A data profile of the people who buy, follow and care about Manga in Mexico — modelled from more than twelve digital signal sources. Manga has an estimated audience of 5,141,186 people in Mexico.
The average Manga fan in Mexico is 29.2 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include BTS, Atlas, Korean hip hop, with strongest over-indexing on BTS (2.86× the country average).
Demographically, the Manga audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Manga fan in Mexico is more male, around 29.2 years old, with strong Spirituality tendencies and a notable affinity for BTS.
The key figures that characterise the Manga profile in Mexico.
44.8% are female, 55.2% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 29.2 |
| Estimated audience size | 5,141,186 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Manga audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California | ~300K | 1.39× | |
| 02 | Yucatan | ~100K | 1.38× | |
| 03 | Veracruz (state) | ~400K | 1.37× | |
| 04 | Campeche | ~50K | 1.27× | |
| 05 | Chiapas | ~200K | 1.25× | |
| 06 | Guerrero | ~200K | 1.22× | |
| 07 | Nuevo Leon | ~300K | 1.13× | |
| 08 | Puebla | ~300K | 1.12× | |
| 09 | Chihuahua | ~200K | 1.07× | |
| 10 | Baja California Sur | ~40K | 1.06× | |
| 11 | Distrito Federal | ~700K | 1.03× | |
| 12 | Coahuila de Zaragoza | ~200K | 1.02× | |
| 13 | Morelos | ~90K | 0.99× | |
| 14 | Michoacan de Ocampo | ~200K | 0.92× | |
| 15 | Nayarit | ~50K | 0.92× | |
| 16 | Colima | ~30K | 0.92× | |
| 17 | Jalisco | ~300K | 0.90× | |
| 18 | Guanajuato | ~200K | 0.89× | |
| 19 | Hidalgo | ~100K | 0.87× | |
| 20 | State of Mexico | ~600K | 0.85× | |
| 21 | Oaxaca | ~100K | 0.84× | |
| 22 | Tlaxcala | ~50K | 0.84× | |
| 23 | Durango | ~60K | 0.80× | |
| 24 | Zacatecas | ~50K | 0.74× | |
| 25 | Sinaloa | ~90K | 0.70× | |
| 26 | Aguascalientes | ~50K | 0.69× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinnamoroll | Movies & TV | 3.19× | ||
| 02 | BTS | Music & Radio | 2.86× | ||
| 03 | Korean hip hop | Music & Radio | 2.55× | ||
| 04 | BLACKPINK | Music & Radio | 2.19× | ||
| 05 | YouTube Music | Internet & Social Media | 1.91× | ||
| 06 | One Piece | Movies & TV | 1.91× | ||
| 07 | romantic comedies | Movies & TV | 1.91× | ||
| 08 | Atlas | Music & Radio | 1.88× | ||
| 09 | Dice | Games | 1.88× | ||
| 10 | Anime and manga fandom | Literature | 1.86× | ||
| 11 | Japanese popular culture | Travel & Leisure | 1.83× | ||
| 12 | Japanese art | Arts & Culture | 1.82× | ||
| 13 | Otaku | Literature | 1.79× | ||
| 14 | Crunchyroll | Games | 1.77× | ||
| 15 | Pokémon | Games | 1.65× | ||
| 16 | Role-playing games | Games | 1.56× | ||
| 17 | Blues music | Music & Radio | 1.55× | ||
| 18 | Country music | Music & Radio | 1.52× | ||
| 19 | Comics | Literature | 1.50× | ||
| 20 | Soul music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.08× | |
| Extroversion | THRILL | 1.04× | |
| Healthy Lifestyle | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.79× | |
| Career Orientation | POWER | 0.80× |
Manga has an estimated audience of 5,141,186 people in Mexico, concentrated in Distrito Federal and State of Mexico.
44.8% of Manga fans are female, 55.2% are male, with an average age of 29.2 years.
Manga fans show strongest brand affinity for BTS (2.86×), Atlas (1.88×), and Korean hip hop (2.55×) over the country average.
Manga fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Veracruz (state) (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Atlas (1.88×), Korean hip hop (2.55×), Blues music (1.55×), and YouTube Music (1.91×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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