Rallying Audience in United States

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Rallying has an estimated audience of 4,450,796 people in United States. 21.1% are female, 78.9% are male, average age 34.6. Top regions: Ohio, California, Indiana. Top brand affinities: Rallycross, Hybrid electric vehicle, Used Cars, Max Verstappen, Auto maintenance.

The average Rallying fan in United States is 34.6 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Indiana. Top brand affinities include Rallycross, Hybrid electric vehicle, Used Cars, with strongest over-indexing on Rallycross (39.01× the country average). Demographically, the Rallying audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Rallying fans

Demographic split for Rallying audience in United States
MetricValue
Female21.1%
Male78.9%
Average age34.6
Estimated audience size4,450,796

Audience persona

The typical Rallying fan in United States is more male, around 34.6 years old, with strong Risk Appetite tendencies and a notable affinity for Rallycross.

Top regions in United States

Top regions ranked by reach for Rallying in United States
RegionReachAffinity
Ohio852,3616.22×
California700,8511.43×
Indiana489,1346.02×
Kentucky360,8806.47×
Missouri287,3074×
Michigan268,6572.31×
Arizona248,0842.73×
Louisiana201,1353.5×
Texas151,5880.4×
Virginia132,3891.22×
Arkansas115,4493.15×
Illinois98,6060.67×
Nevada96,8802.25×
North Carolina96,0680.72×
Florida81,9010.27×
Mississippi73,5722.01×
Pennsylvania68,9340.46×
New York41,6580.17×
Alabama39,5510.64×
West Virginia28,6661.38×
Georgia28,6190.21×
Tennessee24,6680.28×
South Carolina16,1480.24×
New Jersey15,3820.14×
Washington14,5300.16×
Colorado13,4540.19×
Massachusetts13,1830.15×
Maryland12,5560.16×
Minnesota11,8160.19×
Wisconsin11,3010.17×
Oklahoma9,8270.2×
Oregon8,8470.17×
Kansas7,7420.22×
Connecticut6,7530.15×
Iowa6,4380.18×
Utah6,0310.15×
Nebraska4,1370.19×
Rhode Island3,2070.23×
New Mexico3,0900.14×
Idaho2,9440.13×
Hawaii2,6960.14×
Washington, District of Columbia2,4090.18×
New Hampshire1,9330.11×
Maine1,8660.12×
Delaware1,5640.13×
Montana1,3580.11×
South Dakota1,3480.13×
Alaska1,0950.12×
North Dakota1,0120.11×
Vermont9180.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rallying audience
BrandAffinityCategory
Rallycross39.01×Cars & Mobility
Hybrid electric vehicle15.61×Cars & Mobility
Used Cars7.15×Cars & Mobility
Max Verstappen14.23×Sports
Auto maintenance9.39×Cars & Mobility
National Auto Sport Association23.9×Sports
Hot rod8.43×Cars & Mobility
Lewis Hamilton12.37×Sports
Bus5.96×Cars & Mobility
Engine5.31×Cars & Mobility
Hand tool4.55×Home & Garden
Formula Drift14.56×Sports
Off-road racing8.19×Cars & Mobility
Fishing reel5.12×Sports
Machining6.62×Business & Career
Drag racing6.04×Cars & Mobility
Motorcycle racing5.07×Cars & Mobility
Endurocross11.45×Cars & Mobility
AutoZone3.12×Cars & Mobility
Toyota Prius15.5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rallying audience
TraitClusterScore
Risk AppetiteTHRILL2.78
Luxury OrientationPREMIUM2.38
LGBTQ+ IdentityOPEN1.99
PatriotismCONSERVATISM1.86
Family OrientationCONSERVATISM1.81
Early Adopter MentalityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Rallying
CountryShare
United States13.1%
Italy9.6%
Spain7.3%

See Rallying audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rallying have in United States?

Rallying has an estimated audience of 4,450,796 people in United States, concentrated in Ohio and California.

What is the gender split and age of Rallying fans?

21.1% of Rallying fans are female, 78.9% are male, with an average age of 34.6 years.

Which brands do Rallying fans like most?

Rallying fans show strongest brand affinity for Rallycross (39.01×), Hybrid electric vehicle (15.61×), and Used Cars (7.15×) over the country average.

Where do Rallying fans live in United States?

Rallying fans in United States are most concentrated in Ohio (reach 852,361), California (reach 700,851), and Indiana (reach 489,134). These three regions account for the largest share of the active audience.

What other brands do Rallying fans also like?

Beyond Rallying itself, the audience over-indexes on Hybrid electric vehicle (15.61×), Used Cars (7.15×), Max Verstappen (14.23×), and Auto maintenance (9.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rallying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.