Ford Mustang Audience in Germany
Ford Mustang has an estimated audience of 1,579,239 people in Germany. 23.7% are female, 76.3% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muscle car, Hot rod, Drag racing, Driving, Ford Mustang (third generation).
The average Ford Mustang fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muscle car, Hot rod, Drag racing, with strongest over-indexing on Muscle car (8.86× the country average). Demographically, the Ford Mustang audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Mustang fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 33.0 |
| Estimated audience size | 1,579,239 |
Audience persona
The typical Ford Mustang fan in Germany is more male, around 33.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Muscle car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 419,132 | 1.21× |
| Bayern | 275,542 | 1.09× |
| Baden-Württemberg | 241,750 | 1.12× |
| Niedersachsen | 165,717 | 1.08× |
| Hessen | 137,643 | 1.14× |
| Sachsen | 84,667 | 1.09× |
| Rheinland-Pfalz | 83,676 | 1.06× |
| Berlin | 58,783 | 0.83× |
| Schleswig-Holstein | 55,825 | 0.98× |
| Brandenburg | 45,098 | 0.92× |
| Hamburg | 38,655 | 1.08× |
| Thüringen | 37,107 | 0.92× |
| Sachsen-Anhalt | 36,884 | 0.9× |
| Mecklenburg-Vorpommern | 24,961 | 0.83× |
| Saarland | 18,071 | 0.93× |
| Bremen | 10,827 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muscle car | 8.86× | Cars & Mobility |
| Hot rod | 9.26× | Cars & Mobility |
| Drag racing | 7.25× | Cars & Mobility |
| Driving | 4.44× | Cars & Mobility |
| Ford Mustang (third generation) | 14.5× | Cars & Mobility |
| RVs | 3.14× | Cars & Mobility |
| AutoScout24 | 2.58× | Cars & Mobility |
| Used Cars | 4.19× | Cars & Mobility |
| Motorcycle accessories | 4.96× | Cars & Mobility |
| Auto mechanic | 3.68× | Cars & Mobility |
| Engine | 3.26× | Cars & Mobility |
| Ford Motor Company | 4.09× | Cars & Mobility |
| Antique car | 4.8× | Cars & Mobility |
| Chevrolet Camaro | 12.97× | Cars & Mobility |
| Chevrolet Corvette | 10.56× | Cars & Mobility |
| Used car | 2.83× | Cars & Mobility |
| Suspension (vehicle) | 6.06× | Cars & Mobility |
| Touring motorcycle | 5.52× | Cars & Mobility |
| Classic car | 5.08× | Cars & Mobility |
| Automobile repair shop | 4.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.32 |
| Patriotism | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.27 |
| Extroversion | THRILL | 1.09 |
| Travelling | THRILL | 1.09 |
| Risk Appetite | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| Germany | 5.9% |
| Italy | 4.5% |
See Ford Mustang audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Mustang have in Germany?
Ford Mustang has an estimated audience of 1,579,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Mustang fans?
23.7% of Ford Mustang fans are female, 76.3% are male, with an average age of 33.0 years.
Which brands do Ford Mustang fans like most?
Ford Mustang fans show strongest brand affinity for Muscle car (8.86×), Hot rod (9.26×), and Drag racing (7.25×) over the country average.
Where do Ford Mustang fans live in Germany?
Ford Mustang fans in Germany are most concentrated in Nordrhein-Westfalen (reach 419,132), Bayern (reach 275,542), and Baden-Württemberg (reach 241,750). These three regions account for the largest share of the active audience.
What other brands do Ford Mustang fans also like?
Beyond Ford Mustang itself, the audience over-indexes on Hot rod (9.26×), Drag racing (7.25×), Driving (4.44×), and Ford Mustang (third generation) (14.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.