Hot rod Audience in United States

Hot rod has an estimated audience of 15,438,959 people in United States. 19.7% are female, 80.3% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: CarGurus, Google Maps, Charles Leclerc, Enterprise Rent-A-Car, Indeed.com.

The average Hot rod fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CarGurus, Google Maps, Charles Leclerc, with strongest over-indexing on CarGurus (15.49× the country average). Demographically, the Hot rod audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Hot rod fans

Demographic split for Hot rod audience in United States
MetricValue
Female19.7%
Male80.3%
Average age37.3
Estimated audience size15,438,959

Audience persona

The typical Hot rod fan in United States is more male, around 37.3 years old, with strong Family Orientation tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Hot rod in United States
RegionReachAffinity
California1,684,6690.99×
Texas1,296,0420.98×
Florida651,8490.62×
New York631,8950.73×
Ohio443,1070.93×
Illinois421,5760.82×
Pennsylvania416,8720.8×
Washington394,9931.28×
Michigan387,8790.96×
Arizona386,2881.23×
Utah365,5822.64×
Georgia360,4960.76×
North Carolina354,0580.76×
Tennessee350,1241.13×
New Jersey319,7920.81×
Kentucky315,0011.63×
Colorado310,2801.28×
Indiana308,6141.09×
Missouri293,5921.18×
Virginia288,6760.77×
Oregon243,4551.38×
Wisconsin220,9810.95×
Oklahoma220,0251.28×
Minnesota202,9060.92×
Massachusetts200,7410.66×
Louisiana168,2610.85×
South Carolina167,4880.72×
Idaho166,4352.15×
Alabama148,9230.69×
Iowa147,1841.16×
Kansas139,2251.14×
Maryland138,5020.52×
Arkansas126,7141×
Nevada123,2500.83×
Connecticut97,6040.63×
New Mexico88,0981.14×
Nebraska86,7091.12×
Mississippi81,1440.64×
West Virginia71,3210.99×
Montana62,9421.47×
Maine61,0731.1×
Hawaii48,1780.73×
New Hampshire46,3900.76×
Alaska43,3471.31×
South Dakota35,7751×
North Dakota30,7920.97×
Rhode Island28,5290.58×
Washington, District of Columbia26,9510.58×
Wyoming25,5171.12×
Delaware22,3520.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot rod audience
BrandAffinityCategory
CarGurus15.49×Cars & Mobility
Google Maps9.45×Internet & Social Media
Charles Leclerc32.08×Sports
Enterprise Rent-A-Car11.26×Cars & Mobility
Indeed.com7.24×Business & Career
Capital One6.69×Business & Career
Honda Motorcycles25.31×Cars & Mobility
Aaron Rodgers9.06×Sports
Google News7.52×News
Circle K8.76×Shopping
Apple Store9.2×Shopping
AccuWeather7.46×Home & Garden
Google Earth10.88×Internet & Social Media
Subwoofer21.99×Technology & Electronics
Honda Accord15.53×Cars & Mobility
DuckDuckGo9.25×Internet & Social Media
Hatchback8.61×Cars & Mobility
Margot Robbie9.06×Movies & TV
Beetlejuice4.65×Movies & TV
Ozzy Osbourne8.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot rod audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
PatriotismCONSERVATISM1.87
Price SensitivityPREMIUM1.86
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.42
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Hot rod
CountryShare
United States38.8%
Japan6.2%
Germany6.1%

See Hot rod audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hot rod have in United States?

Hot rod has an estimated audience of 15,438,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot rod fans?

19.7% of Hot rod fans are female, 80.3% are male, with an average age of 37.3 years.

Which brands do Hot rod fans like most?

Hot rod fans show strongest brand affinity for CarGurus (15.49×), Google Maps (9.45×), and Charles Leclerc (32.08×) over the country average.

Where do Hot rod fans live in United States?

Hot rod fans in United States are most concentrated in California (reach 1,684,669), Texas (reach 1,296,042), and Florida (reach 651,849). These three regions account for the largest share of the active audience.

What other brands do Hot rod fans also like?

Beyond Hot rod itself, the audience over-indexes on Google Maps (9.45×), Charles Leclerc (32.08×), Enterprise Rent-A-Car (11.26×), and Indeed.com (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.