Rascasse Audience Intelligence

Ford Mustang (third generation) Audience in Germany

A data profile of the people who buy, follow and care about Ford Mustang (third generation) in Germany — modelled from more than twelve digital signal sources. Ford Mustang (third generation) has an estimated audience of 550,724 people in Germany.

#153among Car Model in Germany#502in Cars & Mobility

The average Ford Mustang (third generation) fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Ford Motor Company, Ford Mustang, with strongest over-indexing on Automobile repair shop (25.42× the country average).

Demographically, the Ford Mustang (third generation) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Mustang (third generation) fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang (third generation) profile in Germany.

Audience size
551K
in Germany
Gender
22.1%♀
77.9% male
Age
35.6
average years
Country rank
#10867
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang (third generation) fans

22.1% are female, 77.9% are male, average age 35.6.

Fig. 02

Gender split

22.1%
Female
77.9%
Male
Demographic split for Ford Mustang (third generation) audience in Germany
MetricValue
Female22.1%
Male77.9%
Average age35.6
Estimated audience size550,724
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Ford Mustang (third generation) audience in Germany
Age bracketShare%
16-1937%
20-2915%
30-3911%
40-4918%
50+19%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Ford Mustang (third generation) audience comes from Germany.

Worldwide audience distribution share by country for Ford Mustang (third generation)
CountryShare
United States22.2%
Italy6.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang (third generation) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Mustang (third generation) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.19×
02Hessen~50K1.13×
03Baden-Württemberg~80K1.10×
04Sachsen~30K1.09×
05Niedersachsen~60K1.07×
06Hamburg~10K1.07×
07Bayern~100K1.06×
08Rheinland-Pfalz~30K1.06×
09Schleswig-Holstein~20K0.99×
10Saarland~7K0.98×
11Thüringen~10K0.94×
12Brandenburg~20K0.93×
13Sachsen-Anhalt~10K0.92×
14Mecklenburg-Vorpommern~9K0.86×
15Bremen~4K0.83×
16Berlin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang (third generation), Germany
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang (third generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang (third generation) audience
#·InterestCategoryAffinity×
01Automobile repair shopCars & Mobility25.42×
02Ford MustangCars & Mobility14.50×
03Subcompact carCars & Mobility9.75×
04Car tuningCars & Mobility9.03×
05Ford Motor CompanyCars & Mobility7.93×
06ConvertibleCars & Mobility6.40×
07Motorcycle helmetCars & Mobility5.79×
08Plug-in hybridCars & Mobility4.82×
09Car washCars & Mobility4.67×
10Formula OneSports4.21×
11Michael SchumacherSports4.19×
12LamborghiniCars & Mobility3.89×
13Solar energyHome & Garden3.22×
14Schlager musicMusic & Radio3.15×
15SUVsCars & Mobility2.95×
16AliExpressShopping2.92×
17AudiCars & Mobility2.62×
18LidlShopping2.54×
19Amazon.comShopping2.32×
20EBayShopping2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang (third generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang (third generation) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.03×
Quality AwarenessPREMIUM1.72×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang (third generation) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
IndividualismJOY0.77×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang (third generation) have in Germany?

Ford Mustang (third generation) has an estimated audience of 550,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Mustang (third generation) fans?

22.1% of Ford Mustang (third generation) fans are female, 77.9% are male, with an average age of 35.6 years.

03

Which brands do Ford Mustang (third generation) fans like most?

Ford Mustang (third generation) fans show strongest brand affinity for Automobile repair shop (25.42×), Ford Motor Company (7.93×), and Ford Mustang (14.5×) over the country average.

04

Where do Ford Mustang (third generation) fans live in Germany?

Ford Mustang (third generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang (third generation) fans also like?

Beyond Ford Mustang (third generation) itself, the audience over-indexes on Ford Motor Company (7.93×), Ford Mustang (14.5×), Car tuning (9.03×), and Formula One (4.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Ford Mustang (third generation) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Mustang (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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