A data profile of the people who buy, follow and care about Comics in United Kingdom — modelled from more than twelve digital signal sources. Comics has an estimated audience of 9,299,727 people in United Kingdom.
The average Comics fan in United Kingdom is 38.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Superman, Harry Potter, Manga, with strongest over-indexing on Superman (2.98× the country average).
Demographically, the Comics audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Comics fan in United Kingdom is balanced, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Superman.
The key figures that characterise the Comics profile in United Kingdom.
48.6% are female, 51.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.0 |
| Estimated audience size | 9,299,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Comics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~7M | 1.41× | |
| 02 | Yorkshire and the Humber | ~1M | 1.41× | |
| 03 | West Midlands | ~600K | 1.38× | |
| 04 | South East | ~1.5M | 1.07× | |
| 05 | North East | ~400K | 1.07× | |
| 06 | Wales | ~500K | 0.95× | |
| 07 | South West | ~700K | 0.88× | |
| 08 | East Midlands | ~600K | 0.88× | |
| 09 | Northern Ireland | ~200K | 0.86× | |
| 10 | East of England | ~700K | 0.85× | |
| 11 | Scotland | ~700K | 0.81× | |
| 12 | North West | ~500K | 0.55× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cosplay | Games | 3.71× | ||
| 02 | Japanese art | Arts & Culture | 3.71× | ||
| 03 | Anime convention | Literature | 3.58× | ||
| 04 | Manga | Literature | 3.39× | ||
| 05 | Anime and manga fandom | Literature | 3.12× | ||
| 06 | Superman | Movies & TV | 2.98× | ||
| 07 | Pokémon | Games | 2.56× | ||
| 08 | Comic book | Literature | 2.50× | ||
| 09 | Stranger Things | Movies & TV | 2.39× | ||
| 10 | Anime movies | Movies & TV | 2.30× | ||
| 11 | Animated movies | Movies & TV | 2.10× | ||
| 12 | Dune | Movies & TV | 2.02× | ||
| 13 | Communication design | Business & Career | 2.01× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.97× | ||
| 15 | A Knight of the Seven Kingdoms | Movies & TV | 1.94× | ||
| 16 | Mobile game | Games | 1.80× | ||
| 17 | Harry Potter | Movies & TV | 1.79× | ||
| 18 | Science fiction movies | Movies & TV | 1.69× | ||
| 19 | Filmmaking | Business & Career | 1.63× | ||
| 20 | Fiction books | Literature | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.18× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.81× | |
| DIY Mentality | THRILL | 0.87× |
Comics has an estimated audience of 9,299,727 people in United Kingdom, concentrated in England and South East.
48.6% of Comics fans are female, 51.4% are male, with an average age of 38.0 years.
Comics fans show strongest brand affinity for Superman (2.98×), Harry Potter (1.79×), and Manga (3.39×) over the country average.
Comics fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Harry Potter (1.79×), Manga (3.39×), Animated movies (2.1×), and Anime convention (3.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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