Rascasse Audience Intelligence

Ford Mustang (third generation) Audience in United States

A data profile of the people who buy, follow and care about Ford Mustang (third generation) in United States — modelled from more than twelve digital signal sources. Ford Mustang (third generation) has an estimated audience of 1,820,223 people in United States.

#90among Car Model in United States#512in Cars & Mobility

The average Ford Mustang (third generation) fan in United States is 32.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Auto show, Family car, with strongest over-indexing on Carcare (18.9× the country average).

Demographically, the Ford Mustang (third generation) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Mustang (third generation) fan in United States is more male, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang (third generation) profile in United States.

Audience size
1.8M
in United States
Gender
9.6%♀
90.4% male
Age
32.8
average years
Country rank
#15326
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang (third generation) fans

9.6% are female, 90.4% are male, average age 32.8.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for Ford Mustang (third generation) audience in United States
MetricValue
Female9.6%
Male90.4%
Average age32.8
Estimated audience size1,820,223
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Ford Mustang (third generation) audience in United States
Age bracketShare%
16-1941%
20-2917%
30-3915%
40-4915%
50+12%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Ford Mustang (third generation) audience comes from United States.

Worldwide audience distribution share by country for Ford Mustang (third generation)
CountryShare
United States22.2%
Italy6.8%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang (third generation) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Mustang (third generation) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.44×
02Arizona~50K1.30×
03Florida~200K1.22×
04Oklahoma~20K1.21×
05Michigan~60K1.20×
06Tennessee~40K1.17×
07Missouri~30K1.16×
08Kentucky~30K1.16×
09Indiana~40K1.15×
10Mississippi~20K1.15×
11West Virginia~10K1.15×
12Texas~200K1.14×
13Arkansas~20K1.13×
14New Mexico~10K1.13×
15Ohio~60K1.09×
16North Carolina~60K1.08×
17South Carolina~30K1.08×
18Georgia~60K1.06×
19Kansas~20K1.06×
20Iowa~20K1.04×
21Louisiana~20K1.03×
22Illinois~60K1.01×
23Virginia~50K1.01×
24Nevada~20K1.01×
25Idaho~9K1.00×
26Nebraska~9K1.00×
27South Dakota~4K1.00×
28Wyoming~3K0.99×
29California~200K0.97×
30Wisconsin~30K0.97×
31North Dakota~4K0.96×
32Pennsylvania~60K0.94×
33Washington~30K0.94×
34Alaska~4K0.94×
35Maryland~30K0.90×
36Utah~10K0.90×
37Montana~5K0.90×
38New Jersey~40K0.89×
39Delaware~5K0.89×
40Colorado~30K0.88×
41Rhode Island~5K0.88×
42Minnesota~20K0.87×
43Oregon~20K0.87×
44New Hampshire~6K0.86×
45Connecticut~20K0.85×
46Maine~5K0.82×
47New York~80K0.79×
48Hawaii~6K0.77×
49Massachusetts~30K0.76×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang (third generation), United States
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang (third generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang (third generation) audience
#·InterestCategoryAffinity×
01Nissan 370ZCars & Mobility52.50×
02Dakar RallySports24.61×
03Mazda MX-5Cars & Mobility21.78×
04Hyundai ElantraCars & Mobility19.74×
05CarcareCars & Mobility18.90×
06Subaru ImprezaCars & Mobility17.06×
07SuperchargerCars & Mobility16.89×
08Škoda AutoCars & Mobility16.81×
09Auto showCars & Mobility16.50×
10Family carCars & Mobility16.06×
11Antique carCars & Mobility13.71×
12CoupéCars & Mobility13.33×
13RallyingSports12.32×
14HatchbackCars & Mobility10.04×
15Automobile repair shopCars & Mobility9.08×
16Solar energyHome & Garden8.34×
17O'Reilly Auto PartsCars & Mobility6.83×
18Advance Auto PartsCars & Mobility6.08×
19Discount TireShopping6.05×
20AutoZoneCars & Mobility5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang (third generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang (third generation) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.88×
PatriotismCONSERVATISM2.57×
Need for SecurityCONSERVATISM2.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang (third generation) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.48×
Design AffinityPREMIUM0.59×
Healthy LifestyleBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang (third generation) have in United States?

Ford Mustang (third generation) has an estimated audience of 1,820,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Mustang (third generation) fans?

9.6% of Ford Mustang (third generation) fans are female, 90.4% are male, with an average age of 32.8 years.

03

Which brands do Ford Mustang (third generation) fans like most?

Ford Mustang (third generation) fans show strongest brand affinity for Carcare (18.9×), Auto show (16.5×), and Family car (16.06×) over the country average.

04

Where do Ford Mustang (third generation) fans live in United States?

Ford Mustang (third generation) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang (third generation) fans also like?

Beyond Ford Mustang (third generation) itself, the audience over-indexes on Auto show (16.5×), Family car (16.06×), Solar energy (8.34×), and Nissan 370Z (52.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Ford Mustang (third generation) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →