Shōjo manga Audience in Germany
Shōjo manga has an estimated audience of 875,167 people in Germany. 57.5% are female, 42.5% are male, average age 28.5. Top brand affinities: Anime convention, Black Butler, Rakuten, Vagabond (manga), Charlie Hunnam.
Top brand affinities include Anime convention, Black Butler, Rakuten, with strongest over-indexing on Anime convention (11.35× the country average). Demographically, the Shōjo manga audience skews more female with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Shōjo manga fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 28.5 |
| Estimated audience size | 875,167 |
Audience persona
The typical Shōjo manga fan in Germany is more female, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anime convention.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime convention | 11.35× | Literature |
| Black Butler | 65.74× | Literature |
| Rakuten | 20.01× | Shopping |
| Vagabond (manga) | 28.24× | Literature |
| Charlie Hunnam | 11.73× | Movies & TV |
| Anime and manga fandom | 8.34× | Literature |
| Batman | 5.13× | Movies & TV |
| IU (singer) | 20.81× | Music & Radio |
| Shōnen manga | 12.22× | Literature |
| Inuyasha | 16.88× | Literature |
| Superman | 4.2× | Movies & TV |
| Livemusic | 4.42× | Music & Radio |
| Vegeta | 17.04× | Games |
| Pokémon | 5.64× | Games |
| Alicia Vikander | 13.8× | Movies & TV |
| Harry Potter | 2.23× | Movies & TV |
| Do it yourself (DIY) | 2.73× | Home & Garden |
| Jackie Chan | 9.82× | Movies & TV |
| Watercolor painting | 5.42× | Arts & Culture |
| Pet store | 3.95× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.8 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.69 |
| Urban Lifestyle | OPEN | 1.54 |
| Luxury Orientation | PREMIUM | 1.48 |
| Extroversion | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.1% |
| United States | 12.0% |
| South Korea | 5.4% |
See Shōjo manga audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shōjo manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.