Ford Mustang (third generation) Audience in United States

Ford Mustang (third generation) has an estimated audience of 1,832,689 people in United States. 9.6% are female, 90.4% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Nissan 370Z, Carcare, AutoZone, Family car, Toyota Supra.

The average Ford Mustang (third generation) fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan 370Z, Carcare, AutoZone, with strongest over-indexing on Nissan 370Z (54.76× the country average). Demographically, the Ford Mustang (third generation) audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Ford Mustang (third generation) fans

Demographic split for Ford Mustang (third generation) audience in United States
MetricValue
Female9.6%
Male90.4%
Average age32.8
Estimated audience size1,832,689

Audience persona

The typical Ford Mustang (third generation) fan in United States is more male, around 32.8 years old, with strong Family Orientation tendencies and a notable affinity for Nissan 370Z.

Top regions in United States

Top regions ranked by reach for Ford Mustang (third generation) in United States
RegionReachAffinity
California204,3061.01×
Texas189,9061.21×
Florida156,0841.26×
New York84,2410.82×
Illinois64,2461.05×
Ohio63,1941.12×
North Carolina62,2291.13×
Georgia61,7251.09×
Pennsylvania59,8590.97×
Michigan58,5211.22×
Arizona49,2971.32×
Virginia46,4761.04×
Tennessee43,8051.19×
New Jersey43,0890.92×
Indiana39,6561.18×
Alabama36,4901.43×
Washington35,5590.97×
Missouri34,9601.18×
South Carolina30,3461.1×
Maryland28,2830.9×
Massachusetts28,2050.78×
Wisconsin27,1430.98×
Kentucky26,9291.17×
Colorado26,1180.9×
Oklahoma24,9731.23×
Louisiana24,1581.02×
Minnesota23,2670.89×
Oregon18,5050.88×
Nevada17,9811.01×
Arkansas16,9991.13×
Mississippi16,7931.11×
Iowa15,5471.03×
Connecticut15,5380.85×
Kansas15,2491.06×
Utah14,6970.9×
New Mexico10,1341.1×
West Virginia9,3231.09×
Idaho9,0050.98×
Nebraska8,9300.97×
New Hampshire5,9810.83×
Hawaii5,8910.75×
Maine5,2480.8×
Rhode Island4,9590.85×
Montana4,3750.86×
Delaware4,3200.85×
South Dakota4,0120.95×
Alaska3,3780.86×
North Dakota3,3280.88×
Washington, District of Columbia3,3180.6×
Wyoming2,5140.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Mustang (third generation) audience
BrandAffinityCategory
Nissan 370Z54.76×Cars & Mobility
Carcare15×Cars & Mobility
AutoZone5.81×Cars & Mobility
Family car15.08×Cars & Mobility
Toyota Supra20.77×Cars & Mobility
Mazda MX-536.44×Cars & Mobility
Lewis Hamilton16.55×Sports
Auto show12.82×Cars & Mobility
O'Reilly Auto Parts7.46×Cars & Mobility
Antique car10.83×Cars & Mobility
Subaru Impreza21.35×Cars & Mobility
Advance Auto Parts6.79×Cars & Mobility
Hatchback9.01×Cars & Mobility
Coupé12.1×Cars & Mobility
Porsche 91115.56×Cars & Mobility
BMW 3 Series19.23×Cars & Mobility
Automobile repair shop8.58×Cars & Mobility
Hyundai Elantra20×Cars & Mobility
Škoda Auto20×Cars & Mobility
Dakar Rally22.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Mustang (third generation) audience
TraitClusterScore
Family OrientationCONSERVATISM3.51
Need for SecurityCONSERVATISM2.01
Luxury OrientationPREMIUM1.84
Price SensitivityPREMIUM1.6
PatriotismCONSERVATISM1.53
Risk AppetiteTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Ford Mustang (third generation)
CountryShare
United States22.2%
Germany6.8%
Italy6.7%

See Ford Mustang (third generation) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Ford Mustang (third generation) have in United States?

Ford Mustang (third generation) has an estimated audience of 1,832,689 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Mustang (third generation) fans?

9.6% of Ford Mustang (third generation) fans are female, 90.4% are male, with an average age of 32.8 years.

Which brands do Ford Mustang (third generation) fans like most?

Ford Mustang (third generation) fans show strongest brand affinity for Nissan 370Z (54.76×), Carcare (15×), and AutoZone (5.81×) over the country average.

Where do Ford Mustang (third generation) fans live in United States?

Ford Mustang (third generation) fans in United States are most concentrated in California (reach 204,306), Texas (reach 189,906), and Florida (reach 156,084). These three regions account for the largest share of the active audience.

What other brands do Ford Mustang (third generation) fans also like?

Beyond Ford Mustang (third generation) itself, the audience over-indexes on Carcare (15×), AutoZone (5.81×), Family car (15.08×), and Toyota Supra (20.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang (third generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.