NASCAR Audience in Germany
NASCAR has an estimated audience of 757,871 people in Germany. 24.8% are female, 75.2% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: car repair, BigBang 빅뱅, PENTAGON, Caravan, Kim Yoo-jung.
The average NASCAR fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include car repair, BigBang 빅뱅, PENTAGON, with strongest over-indexing on car repair (38.39× the country average). Demographically, the NASCAR audience skews more male with an average age of 32.1, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of NASCAR fans
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 32.1 |
| Estimated audience size | 757,871 |
Audience persona
The typical NASCAR fan in Germany is more male, around 32.1 years old, with strong DIY Mentality tendencies and a notable affinity for car repair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,243 | 1.05× |
| Bayern | 131,489 | 1.08× |
| Baden-Württemberg | 121,852 | 1.18× |
| Niedersachsen | 73,047 | 0.99× |
| Hessen | 62,191 | 1.08× |
| Sachsen | 45,980 | 1.24× |
| Rheinland-Pfalz | 38,104 | 1× |
| Berlin | 34,289 | 1.01× |
| Schleswig-Holstein | 24,818 | 0.91× |
| Brandenburg | 22,448 | 0.95× |
| Sachsen-Anhalt | 22,290 | 1.14× |
| Thüringen | 19,129 | 0.99× |
| Hamburg | 15,541 | 0.91× |
| Mecklenburg-Vorpommern | 9,484 | 0.66× |
| Saarland | 8,746 | 0.94× |
| Bremen | 5,669 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| car repair | 38.39× | Cars & Mobility |
| BigBang 빅뱅 | 36.36× | Music & Radio |
| PENTAGON | 22.72× | Music & Radio |
| Caravan | 13.02× | Music & Radio |
| Kim Yoo-jung | 29.01× | Movies & TV |
| Harry Potter | 2.33× | Movies & TV |
| Charles Leclerc | 10.8× | Sports |
| U.K. | 13.02× | Music & Radio |
| Stana Katic | 8.33× | Movies & TV |
| Superman | 3.68× | Movies & TV |
| Gong Yoo | 23.01× | Movies & TV |
| Used Cars | 4.78× | Cars & Mobility |
| Engine | 3.93× | Cars & Mobility |
| Drag racing | 6.44× | Cars & Mobility |
| Michael Schumacher | 4.63× | Sports |
| Muscle car | 6.75× | Cars & Mobility |
| Hot rod | 7.05× | Cars & Mobility |
| Supergirl | 7.1× | Movies & TV |
| Motorcycle accessories | 5.66× | Cars & Mobility |
| Automobile repair shop | 5.16× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.45 |
| Travelling | THRILL | 1.39 |
| Risk Appetite | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.3 |
| Sports Activity | POWER | 1.23 |
| Sustainability | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.0% |
| Canada | 3.5% |
| Japan | 2.8% |
See NASCAR audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does NASCAR have in Germany?
NASCAR has an estimated audience of 757,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NASCAR fans?
24.8% of NASCAR fans are female, 75.2% are male, with an average age of 32.1 years.
Which brands do NASCAR fans like most?
NASCAR fans show strongest brand affinity for car repair (38.39×), BigBang 빅뱅 (36.36×), and PENTAGON (22.72×) over the country average.
Where do NASCAR fans live in Germany?
NASCAR fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,243), Bayern (reach 131,489), and Baden-Württemberg (reach 121,852). These three regions account for the largest share of the active audience.
What other brands do NASCAR fans also like?
Beyond NASCAR itself, the audience over-indexes on BigBang 빅뱅 (36.36×), PENTAGON (22.72×), Caravan (13.02×), and Kim Yoo-jung (29.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NASCAR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.