Ford Mustang (third generation) Audience in Germany
Ford Mustang (third generation) has an estimated audience of 562,980 people in Germany. 22.1% are female, 77.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Automobile repair shop, Drop shipping, Ford Motor Company, AliExpress, Vintage car.
The average Ford Mustang (third generation) fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Automobile repair shop, Drop shipping, Ford Motor Company, with strongest over-indexing on Automobile repair shop (7.47× the country average). Demographically, the Ford Mustang (third generation) audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Ford Mustang (third generation) fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 35.6 |
| Estimated audience size | 562,980 |
Audience persona
The typical Ford Mustang (third generation) fan in Germany is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Automobile repair shop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,416 | 1.21× |
| Bayern | 98,227 | 1.09× |
| Baden-Württemberg | 86,181 | 1.12× |
| Niedersachsen | 59,076 | 1.08× |
| Hessen | 49,068 | 1.14× |
| Sachsen | 30,183 | 1.09× |
| Rheinland-Pfalz | 29,830 | 1.06× |
| Berlin | 20,955 | 0.83× |
| Schleswig-Holstein | 19,901 | 0.98× |
| Brandenburg | 16,077 | 0.92× |
| Hamburg | 13,780 | 1.08× |
| Thüringen | 13,228 | 0.92× |
| Sachsen-Anhalt | 13,149 | 0.9× |
| Mecklenburg-Vorpommern | 8,898 | 0.83× |
| Saarland | 6,442 | 0.93× |
| Bremen | 3,860 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Automobile repair shop | 7.47× | Cars & Mobility |
| Drop shipping | 3.92× | Shopping |
| Ford Motor Company | 4.6× | Cars & Mobility |
| AliExpress | 3.17× | Shopping |
| Vintage car | 5.85× | Cars & Mobility |
| Car wash | 5.47× | Cars & Mobility |
| Custom motorcycle | 4.64× | Cars & Mobility |
| Ford Mustang | 6.87× | Cars & Mobility |
| Car tuning | 5.06× | Cars & Mobility |
| AutoScout24 | 1.88× | Cars & Mobility |
| Auto Bild | 6.14× | Cars & Mobility |
| Plug-in hybrid | 2.78× | Cars & Mobility |
| Volkswagen ID.3 | 10.68× | Cars & Mobility |
| Livemusic | 2.34× | Music & Radio |
| Spiegel Online | 1.54× | News |
| Electric guitar | 3.18× | Music & Radio |
| Rim (wheel) | 10.1× | Cars & Mobility |
| Coupé | 4.93× | Cars & Mobility |
| SUVs | 2.02× | Cars & Mobility |
| CHECK24 | 1.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.31 |
| Extroversion | THRILL | 1.23 |
| DIY Mentality | THRILL | 1.18 |
| Sports Activity | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Germany | 6.8% |
| Italy | 6.7% |
See Ford Mustang (third generation) audiences in other countries
- Ford Mustang (third generation) — United States
- Ford Mustang (third generation) — United Kingdom
- Ford Mustang (third generation) — France
- Ford Mustang (third generation) — Italy
- Ford Mustang (third generation) — Spain
- Ford Mustang (third generation) — Brazil
- Ford Mustang (third generation) — Japan
- Ford Mustang (third generation) — South Korea
- Ford Mustang (third generation) — India
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Ford Mustang (third generation) have in Germany?
Ford Mustang (third generation) has an estimated audience of 562,980 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Mustang (third generation) fans?
22.1% of Ford Mustang (third generation) fans are female, 77.9% are male, with an average age of 35.6 years.
Which brands do Ford Mustang (third generation) fans like most?
Ford Mustang (third generation) fans show strongest brand affinity for Automobile repair shop (7.47×), Drop shipping (3.92×), and Ford Motor Company (4.6×) over the country average.
Where do Ford Mustang (third generation) fans live in Germany?
Ford Mustang (third generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,416), Bayern (reach 98,227), and Baden-Württemberg (reach 86,181). These three regions account for the largest share of the active audience.
What other brands do Ford Mustang (third generation) fans also like?
Beyond Ford Mustang (third generation) itself, the audience over-indexes on Drop shipping (3.92×), Ford Motor Company (4.6×), AliExpress (3.17×), and Vintage car (5.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Mustang (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.