Rascasse Audience Intelligence

Hot rod Audience in Germany

A data profile of the people who buy, follow and care about Hot rod in Germany — modelled from more than twelve digital signal sources. Hot rod has an estimated audience of 2,438,869 people in Germany.

#1619among Topic in Germany#139in Cars & Mobility

The average Hot rod fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Vintage car, Drag racing, with strongest over-indexing on Michael Schumacher (7.91× the country average).

Demographically, the Hot rod audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hot rod fan in Germany is more male, around 34.8 years old, with strong Quality Awareness tendencies and a notable affinity for Michael Schumacher.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot rod profile in Germany.

Audience size
2.4M
in Germany
Gender
21.1%♀
78.9% male
Age
34.8
average years
Country rank
#2719
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot rod fans

21.1% are female, 78.9% are male, average age 34.8.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for Hot rod audience in Germany
MetricValue
Female21.1%
Male78.9%
Average age34.8
Estimated audience size2,438,869
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Hot rod audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Hot rod audience comes from Germany.

Worldwide audience distribution share by country for Hot rod
CountryShare
United States38.8%
Japan6.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot rod audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hot rod fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.24×
02Bayern~500K1.18×
03Nordrhein-Westfalen~600K1.13×
04Rheinland-Pfalz~100K1.12×
05Sachsen~100K1.11×
06Hessen~200K1.08×
07Hamburg~60K1.06×
08Berlin~100K0.98×
09Niedersachsen~200K0.97×
10Schleswig-Holstein~90K0.97×
11Brandenburg~70K0.96×
12Mecklenburg-Vorpommern~40K0.93×
13Saarland~30K0.91×
14Sachsen-Anhalt~60K0.89×
15Thüringen~50K0.88×
16Bremen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Hot rod, Germany
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot rod audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot rod audience
#·InterestCategoryAffinity×
01Dodge RamCars & Mobility12.54×
02SubaruCars & Mobility10.31×
03Subcompact carCars & Mobility10.01×
04Ford MustangCars & Mobility9.26×
05Vintage carCars & Mobility9.21×
06Auto showCars & Mobility8.58×
07Drag racingCars & Mobility8.49×
08Sandra BullockMovies & TV7.99×
09Michael SchumacherSports7.91×
10Motorcycle helmetCars & Mobility7.04×
11Automobile repair shopCars & Mobility6.46×
12Antique carCars & Mobility6.24×
13CarcareCars & Mobility5.38×
14MotoGPSports5.35×
15Electric motorcycles and scootersCars & Mobility5.00×
16HondaCars & Mobility4.80×
17HatchbackCars & Mobility4.03×
18HyundaiCars & Mobility3.89×
19ToyotaCars & Mobility3.67×
20Formula OneSports3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot rod audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot rod audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.94×
Risk AppetiteTHRILL1.93×
Luxury OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot rod audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
SustainabilityBALANCE0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot rod have in Germany?

Hot rod has an estimated audience of 2,438,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hot rod fans?

21.1% of Hot rod fans are female, 78.9% are male, with an average age of 34.8 years.

03

Which brands do Hot rod fans like most?

Hot rod fans show strongest brand affinity for Michael Schumacher (7.91×), Vintage car (9.21×), and Drag racing (8.49×) over the country average.

04

Where do Hot rod fans live in Germany?

Hot rod fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hot rod fans also like?

Beyond Hot rod itself, the audience over-indexes on Vintage car (9.21×), Drag racing (8.49×), Automobile repair shop (6.46×), and Motorcycle helmet (7.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Hot rod audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hot rod. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →