Hot rod Audience in Germany
Hot rod has an estimated audience of 2,438,869 people in Germany. 21.1% are female, 78.9% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Pumuckl, Progressive rock, CAC 40, Hypertext.
The average Hot rod fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Pumuckl, Progressive rock, with strongest over-indexing on Gil Ofarim (1.65× the country average). Demographically, the Hot rod audience skews more male with an average age of 34.8, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Hot rod fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 34.8 |
| Estimated audience size | 2,438,869 |
Audience persona
The typical Hot rod fan in Germany is more male, around 34.8 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 622,215 | 1.17× |
| Bayern | 483,294 | 1.23× |
| Baden-Württemberg | 418,239 | 1.26× |
| Niedersachsen | 230,321 | 0.97× |
| Hessen | 199,418 | 1.07× |
| Rheinland-Pfalz | 136,510 | 1.12× |
| Sachsen | 134,755 | 1.13× |
| Berlin | 114,478 | 1.05× |
| Schleswig-Holstein | 85,516 | 0.98× |
| Brandenburg | 72,073 | 0.95× |
| Hamburg | 58,661 | 1.06× |
| Sachsen-Anhalt | 53,861 | 0.85× |
| Thüringen | 48,916 | 0.79× |
| Mecklenburg-Vorpommern | 41,142 | 0.88× |
| Saarland | 25,649 | 0.86× |
| Bremen | 13,394 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.65× | Music & Radio |
| Pumuckl | 7.93× | Movies & TV |
| Progressive rock | 1.83× | Music & Radio |
| CAC 40 | 1.63× | Business & Career |
| Hypertext | 3.25× | Technology & Electronics |
| Hammock camping | 7.11× | Travel & Leisure |
| Building insulation | 4.28× | Home & Garden |
| Handmade Gifts | 1.84× | Kids & Family |
| Goose (band) | 7.55× | Pets & Animals |
| Acoustic music | 3.47× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.12× | Music & Radio |
| 3D printing | 1.7× | Technology & Electronics |
| Minestrone | 1.96× | Food & Beverages |
| Haugesund | 4.99× | Travel & Leisure |
| Groningen | 4.21× | Travel & Leisure |
| Cuba Gooding Jr. | 4.01× | Movies & TV |
| Golem | 2.03× | Technology & Electronics |
| Academy Award for Best Original Score | 5.75× | Movies & TV |
| Alaska | 2.16× | Travel & Leisure |
| Tuscany | 2.84× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.53 |
| Luxury Orientation | PREMIUM | 1.35 |
| Risk Appetite | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.15 |
| Sports Activity | POWER | 1.11 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.8% |
| Japan | 6.2% |
| Germany | 6.1% |
See Hot rod audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hot rod have in Germany?
Hot rod has an estimated audience of 2,438,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hot rod fans?
21.1% of Hot rod fans are female, 78.9% are male, with an average age of 34.8 years.
Which brands do Hot rod fans like most?
Hot rod fans show strongest brand affinity for Gil Ofarim (1.65×), Pumuckl (7.93×), and Progressive rock (1.83×) over the country average.
Where do Hot rod fans live in Germany?
Hot rod fans in Germany are most concentrated in Nordrhein-Westfalen (reach 622,215), Bayern (reach 483,294), and Baden-Württemberg (reach 418,239). These three regions account for the largest share of the active audience.
What other brands do Hot rod fans also like?
Beyond Hot rod itself, the audience over-indexes on Pumuckl (7.93×), Progressive rock (1.83×), CAC 40 (1.63×), and Hypertext (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hot rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.