Rascasse Audience Intelligence

Rallying Audience in United States

A data profile of the people who buy, follow and care about Rallying in United States — modelled from more than twelve digital signal sources. Rallying has an estimated audience of 4,450,796 people in United States.

#106among Sport in United States#4054among Topic in United States#629in Sports

The average Rallying fan in United States is 34.6 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Indiana.

Top brand affinities include National Auto Sport Association, Rallycross, Hybrid electric vehicle, with strongest over-indexing on National Auto Sport Association (23.9× the country average).

Demographically, the Rallying audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rallying fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for National Auto Sport Association.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rallying profile in United States.

Audience size
4.5M
in United States
Gender
21.1%♀
78.9% male
Age
34.6
average years
Country rank
#7354
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rallying fans

21.1% are female, 78.9% are male, average age 34.6.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for Rallying audience in United States
MetricValue
Female21.1%
Male78.9%
Average age34.6
Estimated audience size4,450,796
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Rallying audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Rallying audience comes from United States.

Worldwide audience distribution share by country for Rallying
CountryShare
United States13.1%
Italy9.6%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rallying audience in United States is strongest.

Fig. 05

Top regions by affinity

Rallying fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~400K6.38×
02Ohio~900K6.23×
03Indiana~500K5.89×
04Missouri~300K3.97×
05Louisiana~200K3.62×
06Arkansas~100K3.31×
07Arizona~200K2.68×
08Nevada~100K2.33×
09Michigan~300K2.32×
10Mississippi~80K2.13×
11West Virginia~30K1.62×
12California~700K1.34×
13Virginia~100K1.20×
14North Carolina~90K0.67×
15Illinois~90K0.63×
16Alabama~40K0.58×
17Alaska~5K0.54×
18North Dakota~5K0.52×
19Vermont~4K0.52×
20South Dakota~5K0.48×
21Montana~6K0.47×
22Pennsylvania~70K0.45×
23Delaware~5K0.40×
24Texas~200K0.39×
25Maine~6K0.39×
26New Hampshire~7K0.38×
27Rhode Island~5K0.38×
28Hawaii~7K0.36×
29Idaho~8K0.34×
30Washington, District of Columbia~4K0.33×
31New Mexico~7K0.32×
32Nebraska~7K0.32×
33Tennessee~30K0.30×
34Kansas~10K0.29×
35Florida~80K0.27×
36Oklahoma~10K0.27×
37Iowa~10K0.27×
38South Carolina~20K0.26×
39Connecticut~10K0.24×
40Utah~10K0.24×
41Oregon~10K0.23×
42Georgia~30K0.22×
43Colorado~20K0.22×
44Wisconsin~10K0.22×
45Minnesota~10K0.22×
46Maryland~20K0.21×
47Washington~20K0.19×
48Massachusetts~20K0.19×
49New York~40K0.17×
50New Jersey~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Rallying, United States
0.17×1.00×6.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rallying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rallying audience
#·InterestCategoryAffinity×
01RallycrossCars & Mobility39.01×
02National Auto Sport AssociationSports23.90×
03BMW X5 (F15)Cars & Mobility17.89×
04Hybrid electric vehicleCars & Mobility15.61×
05Toyota PriusCars & Mobility15.50×
06Formula DriftSports14.56×
07Max VerstappenSports14.23×
08Lewis HamiltonSports12.37×
09EndurocrossCars & Mobility11.45×
10Auto maintenanceCars & Mobility9.39×
11Hot rodCars & Mobility8.43×
12Off-road racingCars & Mobility8.19×
13Used CarsCars & Mobility7.15×
14MachiningBusiness & Career6.62×
15Drag racingCars & Mobility6.04×
16BusCars & Mobility5.96×
17EngineCars & Mobility5.31×
18Fishing reelSports5.12×
19Motorcycle racingCars & Mobility5.07×
20Hand toolHome & Garden4.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rallying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rallying audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Family OrientationCONSERVATISM2.13×
Early Adopter MentalityPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rallying audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
SpiritualityBALANCE0.83×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rallying have in United States?

Rallying has an estimated audience of 4,450,796 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Rallying fans?

21.1% of Rallying fans are female, 78.9% are male, with an average age of 34.6 years.

03

Which brands do Rallying fans like most?

Rallying fans show strongest brand affinity for National Auto Sport Association (23.9×), Rallycross (39.01×), and Hybrid electric vehicle (15.61×) over the country average.

04

Where do Rallying fans live in United States?

Rallying fans in United States are most concentrated in Ohio (reach ~900K), California (reach ~700K), and Indiana (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Rallying fans also like?

Beyond Rallying itself, the audience over-indexes on Rallycross (39.01×), Hybrid electric vehicle (15.61×), Used Cars (7.15×), and Auto maintenance (9.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Rallying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rallying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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