Rascasse Audience Intelligence

Rallying Audience in Germany

A data profile of the people who buy, follow and care about Rallying in Germany — modelled from more than twelve digital signal sources. Rallying has an estimated audience of 1,729,803 people in Germany.

#79among Sport in Germany#2172among Topic in Germany#351in Sports

The average Rallying fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Local bike shop, with strongest over-indexing on Michael Schumacher (5.59× the country average).

Demographically, the Rallying audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rallying fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rallying profile in Germany.

Audience size
1.7M
in Germany
Gender
16.4%♀
83.6% male
Age
37.4
average years
Country rank
#3890
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rallying fans

16.4% are female, 83.6% are male, average age 37.4.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for Rallying audience in Germany
MetricValue
Female16.4%
Male83.6%
Average age37.4
Estimated audience size1,729,803
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Rallying audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Rallying audience comes from Germany.

Worldwide audience distribution share by country for Rallying
CountryShare
United States13.1%
Italy9.6%
Spain7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rallying audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rallying fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~60K1.41×
02Sachsen~100K1.36×
03Saarland~30K1.33×
04Hamburg~40K1.11×
05Bayern~300K1.06×
06Rheinland-Pfalz~90K1.03×
07Schleswig-Holstein~60K1.00×
08Niedersachsen~200K0.98×
09Sachsen-Anhalt~40K0.95×
10Hessen~100K0.92×
11Baden-Württemberg~200K0.85×
12Brandenburg~50K0.85×
13Nordrhein-Westfalen~300K0.84×
14Mecklenburg-Vorpommern~30K0.84×
15Berlin~60K0.83×
16Bremen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Rallying, Germany
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rallying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rallying audience
#·InterestCategoryAffinity×
01Rallye-MagazinCars & Mobility11.22×
02Formula One carCars & Mobility10.48×
03Ice Hockey World ChampionshipsSports10.00×
04NASCARSports9.04×
05Local bike shopSports7.22×
06Lewis HamiltonSports6.83×
07Max VerstappenSports6.70×
08Michael SchumacherSports5.59×
09KawasakiCars & Mobility4.90×
10Motorcycle accessoriesCars & Mobility4.68×
11Auto maintenanceCars & Mobility4.55×
12Drag racingCars & Mobility4.53×
13Car washCars & Mobility4.43×
14Motorcycle helmetCars & Mobility4.38×
15Auto mechanicCars & Mobility3.41×
16EngineCars & Mobility3.39×
17Motorcycle racingCars & Mobility3.09×
18DrivingCars & Mobility3.05×
19Formula OneSports2.60×
20Used carCars & Mobility2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rallying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rallying audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.59×
PatriotismCONSERVATISM1.30×
Sports ActivityPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rallying audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rallying have in Germany?

Rallying has an estimated audience of 1,729,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rallying fans?

16.4% of Rallying fans are female, 83.6% are male, with an average age of 37.4 years.

03

Which brands do Rallying fans like most?

Rallying fans show strongest brand affinity for Michael Schumacher (5.59×), Max Verstappen (6.7×), and Local bike shop (7.22×) over the country average.

04

Where do Rallying fans live in Germany?

Rallying fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rallying fans also like?

Beyond Rallying itself, the audience over-indexes on Max Verstappen (6.7×), Local bike shop (7.22×), Auto maintenance (4.55×), and Lewis Hamilton (6.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Rallying audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rallying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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