NASCAR Audience in Germany
A data profile of the people who buy, follow and care about NASCAR in Germany — modelled from more than twelve digital signal sources. NASCAR has an estimated audience of 758,189 people in Germany.
The average NASCAR fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include car repair, PENTAGON, Caravan, with strongest over-indexing on car repair (38.39× the country average).
Demographically, the NASCAR audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical NASCAR fan in Germany is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for car repair.
At a glance
The key figures that characterise the NASCAR profile in Germany.
Search interest · 12-month trend
Demographics of NASCAR fans
24.8% are female, 75.2% are male, average age 32.1.
Gender split
| Metric | Value |
|---|---|
| Female | 24.8% |
| Male | 75.2% |
| Average age | 32.1 |
| Estimated audience size | 758,189 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide NASCAR audience comes from Germany.
| Country | Share |
|---|---|
| United States | 61.9% |
| Canada | 3.7% |
| Japan | 2.8% |
Geography
Where the NASCAR audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~50K | 1.26× | |
| 02 | Baden-Württemberg | ~100K | 1.12× | |
| 03 | Sachsen-Anhalt | ~20K | 1.10× | |
| 04 | Hessen | ~60K | 1.05× | |
| 05 | Bayern | ~100K | 1.03× | |
| 06 | Thüringen | ~20K | 1.03× | |
| 07 | Rheinland-Pfalz | ~40K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~200K | 1.01× | |
| 09 | Berlin | ~30K | 1.01× | |
| 10 | Niedersachsen | ~70K | 0.99× | |
| 11 | Brandenburg | ~20K | 0.98× | |
| 12 | Saarland | ~9K | 0.96× | |
| 13 | Schleswig-Holstein | ~30K | 0.94× | |
| 14 | Bremen | ~6K | 0.91× | |
| 15 | Hamburg | ~20K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NASCAR audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | car repair | Cars & Mobility | 38.39× | ||
| 02 | Mnet (TV channel) | Movies & TV | 31.24× | ||
| 03 | Kyle Busch | Sports | 29.62× | ||
| 04 | Kim Yoo-jung | Movies & TV | 29.01× | ||
| 05 | Gong Yoo | Movies & TV | 23.01× | ||
| 06 | PENTAGON | Music & Radio | 22.72× | ||
| 07 | Caravan | Music & Radio | 13.02× | ||
| 08 | U.K. | Music & Radio | 13.02× | ||
| 09 | Charles Leclerc | Sports | 10.80× | ||
| 10 | B.I | Music & Radio | 9.03× | ||
| 11 | Hot rod | Cars & Mobility | 7.05× | ||
| 12 | Muscle car | Cars & Mobility | 6.75× | ||
| 13 | Drag racing | Cars & Mobility | 6.44× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 5.66× | ||
| 15 | Automobile repair shop | Cars & Mobility | 5.16× | ||
| 16 | Used Cars | Cars & Mobility | 4.78× | ||
| 17 | Michael Schumacher | Sports | 4.63× | ||
| 18 | Engine | Cars & Mobility | 3.93× | ||
| 19 | Superman | Movies & TV | 3.68× | ||
| 20 | Harry Potter | Movies & TV | 2.33× |
Personality of the NASCAR audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Risk Appetite | THRILL | 1.88× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.99× | |
| Price Sensitivity | PREMIUM | 1.06× | |
| Sustainability | BALANCE | 1.07× |
Frequently asked questions
How many fans does NASCAR have in Germany?
NASCAR has an estimated audience of 758,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NASCAR fans?
24.8% of NASCAR fans are female, 75.2% are male, with an average age of 32.1 years.
Which brands do NASCAR fans like most?
NASCAR fans show strongest brand affinity for car repair (38.39×), PENTAGON (22.72×), and Caravan (13.02×) over the country average.
Where do NASCAR fans live in Germany?
NASCAR fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do NASCAR fans also like?
Beyond NASCAR itself, the audience over-indexes on PENTAGON (22.72×), Caravan (13.02×), Kim Yoo-jung (29.01×), and U.K. (13.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Motorsport audiences in Germany
- Formula One (9,329,922)
- Michael Schumacher (5,566,727)
- MotoGP (4,737,768)
- MotoGP (4,053,482)
- MOTO GP (INDONESIA) (3,804,435)
See NASCAR audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NASCAR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.