Manga Audience in France
Manga has an estimated audience of 5,707,327 people in France. 45.1% are female, 54.9% are male, average age 34.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Harry Potter, Anime and manga fandom, One Piece, Anime movies, Comics.
The average Manga fan in France is 34.4 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Harry Potter, Anime and manga fandom, One Piece, with strongest over-indexing on Harry Potter (1.85× the country average). Demographically, the Manga audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Manga fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 34.4 |
| Estimated audience size | 5,707,327 |
Audience persona
The typical Manga fan in France is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Harry Potter.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,200,482 | 1.17× |
| Auvergne-Rhône-Alpes | 677,886 | 1.01× |
| Hauts-de-France | 579,695 | 1.15× |
| Occitanie | 542,678 | 1.1× |
| Nouvelle-Aquitaine | 495,516 | 0.99× |
| Grand Est | 493,077 | 1.07× |
| Provence-Alpes-Côte d'Azur | 427,000 | 1.01× |
| Pays de la Loire | 303,488 | 0.96× |
| Normandy | 286,118 | 1.03× |
| Brittany | 260,465 | 0.93× |
| Centre-Val de Loire | 236,002 | 1.1× |
| Bourgogne-Franche-Comté | 223,039 | 0.97× |
| Corsica | 14,482 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.85× | Movies & TV |
| Anime and manga fandom | 3.47× | Literature |
| One Piece | 3.28× | Movies & TV |
| Anime movies | 2.3× | Movies & TV |
| Comics | 2.31× | Literature |
| Anime convention | 3.26× | Literature |
| Japanese language | 2.87× | Politics & Society |
| Superman | 1.78× | Movies & TV |
| Otaku | 3.41× | Literature |
| Olympique Lyonnais | 1.94× | Sports |
| Pokémon (video game series) | 2.76× | Games |
| Japanese art | 3.25× | Arts & Culture |
| Mobile game | 1.6× | Games |
| Crunchyroll | 3.51× | Games |
| Pokémon | 2.28× | Games |
| Final Fantasy | 3.89× | Games |
| Shōnen manga | 3.52× | Literature |
| Dragon Ball Z | 3.35× | Movies & TV |
| Japanese popular culture | 3.21× | Travel & Leisure |
| KPop Demon Hunters | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.97 |
| Mindfulness | BALANCE | 1.87 |
| Community Orientation | OPEN | 1.5 |
| Indulgence | JOY | 1.29 |
| Extroversion | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.3% |
See Manga audiences in other countries
More Literary genre audiences in France
- Humour (17,428,992)
- Fiction books (6,063,053)
- Fairy tale (4,662,526)
- Romance novels (4,434,081)
- Anime and manga fandom (3,760,868)
Frequently asked questions
How many fans does Manga have in France?
Manga has an estimated audience of 5,707,327 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Manga fans?
45.1% of Manga fans are female, 54.9% are male, with an average age of 34.4 years.
Which brands do Manga fans like most?
Manga fans show strongest brand affinity for Harry Potter (1.85×), Anime and manga fandom (3.47×), and One Piece (3.28×) over the country average.
Where do Manga fans live in France?
Manga fans in France are most concentrated in Île-de-France (reach 1,200,482), Auvergne-Rhône-Alpes (reach 677,886), and Hauts-de-France (reach 579,695). These three regions account for the largest share of the active audience.
What other brands do Manga fans also like?
Beyond Manga itself, the audience over-indexes on Anime and manga fandom (3.47×), One Piece (3.28×), Anime movies (2.3×), and Comics (2.31×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.