Shōjo manga Audience in Germany
Shōjo manga has an estimated audience of 875,167 people in Germany. 57.5% are female, 42.5% are male, average age 28.5. Top brand affinities: Goon, Dog breed, Loincloth, Hypertext, Grinch.
Top brand affinities include Goon, Dog breed, Loincloth, with strongest over-indexing on Goon (17.04× the country average). Demographically, the Shōjo manga audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Shōjo manga fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 28.5 |
| Estimated audience size | 875,167 |
Audience persona
The typical Shōjo manga fan in Germany is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goon.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 17.04× | Movies & TV |
| Dog breed | 1.63× | Pets & Animals |
| Loincloth | 3.85× | Fashion & Accessoires |
| Hypertext | 3.39× | Technology & Electronics |
| Grinch | 2.87× | Movies & TV |
| Gruppo Torinese Trasporti | 20.81× | Cars & Mobility |
| Handmade Gifts | 2.01× | Kids & Family |
| Ireen Sheer | 2.05× | Music & Radio |
| Scratching post | 4.11× | Pets & Animals |
| Boogie-woogie (dance) | 4.99× | Music & Radio |
| Edvard Grieg | 5.49× | Literature |
| Bank account | 1.82× | Business & Career |
| Jason Clarke (actor) | 2.8× | Movies & TV |
| Cachorro | 2.06× | Pets & Animals |
| Gripin | 17.43× | Music & Radio |
| James Kottak | 12.09× | Music & Radio |
| Sixx | 1.8× | Movies & TV |
| Tiffany Haddish | 6.76× | Movies & TV |
| Mülheim | 1.74× | Travel & Leisure |
| Information sensitivity | 2.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.8 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.69 |
| Urban Lifestyle | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
See Shōjo manga audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.