Hot rod Audience in United States

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Hot rod has an estimated audience of 15,438,959 people in United States. 19.7% are female, 80.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Home equity, Hipster, Grinch, No Escape (1994 film).

The average Hot rod fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Home equity, Hipster, with strongest over-indexing on Vocal harmony (10.68× the country average). Demographically, the Hot rod audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Hot rod fans

Demographic split for Hot rod audience in United States
MetricValue
Female19.7%
Male80.3%
Average age37.3
Estimated audience size15,438,959

Audience persona

The typical Hot rod fan in United States is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Hot rod in United States
RegionReachAffinity
California1,684,6690.99×
Texas1,296,0420.98×
Florida651,8490.62×
New York631,8950.73×
Ohio443,1070.93×
Illinois421,5760.82×
Pennsylvania416,8720.8×
Washington394,9931.28×
Michigan387,8790.96×
Arizona386,2881.23×
Utah365,5822.64×
Georgia360,4960.76×
North Carolina354,0580.76×
Tennessee350,1241.13×
New Jersey319,7920.81×
Kentucky315,0011.63×
Colorado310,2801.28×
Indiana308,6141.09×
Missouri293,5921.18×
Virginia288,6760.77×
Oregon243,4551.38×
Wisconsin220,9810.95×
Oklahoma220,0251.28×
Minnesota202,9060.92×
Massachusetts200,7410.66×
Louisiana168,2610.85×
South Carolina167,4880.72×
Idaho166,4352.15×
Alabama148,9230.69×
Iowa147,1841.16×
Kansas139,2251.14×
Maryland138,5020.52×
Arkansas126,7141×
Nevada123,2500.83×
Connecticut97,6040.63×
New Mexico88,0981.14×
Nebraska86,7091.12×
Mississippi81,1440.64×
West Virginia71,3210.99×
Montana62,9421.47×
Maine61,0731.1×
Hawaii48,1780.73×
New Hampshire46,3900.76×
Alaska43,3471.31×
South Dakota35,7751×
North Dakota30,7920.97×
Rhode Island28,5290.58×
Washington, District of Columbia26,9510.58×
Wyoming25,5171.12×
Delaware22,3520.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot rod audience
BrandAffinityCategory
Vocal harmony10.68×Music & Radio
Home equity3.35×Home & Garden
Hipster15.53×Politics & Society
Grinch6.28×Movies & TV
No Escape (1994 film)15.8×Movies & TV
Historic site5.83×Arts & Culture
Urban Outfitters2.46×Shopping
Combat sport1.99×Sports
Governor of Michigan8.13×Politics & Society
Mathcore8.09×Music & Radio
N1 road (South Africa)3.88×Travel & Leisure
Goop4.8×Internet & Social Media
Hibachi6.99×Food & Beverages
La Jolla7.45×Travel & Leisure
Wok5.28×Food & Beverages
Hog Hunting2.62×Sports
TV Fanatic7.96×Movies & TV
Gift registry9.31×Kids & Family
Fairy godmother5.18×Literature
Acoustic music3.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot rod audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
PatriotismCONSERVATISM1.87
Price SensitivityPREMIUM1.86
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.42
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Hot rod
CountryShare
United States38.8%
Japan6.2%
Germany6.1%

See Hot rod audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hot rod have in United States?

Hot rod has an estimated audience of 15,438,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot rod fans?

19.7% of Hot rod fans are female, 80.3% are male, with an average age of 37.3 years.

Which brands do Hot rod fans like most?

Hot rod fans show strongest brand affinity for Vocal harmony (10.68×), Home equity (3.35×), and Hipster (15.53×) over the country average.

Where do Hot rod fans live in United States?

Hot rod fans in United States are most concentrated in California (reach 1,684,669), Texas (reach 1,296,042), and Florida (reach 651,849). These three regions account for the largest share of the active audience.

What other brands do Hot rod fans also like?

Beyond Hot rod itself, the audience over-indexes on Home equity (3.35×), Hipster (15.53×), Grinch (6.28×), and No Escape (1994 film) (15.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.