A data profile of the people who buy, follow and care about Shōjo manga in Germany — modelled from more than twelve digital signal sources. Shōjo manga has an estimated audience of 875,167 people in Germany.
Shōjo manga has an estimated audience of 875,167 people in Germany. 57.5% are female, 42.5% are male, average age 28.5. Top brand affinities: My Hero Academia, Anime convention, IU (singer), Rakuten, Pokémon.
Top brand affinities include My Hero Academia, Anime convention, IU (singer), with strongest over-indexing on My Hero Academia (29.24× the country average).
Demographically, the Shōjo manga audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Extroversion, Urban Lifestyle.
The typical Shōjo manga fan in Germany is more female, around 28.5 years old, with strong Extroversion tendencies and a notable affinity for My Hero Academia.
The key figures that characterise the Shōjo manga profile in Germany.
57.5% are female, 42.5% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 28.5 |
| Estimated audience size | 875,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 21% | |
| 30-39 | 11% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Shōjo manga audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
The strongest cross-interests of the Shōjo manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elfen Lied | Literature | 30.50× | ||
| 02 | My Hero Academia | Literature | 29.24× | ||
| 03 | IU (singer) | Music & Radio | 26.90× | ||
| 04 | Vagabond (manga) | Literature | 24.51× | ||
| 05 | Rakuten | Shopping | 19.50× | ||
| 06 | Inuyasha | Literature | 18.42× | ||
| 07 | Spirited Away | Movies & TV | 17.03× | ||
| 08 | Elizabeth Debicki | Movies & TV | 15.75× | ||
| 09 | Muji | Home & Garden | 14.47× | ||
| 10 | Anime convention | Literature | 12.78× | ||
| 11 | Shōnen manga | Literature | 10.90× | ||
| 12 | BTS | Music & Radio | 10.05× | ||
| 13 | Crunchyroll | Games | 9.74× | ||
| 14 | Pokémon | Games | 8.97× | ||
| 15 | Anime and manga fandom | Literature | 8.54× | ||
| 16 | Charlie Hunnam | Movies & TV | 8.02× | ||
| 17 | One Piece | Movies & TV | 7.14× | ||
| 18 | Watercolor painting | Arts & Culture | 6.58× | ||
| 19 | Digital art | Arts & Culture | 6.05× | ||
| 20 | Superman | Movies & TV | 4.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.32× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Luxury Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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