among Topic in United States #78in Cars & Mobility

The average Hot rod fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hatchback, Antique car, Carcare, with strongest over-indexing on Hatchback (8.57× the country average).

Demographically, the Hot rod audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot rod fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Hatchback.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot rod profile in United States.

Audience size

15.4M

in United States

Gender

19.7%♀

80.3% male

Age

37.3

average years

Country rank

#2248

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hot rod fans

19.7% are female, 80.3% are male, average age 37.3.

Fig. 02

Gender split

19.7%

Female

80.3%

Male

Demographic split for Hot rod audience in United States
Metric	Value
Female	19.7%
Male	80.3%
Average age	37.3
Estimated audience size	15,438,959

Fig. 03

Age distribution

Age distribution of the Hot rod audience in United States
Age bracket	Share	%
16-19		28%
20-29		18%
30-39		16%
40-49		17%
50+		20%

Fig. 04

Worldwide distribution

38.8%

of the worldwide Hot rod audience comes from United States.

Worldwide audience distribution share by country for Hot rod
Country	Share
United States	38.8%
Japan	6.2%
Germany	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot rod audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot rod fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~400K	2.61×
02	Idaho	~200K	2.13×
03	Kentucky	~300K	1.66×
04	Alaska	~50K	1.54×
05	Montana	~60K	1.47×
06	Oregon	~200K	1.34×
07	Oklahoma	~200K	1.26×
08	Washington	~400K	1.24×
09	Wyoming	~30K	1.24×
10	Colorado	~300K	1.21×
11	Arizona	~400K	1.20×
12	Kansas	~100K	1.18×
13	Iowa	~100K	1.15×
14	New Mexico	~90K	1.14×
15	Missouri	~300K	1.13×
16	Maine	~60K	1.12×
17	Nebraska	~90K	1.11×
18	Tennessee	~300K	1.08×
19	Indiana	~300K	1.08×
20	West Virginia	~80K	1.05×
21	North Dakota	~30K	1.04×
22	South Dakota	~40K	1.03×
23	Arkansas	~100K	1.02×
24	Wisconsin	~200K	0.94×
25	California	~1.5M	0.93×
26	Texas	~1M	0.92×
27	Ohio	~400K	0.92×
28	Michigan	~400K	0.92×
29	Minnesota	~200K	0.91×
30	Louisiana	~200K	0.84×
31	Nevada	~100K	0.83×
32	New Hampshire	~50K	0.82×
33	Illinois	~400K	0.78×
34	Virginia	~300K	0.78×
35	Pennsylvania	~400K	0.76×
36	Hawaii	~50K	0.76×
37	North Carolina	~300K	0.74×
38	Georgia	~300K	0.72×
39	New Jersey	~300K	0.71×
40	Alabama	~200K	0.71×
41	South Carolina	~200K	0.70×
42	Mississippi	~90K	0.70×
43	Rhode Island	~30K	0.66×
44	New York	~600K	0.65×
45	Massachusetts	~200K	0.64×
46	Connecticut	~100K	0.64×
47	Delaware	~30K	0.62×
48	Florida	~600K	0.61×
49	Washington, District of Columbia	~30K	0.60×
50	Maryland	~100K	0.54×

Affinity by region — Hot rod, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot rod audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot rod audience
#	Interest	Category	×
01	Antique car	Cars & Mobility	8.96×
02	Carcare	Cars & Mobility	8.96×
03	Auto show	Cars & Mobility	8.96×
04	Family car	Cars & Mobility	8.96×
05	City car	Cars & Mobility	8.96×
06	Mid-size car	Cars & Mobility	8.96×
07	Hatchback	Cars & Mobility	8.57×
08	Rallying	Sports	8.43×
09	Coupé	Cars & Mobility	5.75×
10	Touring motorcycle	Cars & Mobility	5.18×
11	Custom motorcycle	Cars & Mobility	4.88×
12	Motorcycle helmet	Cars & Mobility	4.70×
13	Automobile repair shop	Cars & Mobility	4.69×
14	Motorcycle accessories	Cars & Mobility	4.64×
15	Diesel engine	Cars & Mobility	4.42×
16	Muscle car	Cars & Mobility	4.28×
17	Advance Auto Parts	Cars & Mobility	3.24×
18	O'Reilly Auto Parts	Cars & Mobility	3.23×
19	Discount Tire	Shopping	3.09×
20	AutoZone	Cars & Mobility	2.96×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot rod audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hot rod audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	3.04×
Family Orientation	CONSERVATISM	2.31×
Price Sensitivity	PREMIUM	2.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hot rod audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.78×
Creativity	OPEN	0.78×
Healthy Lifestyle	BALANCE	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hot rod have in United States?

Hot rod has an estimated audience of 15,438,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot rod fans?

19.7% of Hot rod fans are female, 80.3% are male, with an average age of 37.3 years.

Which brands do Hot rod fans like most?

Hot rod fans show strongest brand affinity for Hatchback (8.57×), Antique car (8.96×), and Carcare (8.96×) over the country average.

Where do Hot rod fans live in United States?

Hot rod fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Hot rod fans also like?

Beyond Hot rod itself, the audience over-indexes on Antique car (8.96×), Carcare (8.96×), Auto show (8.96×), and Family car (8.96×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hot rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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