Comics Audience in Germany
Comics has an estimated audience of 7,940,727 people in Germany. 47.8% are female, 52.2% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Anime convention, Anime and manga fandom, Superman, Manga.
The average Comics fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Anime convention, Anime and manga fandom, with strongest over-indexing on Harry Potter (1.73× the country average). Demographically, the Comics audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Comics fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.9 |
| Estimated audience size | 7,940,727 |
Audience persona
The typical Comics fan in Germany is balanced, around 34.9 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,897,192 | 1.09× |
| Bayern | 1,201,795 | 0.94× |
| Baden-Württemberg | 1,013,106 | 0.94× |
| Niedersachsen | 729,452 | 0.95× |
| Hessen | 700,536 | 1.16× |
| Rheinland-Pfalz | 442,676 | 1.11× |
| Berlin | 355,530 | 1× |
| Sachsen | 353,091 | 0.91× |
| Schleswig-Holstein | 237,621 | 0.83× |
| Brandenburg | 202,957 | 0.82× |
| Saarland | 175,774 | 1.8× |
| Thüringen | 172,381 | 0.85× |
| Sachsen-Anhalt | 163,649 | 0.8× |
| Hamburg | 160,425 | 0.89× |
| Mecklenburg-Vorpommern | 118,220 | 0.78× |
| Bremen | 76,476 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.73× | Movies & TV |
| Anime convention | 3.49× | Literature |
| Anime and manga fandom | 3.12× | Literature |
| Superman | 2.14× | Movies & TV |
| Manga | 2.59× | Literature |
| One Piece | 2.76× | Movies & TV |
| Stranger Things | 1.94× | Movies & TV |
| KPop Demon Hunters | 2.36× | Movies & TV |
| Anime movies | 2.05× | Movies & TV |
| Animated movies | 1.82× | Movies & TV |
| Anime & Cosplay | 3.64× | Fashion & Accessoires |
| Cosplay | 3.14× | Games |
| Yahoo!ショッピング | 1.55× | |
| Comic book | 2.41× | Literature |
| Mobile game | 1.61× | Games |
| Game of Thrones | 1.54× | Movies & TV |
| Fiction books | 1.6× | Literature |
| Crunchyroll | 2.97× | Games |
| Pokémon | 2.07× | Games |
| Japanese art | 3.38× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.32 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Sustainability | BALANCE | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
| DIY Mentality | THRILL | 1.07 |
| Indulgence | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
See Comics audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Comics have in Germany?
Comics has an estimated audience of 7,940,727 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Comics fans?
47.8% of Comics fans are female, 52.2% are male, with an average age of 34.9 years.
Which brands do Comics fans like most?
Comics fans show strongest brand affinity for Harry Potter (1.73×), Anime convention (3.49×), and Anime and manga fandom (3.12×) over the country average.
Where do Comics fans live in Germany?
Comics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,897,192), Bayern (reach 1,201,795), and Baden-Württemberg (reach 1,013,106). These three regions account for the largest share of the active audience.
What other brands do Comics fans also like?
Beyond Comics itself, the audience over-indexes on Anime convention (3.49×), Anime and manga fandom (3.12×), Superman (2.14×), and Manga (2.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.