Rascasse Audience Intelligence

Manga Audience in Germany

A data profile of the people who buy, follow and care about Manga in Germany — modelled from more than twelve digital signal sources. Manga has an estimated audience of 5,559,992 people in Germany.

#5among Literary genre in Germany#568among Topic in Germany#16in Literature

The average Manga fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Anime convention, Anime and manga fandom, with strongest over-indexing on Harry Potter (1.94× the country average).

Demographically, the Manga audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Manga fan in Germany is balanced, around 32.4 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manga profile in Germany.

Audience size
5.6M
in Germany
Gender
45.5%♀
54.5% male
Age
32.4
average years
Country rank
#905
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manga fans

45.5% are female, 54.5% are male, average age 32.4.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Manga audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age32.4
Estimated audience size5,559,992
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Manga audience in Germany
Age bracketShare%
16-1936%
20-2925%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Manga audience comes from Germany.

Worldwide audience distribution share by country for Manga
CountryShare
United States15.8%
Japan13.4%
China12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Manga fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~500K1.21×
02Berlin~300K1.17×
03Bremen~50K1.10×
04Nordrhein-Westfalen~1.5M1.05×
05Baden-Württemberg~800K1.02×
06Hamburg~100K1.02×
07Saarland~70K1.01×
08Schleswig-Holstein~200K0.98×
09Bayern~900K0.97×
10Niedersachsen~500K0.97×
11Brandenburg~200K0.97×
12Sachsen-Anhalt~100K0.97×
13Rheinland-Pfalz~300K0.96×
14Mecklenburg-Vorpommern~100K0.92×
15Thüringen~100K0.88×
16Sachsen~200K0.86×
Fig. 06

Affinity by region

Affinity by region — Manga, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manga audience
#·InterestCategoryAffinity×
01Este, VenetoTravel & Leisure4.80×
02Anime & CosplayFashion & Accessoires4.54×
03Japanese artArts & Culture4.44×
04Anime conventionLiterature4.41×
05Shōnen mangaLiterature4.36×
06Dragon Ball ZMovies & TV4.07×
07OtakuLiterature4.03×
08Anime and manga fandomLiterature3.93×
09CrunchyrollGames3.79×
10CosplayGames3.76×
11One PieceMovies & TV3.58×
12KPop Demon HuntersMovies & TV3.00×
13Millie Bobby BrownMovies & TV3.00×
14Anime moviesMovies & TV2.84×
15YouTube MusicInternet & Social Media2.53×
16PokémonGames2.50×
17ComicsLiterature2.29×
18SupermanMovies & TV2.21×
19Harry PotterMovies & TV1.94×
20Stranger ThingsMovies & TV1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Manga audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Pet OwnershipJOY1.12×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Manga audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
Convenience OrientationPREMIUM0.70×
SpiritualityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Manga have in Germany?

Manga has an estimated audience of 5,559,992 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Manga fans?

45.5% of Manga fans are female, 54.5% are male, with an average age of 32.4 years.

03

Which brands do Manga fans like most?

Manga fans show strongest brand affinity for Harry Potter (1.94×), Anime convention (4.41×), and Anime and manga fandom (3.93×) over the country average.

04

Where do Manga fans live in Germany?

Manga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Manga fans also like?

Beyond Manga itself, the audience over-indexes on Anime convention (4.41×), Anime and manga fandom (3.93×), One Piece (3.58×), and KPop Demon Hunters (3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in Germany

See Manga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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