Manga Audience in Mexico
Manga has an estimated audience of 5,141,186 people in Mexico. 44.8% are female, 55.2% are male, average age 29.2. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: BTS, Korean hip hop, Atlas, Blues music, YouTube Music.
The average Manga fan in Mexico is 29.2 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include BTS, Korean hip hop, Atlas, with strongest over-indexing on BTS (2.86× the country average). Demographically, the Manga audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Manga fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 29.2 |
| Estimated audience size | 5,141,186 |
Audience persona
The typical Manga fan in Mexico is more male, around 29.2 years old, with strong Mindfulness tendencies and a notable affinity for BTS.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 693,863 | 1.03× |
| State of Mexico | 597,659 | 0.85× |
| Veracruz (state) | 414,087 | 1.37× |
| Nuevo Leon | 349,138 | 1.13× |
| Jalisco | 340,015 | 0.9× |
| Puebla | 305,429 | 1.12× |
| Baja California | 297,047 | 1.39× |
| Guanajuato | 215,093 | 0.88× |
| Chiapas | 193,797 | 1.26× |
| Chihuahua | 191,416 | 1.08× |
| Michoacan de Ocampo | 162,700 | 0.91× |
| Guerrero | 160,224 | 1.23× |
| Coahuila de Zaragoza | 157,856 | 1.02× |
| Yucatan | 147,733 | 1.38× |
| Oaxaca | 119,254 | 0.84× |
| Hidalgo | 108,745 | 0.87× |
| Sinaloa | 94,318 | 0.69× |
| Morelos | 87,765 | 0.99× |
| Durango | 56,790 | 0.8× |
| Campeche | 50,045 | 1.28× |
| Tlaxcala | 49,155 | 0.83× |
| Zacatecas | 47,749 | 0.73× |
| Nayarit | 45,669 | 0.92× |
| Aguascalientes | 44,614 | 0.68× |
| Baja California Sur | 43,781 | 1.07× |
| Colima | 30,309 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 2.86× | Music & Radio |
| Korean hip hop | 2.55× | Music & Radio |
| Atlas | 1.88× | Music & Radio |
| Blues music | 1.55× | Music & Radio |
| YouTube Music | 1.91× | Internet & Social Media |
| Country music | 1.52× | Music & Radio |
| Comics | 1.5× | Literature |
| One Piece | 1.91× | Movies & TV |
| Soul music | 1.5× | Music & Radio |
| romantic comedies | 1.91× | Movies & TV |
| Role-playing games | 1.56× | Games |
| Japanese popular culture | 1.83× | Travel & Leisure |
| Otaku | 1.79× | Literature |
| Cinnamoroll | 3.19× | Movies & TV |
| Anime and manga fandom | 1.86× | Literature |
| Japanese art | 1.82× | Arts & Culture |
| Crunchyroll | 1.77× | Games |
| Dice | 1.88× | Games |
| Pokémon | 1.65× | Games |
| BLACKPINK | 2.19× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.66 |
| Risk Appetite | THRILL | 1.38 |
| Spirituality | BALANCE | 1.18 |
| Travelling | THRILL | 1.15 |
| Extroversion | THRILL | 0.97 |
| Social Media Usage | JOY | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.3% |
See Manga audiences in other countries
More Literary genre audiences in Mexico
- Humour (11,904,064)
- Fiction books (7,808,900)
- Fandom (5,330,372)
- Satire (3,937,354)
- Romance novels (3,526,161)
Frequently asked questions
How many fans does Manga have in Mexico?
Manga has an estimated audience of 5,141,186 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Manga fans?
44.8% of Manga fans are female, 55.2% are male, with an average age of 29.2 years.
Which brands do Manga fans like most?
Manga fans show strongest brand affinity for BTS (2.86×), Korean hip hop (2.55×), and Atlas (1.88×) over the country average.
Where do Manga fans live in Mexico?
Manga fans in Mexico are most concentrated in Distrito Federal (reach 693,863), State of Mexico (reach 597,659), and Veracruz (state) (reach 414,087). These three regions account for the largest share of the active audience.
What other brands do Manga fans also like?
Beyond Manga itself, the audience over-indexes on Korean hip hop (2.55×), Atlas (1.88×), Blues music (1.55×), and YouTube Music (1.91×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.