Humour Audience in Germany
A data profile of the people who buy, follow and care about Humour in Germany — modelled from more than twelve digital signal sources. Humour has an estimated audience of 12,050,199 people in Germany.
The average Humour fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Satire, Pets, with strongest over-indexing on Tagesschau (2.15× the country average).
Demographically, the Humour audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Humour fan in Germany is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Humour profile in Germany.
Search interest · 12-month trend
Demographics of Humour fans
49.7% are female, 50.3% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 38.5 |
| Estimated audience size | 12,050,199 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Humour audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.5% |
| Brazil | 6.4% |
| India | 4.5% |
Geography
Where the Humour audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 1.12× | |
| 02 | Sachsen | ~600K | 1.09× | |
| 03 | Hessen | ~1M | 1.08× | |
| 04 | Thüringen | ~300K | 1.05× | |
| 05 | Brandenburg | ~400K | 1.04× | |
| 06 | Baden-Württemberg | ~1.5M | 1.03× | |
| 07 | Hamburg | ~300K | 1.02× | |
| 08 | Niedersachsen | ~1M | 1.01× | |
| 09 | Bremen | ~100K | 1.00× | |
| 10 | Bayern | ~2M | 0.98× | |
| 11 | Sachsen-Anhalt | ~300K | 0.98× | |
| 12 | Schleswig-Holstein | ~400K | 0.97× | |
| 13 | Nordrhein-Westfalen | ~2.5M | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~200K | 0.94× | |
| 15 | Rheinland-Pfalz | ~600K | 0.93× | |
| 16 | Saarland | ~100K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Humour audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 4.77× | ||
| 02 | Mel Gibson | Movies & TV | 4.41× | ||
| 03 | Country rap | Music & Radio | 3.81× | ||
| 04 | Satire | Literature | 3.68× | ||
| 05 | German television comedy | Movies & TV | 3.23× | ||
| 06 | Western Union | Business & Career | 2.48× | ||
| 07 | Transfermarkt | Sports | 2.22× | ||
| 08 | Kitchen | Home & Garden | 2.21× | ||
| 09 | Tagesschau | Movies & TV | 2.15× | ||
| 10 | Art film | Movies & TV | 2.12× | ||
| 11 | Bayerischer Rundfunk | Movies & TV | 1.90× | ||
| 12 | French Bulldog | Pets & Animals | 1.84× | ||
| 13 | Siberian Husky | Pets & Animals | 1.83× | ||
| 14 | Desserts | Food & Beverages | 1.79× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.77× | ||
| 16 | Mobile game | Games | 1.72× | ||
| 17 | Focus | News | 1.71× | ||
| 18 | Nature | Home & Garden | 1.65× | ||
| 19 | Netto Marken-Discount | Shopping | 1.60× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Personality of the Humour audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Extroversion | THRILL | 1.41× | |
| Spirituality | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.79× | |
| Sustainability | BALANCE | 0.88× |
Frequently asked questions
How many fans does Humour have in Germany?
Humour has an estimated audience of 12,050,199 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Humour fans?
49.7% of Humour fans are female, 50.3% are male, with an average age of 38.5 years.
Which brands do Humour fans like most?
Humour fans show strongest brand affinity for Tagesschau (2.15×), Satire (3.68×), and Pets (1.52×) over the country average.
Where do Humour fans live in Germany?
Humour fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Humour fans also like?
Beyond Humour itself, the audience over-indexes on Satire (3.68×), Pets (1.52×), Kitchen (2.21×), and Transfermarkt (2.22×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Literary genre audiences in Germany
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Manga (5,559,993)
- Anime and manga fandom (4,966,932)
See Humour audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Humour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.