A data profile of the people who buy, follow and care about Manga in United Kingdom — modelled from more than twelve digital signal sources. Manga has an estimated audience of 5,261,688 people in United Kingdom.
The average Manga fan in United Kingdom is 35.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Superman, Millie Bobby Brown, Anime and manga fandom, with strongest over-indexing on Superman (2.73× the country average).
Demographically, the Manga audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Manga fan in United Kingdom is balanced, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Manga profile in United Kingdom.
46.4% are female, 53.6% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 35.6 |
| Estimated audience size | 5,261,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Manga audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.8% |
| Japan | 13.4% |
| China | 12.2% |
Where the Manga audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 2.85× | |
| 02 | Wales | ~400K | 1.30× | |
| 03 | Scotland | ~500K | 1.15× | |
| 04 | Northern Ireland | ~200K | 1.11× | |
| 05 | West Midlands | ~200K | 0.80× | |
| 06 | Yorkshire and the Humber | ~300K | 0.69× | |
| 07 | North East | ~100K | 0.56× | |
| 08 | South East | ~400K | 0.54× | |
| 09 | East of England | ~200K | 0.49× | |
| 10 | South West | ~200K | 0.46× | |
| 11 | East Midlands | ~200K | 0.46× | |
| 12 | North West | ~200K | 0.27× |
The strongest cross-interests of the Manga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Final Fantasy | Games | 6.28× | ||
| 02 | Dragon Ball Z | Movies & TV | 4.90× | ||
| 03 | Japanese art | Arts & Culture | 4.69× | ||
| 04 | Millie Bobby Brown | Movies & TV | 4.32× | ||
| 05 | Anime convention | Literature | 4.23× | ||
| 06 | Anime & Cosplay | Fashion & Accessoires | 4.22× | ||
| 07 | Anime and manga fandom | Literature | 4.04× | ||
| 08 | YouTube Music | Internet & Social Media | 4.00× | ||
| 09 | Cosplay | Games | 3.61× | ||
| 10 | Digital Trends | Technology & Electronics | 3.54× | ||
| 11 | Jewelry design | Fashion & Accessoires | 3.46× | ||
| 12 | Anime movies | Movies & TV | 2.74× | ||
| 13 | Superman | Movies & TV | 2.73× | ||
| 14 | Gadget | Technology & Electronics | 2.52× | ||
| 15 | Comics | Literature | 2.32× | ||
| 16 | KPop Demon Hunters | Movies & TV | 2.18× | ||
| 17 | Stranger Things | Movies & TV | 1.92× | ||
| 18 | Animated movies | Movies & TV | 1.82× | ||
| 19 | Mobile game | Games | 1.80× | ||
| 20 | Harry Potter | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.30× | |
| Extroversion | THRILL | 1.16× | |
| Mindfulness | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.45× | |
| Need for Security | CONSERVATISM | 0.54× | |
| DIY Mentality | THRILL | 0.55× |
Manga has an estimated audience of 5,261,688 people in United Kingdom, concentrated in England and Scotland.
46.4% of Manga fans are female, 53.6% are male, with an average age of 35.6 years.
Manga fans show strongest brand affinity for Superman (2.73×), Millie Bobby Brown (4.32×), and Anime and manga fandom (4.04×) over the country average.
Manga fans in United Kingdom are most concentrated in England (reach ~4M), Scotland (reach ~500K), and Wales (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Manga itself, the audience over-indexes on Millie Bobby Brown (4.32×), Anime and manga fandom (4.04×), YouTube Music (4×), and Anime convention (4.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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