Ford Mustang Audience in Germany
A data profile of the people who buy, follow and care about Ford Mustang in Germany — modelled from more than twelve digital signal sources. Ford Mustang has an estimated audience of 1,567,861 people in Germany.
The average Ford Mustang fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Muscle car, Hot rod, Drag racing, with strongest over-indexing on Muscle car (8.86× the country average).
Demographically, the Ford Mustang audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ford Mustang fan in Germany is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Muscle car.
At a glance
The key figures that characterise the Ford Mustang profile in Germany.
Search interest · 12-month trend
Demographics of Ford Mustang fans
23.7% are female, 76.3% are male, average age 33.0.
Gender split
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 33.0 |
| Estimated audience size | 1,567,861 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Ford Mustang audience comes from Germany.
| Country | Share |
|---|---|
| United States | 33.6% |
| Germany | 5.8% |
| Italy | 4.5% |
Geography
Where the Ford Mustang audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 1.19× | |
| 02 | Hessen | ~100K | 1.13× | |
| 03 | Baden-Württemberg | ~200K | 1.10× | |
| 04 | Sachsen | ~80K | 1.09× | |
| 05 | Niedersachsen | ~200K | 1.07× | |
| 06 | Hamburg | ~40K | 1.07× | |
| 07 | Bayern | ~300K | 1.06× | |
| 08 | Rheinland-Pfalz | ~80K | 1.06× | |
| 09 | Schleswig-Holstein | ~60K | 0.99× | |
| 10 | Saarland | ~20K | 0.98× | |
| 11 | Thüringen | ~40K | 0.94× | |
| 12 | Brandenburg | ~50K | 0.93× | |
| 13 | Sachsen-Anhalt | ~40K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.86× | |
| 15 | Bremen | ~10K | 0.83× | |
| 16 | Berlin | ~60K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ford Mustang audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Mustang (third generation) | Cars & Mobility | 14.50× | ||
| 02 | Chevrolet Camaro | Cars & Mobility | 12.97× | ||
| 03 | Chevrolet Corvette | Cars & Mobility | 10.56× | ||
| 04 | Hot rod | Cars & Mobility | 9.26× | ||
| 05 | Muscle car | Cars & Mobility | 8.86× | ||
| 06 | Drag racing | Cars & Mobility | 7.25× | ||
| 07 | Suspension (vehicle) | Cars & Mobility | 6.06× | ||
| 08 | Touring motorcycle | Cars & Mobility | 5.52× | ||
| 09 | Classic car | Cars & Mobility | 5.08× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 4.96× | ||
| 11 | Antique car | Cars & Mobility | 4.80× | ||
| 12 | Driving | Cars & Mobility | 4.44× | ||
| 13 | Used Cars | Cars & Mobility | 4.19× | ||
| 14 | Ford Motor Company | Cars & Mobility | 4.09× | ||
| 15 | Automobile repair shop | Cars & Mobility | 4.09× | ||
| 16 | Auto mechanic | Cars & Mobility | 3.68× | ||
| 17 | Engine | Cars & Mobility | 3.26× | ||
| 18 | RVs | Cars & Mobility | 3.14× | ||
| 19 | Used car | Cars & Mobility | 2.83× | ||
| 20 | AutoScout24 | Cars & Mobility | 2.58× |
Personality of the Ford Mustang audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Mindfulness | BALANCE | 0.87× | |
| Design Affinity | PREMIUM | 0.87× |
Frequently asked questions
How many fans does Ford Mustang have in Germany?
Ford Mustang has an estimated audience of 1,567,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Mustang fans?
23.7% of Ford Mustang fans are female, 76.3% are male, with an average age of 33.0 years.
Which brands do Ford Mustang fans like most?
Ford Mustang fans show strongest brand affinity for Muscle car (8.86×), Hot rod (9.26×), and Drag racing (7.25×) over the country average.
Where do Ford Mustang fans live in Germany?
Ford Mustang fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Ford Mustang fans also like?
Beyond Ford Mustang itself, the audience over-indexes on Hot rod (9.26×), Drag racing (7.25×), Driving (4.44×), and Ford Mustang (third generation) (14.5×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
See Ford Mustang audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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