Gong Yoo Audience in Germany
Gong Yoo has an estimated audience of 251,800 people in Germany. 64.5% are female, 35.5% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Korean hip hop, BTS, IU (singer), Labubu, Korea.
The average Gong Yoo fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Korean hip hop, BTS, IU (singer), with strongest over-indexing on Korean hip hop (34.61× the country average). Demographically, the Gong Yoo audience skews more female with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Gong Yoo fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 29.5 |
| Estimated audience size | 251,800 |
Audience persona
The typical Gong Yoo fan in Germany is more female, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Korean hip hop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,550 | 1.17× |
| Bayern | 38,460 | 0.95× |
| Baden-Württemberg | 31,698 | 0.92× |
| Niedersachsen | 24,792 | 1.01× |
| Hessen | 23,962 | 1.25× |
| Rheinland-Pfalz | 13,427 | 1.06× |
| Berlin | 13,387 | 1.19× |
| Sachsen | 10,872 | 0.88× |
| Schleswig-Holstein | 9,279 | 1.03× |
| Brandenburg | 6,745 | 0.86× |
| Sachsen-Anhalt | 6,298 | 0.97× |
| Hamburg | 5,756 | 1.01× |
| Thüringen | 5,304 | 0.83× |
| Mecklenburg-Vorpommern | 3,963 | 0.82× |
| Saarland | 2,962 | 0.96× |
| Bremen | 2,333 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean hip hop | 34.61× | Music & Radio |
| BTS | 42.79× | Music & Radio |
| IU (singer) | 58.72× | Music & Radio |
| Labubu | 25.96× | Kids & Family |
| Korea | 34.4× | Travel & Leisure |
| BLACKPINK | 33.31× | Music & Radio |
| Yahoo!ショッピング | 11.33× | |
| Royal Thai Army Radio and Television Channel 5 | 2050.08× | Movies & TV |
| Allkpop | 42.47× | Music & Radio |
| Enhypen | 41.6× | Music & Radio |
| Song Hye-kyo | 71.84× | Fashion & Accessoires |
| K-pop | 16.73× | Music & Radio |
| Korean drama | 21.9× | Movies & TV |
| B.I | 25.87× | Music & Radio |
| Song Joong-ki | 71.91× | Movies & TV |
| KPop Demon Hunters | 11.09× | Movies & TV |
| Korean pop idol | 33.76× | Movies & TV |
| Korean language | 20.64× | Politics & Society |
| G-Dragon | 51.71× | Music & Radio |
| Red Velvet (band) | 43.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.45 |
| Urban Lifestyle | OPEN | 1.37 |
| Travelling | THRILL | 1.28 |
| Price Sensitivity | PREMIUM | 1.11 |
| Creativity | OPEN | 1.09 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| India | 11.6% |
| Indonesia | 7.0% |
See Gong Yoo audiences in other countries
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Frequently asked questions
How many fans does Gong Yoo have in Germany?
Gong Yoo has an estimated audience of 251,800 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gong Yoo fans?
64.5% of Gong Yoo fans are female, 35.5% are male, with an average age of 29.5 years.
Which brands do Gong Yoo fans like most?
Gong Yoo fans show strongest brand affinity for Korean hip hop (34.61×), BTS (42.79×), and IU (singer) (58.72×) over the country average.
Where do Gong Yoo fans live in Germany?
Gong Yoo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,550), Bayern (reach 38,460), and Baden-Württemberg (reach 31,698). These three regions account for the largest share of the active audience.
What other brands do Gong Yoo fans also like?
Beyond Gong Yoo itself, the audience over-indexes on BTS (42.79×), IU (singer) (58.72×), Labubu (25.96×), and Korea (34.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gong Yoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.