Comics Audience in United Kingdom
Comics has an estimated audience of 9,299,727 people in United Kingdom. 48.6% are female, 51.4% are male, average age 38.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Superman, Harry Potter, Manga, Animated movies, Anime convention.
The average Comics fan in United Kingdom is 38.0 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Superman, Harry Potter, Manga, with strongest over-indexing on Superman (2.98× the country average). Demographically, the Comics audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Comics fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.0 |
| Estimated audience size | 9,299,727 |
Audience persona
The typical Comics fan in United Kingdom is balanced, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,974,796 | 1.42× |
| South East | 1,346,528 | 1.08× |
| Yorkshire and the Humber | 1,074,387 | 1.44× |
| East of England | 705,656 | 0.83× |
| Scotland | 672,780 | 0.8× |
| South West | 654,846 | 0.86× |
| West Midlands | 560,030 | 1.4× |
| East Midlands | 557,181 | 0.85× |
| Wales | 501,078 | 0.94× |
| North West | 450,970 | 0.45× |
| North East | 393,342 | 1.09× |
| Northern Ireland | 239,358 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 2.98× | Movies & TV |
| Harry Potter | 1.79× | Movies & TV |
| Manga | 3.39× | Literature |
| Animated movies | 2.1× | Movies & TV |
| Anime convention | 3.58× | Literature |
| Stranger Things | 2.39× | Movies & TV |
| Anime and manga fandom | 3.12× | Literature |
| Anime movies | 2.3× | Movies & TV |
| Comic book | 2.5× | Literature |
| Cosplay | 3.71× | Games |
| Friends | 1.52× | Movies & TV |
| Mobile game | 1.8× | Games |
| Filmmaking | 1.63× | Business & Career |
| Science fiction movies | 1.69× | Movies & TV |
| Dune | 2.02× | Movies & TV |
| KPop Demon Hunters | 1.97× | Movies & TV |
| Pokémon | 2.56× | Games |
| Fiction books | 1.61× | Literature |
| Japanese art | 3.71× | Arts & Culture |
| Beetlejuice | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.28 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Sustainability | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
See Comics audiences in other countries
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Comics have in United Kingdom?
Comics has an estimated audience of 9,299,727 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Comics fans?
48.6% of Comics fans are female, 51.4% are male, with an average age of 38.0 years.
Which brands do Comics fans like most?
Comics fans show strongest brand affinity for Superman (2.98×), Harry Potter (1.79×), and Manga (3.39×) over the country average.
Where do Comics fans live in United Kingdom?
Comics fans in United Kingdom are most concentrated in England (reach 6,974,796), South East (reach 1,346,528), and Yorkshire and the Humber (reach 1,074,387). These three regions account for the largest share of the active audience.
What other brands do Comics fans also like?
Beyond Comics itself, the audience over-indexes on Harry Potter (1.79×), Manga (3.39×), Animated movies (2.1×), and Anime convention (3.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.