Humour Audience in Germany
Humour has an estimated audience of 12,050,199 people in Germany. 49.7% are female, 50.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Snow White (Fables), Škoda Kodiaq, Home Delivery, KLIX (AM).
The average Humour fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Snow White (Fables), Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Humour audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Humour fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.5 |
| Estimated audience size | 12,050,199 |
Audience persona
The typical Humour fan in Germany is balanced, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,539,243 | 0.96× |
| Bayern | 2,023,802 | 1.04× |
| Baden-Württemberg | 1,747,277 | 1.06× |
| Niedersachsen | 1,202,395 | 1.03× |
| Hessen | 1,026,207 | 1.12× |
| Sachsen | 656,839 | 1.11× |
| Berlin | 636,009 | 1.18× |
| Rheinland-Pfalz | 549,052 | 0.91× |
| Schleswig-Holstein | 418,300 | 0.97× |
| Brandenburg | 386,272 | 1.03× |
| Thüringen | 301,357 | 0.98× |
| Hamburg | 296,348 | 1.09× |
| Sachsen-Anhalt | 289,979 | 0.93× |
| Mecklenburg-Vorpommern | 198,100 | 0.86× |
| Saarland | 113,795 | 0.77× |
| Bremen | 98,364 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Snow White (Fables) | 2.05× | Literature |
| Škoda Kodiaq | 1.55× | Cars & Mobility |
| Home Delivery | 1.69× | Food & Beverages |
| KLIX (AM) | 1.5× | Music & Radio |
| Medieval fantasy | 6.54× | Literature |
| Esra Erol | 3.12× | Movies & TV |
| Phil Campbell (musician) | 2.37× | Music & Radio |
| Captain Fantastic (film) | 3.88× | Movies & TV |
| Glashütte | 1.86× | Travel & Leisure |
| Theocracy | 4.29× | Music & Radio |
| Chalkidiki | 1.67× | Travel & Leisure |
| Buying a House | 2.42× | Home & Garden |
| Volvo V60 | 1.74× | Cars & Mobility |
| Throne of Glass | 2× | Literature |
| The Equalizer | 1.78× | Movies & TV |
| Viator | 2.23× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Hakone, Kanagawa | 2.15× | Travel & Leisure |
| Therme Erding | 1.58× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.16 |
| Indulgence | JOY | 1.04 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 1.01 |
| Tradition | CONSERVATISM | 1 |
| LGBTQ+ Identity | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
See Humour audiences in other countries
More Literary genre audiences in Germany
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
- Anime and manga fandom (4,966,932)
Frequently asked questions
How many fans does Humour have in Germany?
Humour has an estimated audience of 12,050,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humour fans?
49.7% of Humour fans are female, 50.3% are male, with an average age of 38.5 years.
Which brands do Humour fans like most?
Humour fans show strongest brand affinity for Stradivarius (1.97×), Snow White (Fables) (2.05×), and Škoda Kodiaq (1.55×) over the country average.
Where do Humour fans live in Germany?
Humour fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,539,243), Bayern (reach 2,023,802), and Baden-Württemberg (reach 1,747,277). These three regions account for the largest share of the active audience.
What other brands do Humour fans also like?
Beyond Humour itself, the audience over-indexes on Snow White (Fables) (2.05×), Škoda Kodiaq (1.55×), Home Delivery (1.69×), and KLIX (AM) (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.