Manga Audience in Germany
Manga has an estimated audience of 5,559,992 people in Germany. 45.5% are female, 54.5% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Anime convention, Anime and manga fandom, One Piece, Anime movies.
The average Manga fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Anime convention, Anime and manga fandom, with strongest over-indexing on Harry Potter (1.94× the country average). Demographically, the Manga audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Manga fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 32.4 |
| Estimated audience size | 5,559,992 |
Audience persona
The typical Manga fan in Germany is balanced, around 32.4 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,298,283 | 1.07× |
| Bayern | 881,432 | 0.99× |
| Baden-Württemberg | 767,554 | 1.01× |
| Niedersachsen | 531,901 | 0.99× |
| Hessen | 514,979 | 1.22× |
| Berlin | 296,022 | 1.19× |
| Rheinland-Pfalz | 264,400 | 0.95× |
| Sachsen | 261,056 | 0.96× |
| Schleswig-Holstein | 191,357 | 0.96× |
| Brandenburg | 164,971 | 0.96× |
| Sachsen-Anhalt | 137,828 | 0.96× |
| Hamburg | 125,921 | 1× |
| Thüringen | 120,220 | 0.85× |
| Mecklenburg-Vorpommern | 95,477 | 0.9× |
| Saarland | 65,673 | 0.96× |
| Bremen | 52,840 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.94× | Movies & TV |
| Anime convention | 4.41× | Literature |
| Anime and manga fandom | 3.93× | Literature |
| One Piece | 3.58× | Movies & TV |
| Anime movies | 2.84× | Movies & TV |
| KPop Demon Hunters | 3× | Movies & TV |
| Otaku | 4.03× | Literature |
| Superman | 2.21× | Movies & TV |
| Euphoria | 1.63× | Movies & TV |
| Anime & Cosplay | 4.54× | Fashion & Accessoires |
| Yahoo!ショッピング | 1.99× | |
| Comics | 2.29× | Literature |
| Millie Bobby Brown | 3× | Movies & TV |
| Cosplay | 3.76× | Games |
| Japanese art | 4.44× | Arts & Culture |
| Crunchyroll | 3.79× | Games |
| Este, Veneto | 4.8× | Travel & Leisure |
| Pokémon | 2.5× | Games |
| Shōnen manga | 4.36× | Literature |
| Dragon Ball Z | 4.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.3 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.19 |
| DIY Mentality | THRILL | 1.09 |
| Social Media Usage | JOY | 1.07 |
| LGBTQ+ Identity | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.3% |
See Manga audiences in other countries
More Literary genre audiences in Germany
- Humour (12,050,199)
- Fiction books (9,137,692)
- Fairy tale (7,195,530)
- Bestseller (6,261,458)
- Anime and manga fandom (4,966,932)
Frequently asked questions
How many fans does Manga have in Germany?
Manga has an estimated audience of 5,559,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manga fans?
45.5% of Manga fans are female, 54.5% are male, with an average age of 32.4 years.
Which brands do Manga fans like most?
Manga fans show strongest brand affinity for Harry Potter (1.94×), Anime convention (4.41×), and Anime and manga fandom (3.93×) over the country average.
Where do Manga fans live in Germany?
Manga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,298,283), Bayern (reach 881,432), and Baden-Württemberg (reach 767,554). These three regions account for the largest share of the active audience.
What other brands do Manga fans also like?
Beyond Manga itself, the audience over-indexes on Anime convention (4.41×), Anime and manga fandom (3.93×), One Piece (3.58×), and Anime movies (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.