IU (singer) Audience in Germany
IU (singer) has an estimated audience of 324,202 people in Germany. 64.5% are female, 35.5% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: B.I, Yahoo!ショッピング, Beast (South Korean band), MUJI 無印良品, Labubu.
The average IU (singer) fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include B.I, Yahoo!ショッピング, Beast (South Korean band), with strongest over-indexing on B.I (34.18× the country average). Demographically, the IU (singer) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of IU (singer) fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 29.2 |
| Estimated audience size | 324,202 |
Audience persona
The typical IU (singer) fan in Germany is more female, around 29.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for B.I.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,141 | 1.29× |
| Bayern | 104,121 | 1.04× |
| Baden-Württemberg | 82,936 | 0.98× |
| Niedersachsen | 57,996 | 0.96× |
| Hessen | 53,308 | 1.13× |
| Berlin | 36,965 | 1.33× |
| Rheinland-Pfalz | 27,761 | 0.89× |
| Sachsen | 26,589 | 0.87× |
| Schleswig-Holstein | 22,491 | 1.01× |
| Hamburg | 19,182 | 1.37× |
| Brandenburg | 16,295 | 0.85× |
| Thüringen | 11,187 | 0.71× |
| Sachsen-Anhalt | 10,452 | 0.65× |
| Saarland | 9,038 | 1.19× |
| Mecklenburg-Vorpommern | 8,120 | 0.69× |
| Bremen | 5,475 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B.I | 34.18× | Music & Radio |
| Yahoo!ショッピング | 10.81× | |
| Beast (South Korean band) | 51.58× | Music & Radio |
| MUJI 無印良品 | 32.96× | Home & Garden |
| Labubu | 16.98× | Kids & Family |
| Este, Veneto | 23.59× | Travel & Leisure |
| BLACKPINK | 22.16× | Music & Radio |
| Allkpop | 33.75× | Music & Radio |
| Gong Yoo | 52.04× | Movies & TV |
| Shōjo manga | 26.9× | Literature |
| Red Velvet (band) | 47.39× | Music & Radio |
| Miss A | 59.57× | Music & Radio |
| Rakuten | 22.05× | Shopping |
| JYP Entertainment | 42.01× | Movies & TV |
| Enhypen | 30.5× | Music & Radio |
| BTS | 17.57× | Music & Radio |
| Jejudo | 22.48× | Travel & Leisure |
| Salaryman | 15.2× | Business & Career |
| ikon | 98.88× | Music & Radio |
| Babymetal | 42.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.79 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Travelling | THRILL | 1.58 |
| Luxury Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Risk Appetite | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.2% |
| United States | 11.3% |
| Taiwan | 6.4% |
See IU (singer) audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does IU (singer) have in Germany?
IU (singer) has an estimated audience of 324,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IU (singer) fans?
64.5% of IU (singer) fans are female, 35.5% are male, with an average age of 29.2 years.
Which brands do IU (singer) fans like most?
IU (singer) fans show strongest brand affinity for B.I (34.18×), Yahoo!ショッピング (10.81×), and Beast (South Korean band) (51.58×) over the country average.
Where do IU (singer) fans live in Germany?
IU (singer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,141), Bayern (reach 104,121), and Baden-Württemberg (reach 82,936). These three regions account for the largest share of the active audience.
What other brands do IU (singer) fans also like?
Beyond IU (singer) itself, the audience over-indexes on Yahoo!ショッピング (10.81×), Beast (South Korean band) (51.58×), MUJI 無印良品 (32.96×), and Labubu (16.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IU (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.