Rallying Audience in Germany
Rallying has an estimated audience of 1,729,803 people in Germany. 16.4% are female, 83.6% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Max Verstappen, Local bike shop, Auto maintenance, Lewis Hamilton.
The average Rallying fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Max Verstappen, Local bike shop, with strongest over-indexing on Michael Schumacher (5.59× the country average). Demographically, the Rallying audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rallying fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 37.4 |
| Estimated audience size | 1,729,803 |
Audience persona
The typical Rallying fan in Germany is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 326,097 | 0.86× |
| Bayern | 294,621 | 1.06× |
| Baden-Württemberg | 198,368 | 0.84× |
| Niedersachsen | 166,956 | 0.99× |
| Hessen | 118,885 | 0.9× |
| Sachsen | 113,511 | 1.34× |
| Rheinland-Pfalz | 85,173 | 0.98× |
| Berlin | 65,163 | 0.84× |
| Schleswig-Holstein | 63,016 | 1.01× |
| Thüringen | 62,250 | 1.41× |
| Hamburg | 45,474 | 1.16× |
| Brandenburg | 44,132 | 0.82× |
| Sachsen-Anhalt | 38,020 | 0.85× |
| Saarland | 30,088 | 1.42× |
| Mecklenburg-Vorpommern | 24,873 | 0.75× |
| Bremen | 11,080 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 5.59× | Sports |
| Max Verstappen | 6.7× | Sports |
| Local bike shop | 7.22× | Sports |
| Auto maintenance | 4.55× | Cars & Mobility |
| Lewis Hamilton | 6.83× | Sports |
| Engine | 3.39× | Cars & Mobility |
| Formula One car | 10.48× | Cars & Mobility |
| Motorcycle accessories | 4.68× | Cars & Mobility |
| Ice Hockey World Championships | 10× | Sports |
| Auto mechanic | 3.41× | Cars & Mobility |
| Motorcycle helmet | 4.38× | Cars & Mobility |
| Drag racing | 4.53× | Cars & Mobility |
| Driving | 3.05× | Cars & Mobility |
| NASCAR | 9.04× | Sports |
| Car wash | 4.43× | Cars & Mobility |
| Motorcycle racing | 3.09× | Cars & Mobility |
| Used car | 2.47× | Cars & Mobility |
| Rallye-Magazin | 11.22× | Cars & Mobility |
| Kawasaki | 4.9× | Cars & Mobility |
| Formula One | 2.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.34 |
| Sports Activity | POWER | 1.3 |
| DIY Mentality | THRILL | 1.25 |
| Luxury Orientation | PREMIUM | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| Italy | 9.6% |
| Spain | 7.3% |
See Rallying audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Rallying have in Germany?
Rallying has an estimated audience of 1,729,803 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rallying fans?
16.4% of Rallying fans are female, 83.6% are male, with an average age of 37.4 years.
Which brands do Rallying fans like most?
Rallying fans show strongest brand affinity for Michael Schumacher (5.59×), Max Verstappen (6.7×), and Local bike shop (7.22×) over the country average.
Where do Rallying fans live in Germany?
Rallying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 326,097), Bayern (reach 294,621), and Baden-Württemberg (reach 198,368). These three regions account for the largest share of the active audience.
What other brands do Rallying fans also like?
Beyond Rallying itself, the audience over-indexes on Max Verstappen (6.7×), Local bike shop (7.22×), Auto maintenance (4.55×), and Lewis Hamilton (6.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rallying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.