Rascasse Audience Intelligence

Comics Audience in Germany

A data profile of the people who buy, follow and care about Comics in Germany — modelled from more than twelve digital signal sources. Comics has an estimated audience of 7,940,727 people in Germany.

#317among Topic in Germany#9in Literature

The average Comics fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Anime convention, Anime and manga fandom, with strongest over-indexing on Harry Potter (1.73× the country average).

Demographically, the Comics audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Comics fan in Germany is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comics profile in Germany.

Audience size
7.9M
in Germany
Gender
47.8%♀
52.2% male
Age
34.9
average years
Country rank
#529
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comics fans

47.8% are female, 52.2% are male, average age 34.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Comics audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age34.9
Estimated audience size7,940,727
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Comics audience in Germany
Age bracketShare%
16-1929%
20-2923%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Comics audience comes from Germany.

Worldwide audience distribution share by country for Comics
CountryShare
United States20.1%
China9.6%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Comics fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~200K1.83×
02Bremen~80K1.15×
03Hessen~700K1.13×
04Rheinland-Pfalz~400K1.08×
05Nordrhein-Westfalen~2M1.07×
06Berlin~300K0.97×
07Baden-Württemberg~1M0.92×
08Niedersachsen~700K0.92×
09Bayern~1M0.90×
10Sachsen~400K0.90×
11Hamburg~200K0.90×
12Thüringen~200K0.88×
13Mecklenburg-Vorpommern~100K0.88×
14Brandenburg~200K0.83×
15Sachsen-Anhalt~200K0.83×
16Schleswig-Holstein~200K0.82×
Fig. 06

Affinity by region

Affinity by region — Comics, Germany
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comics audience
#·InterestCategoryAffinity×
01Anime & CosplayFashion & Accessoires3.64×
02Anime conventionLiterature3.49×
03Japanese artArts & Culture3.38×
04CosplayGames3.14×
05Anime and manga fandomLiterature3.12×
06CrunchyrollGames2.97×
07One PieceMovies & TV2.76×
08MangaLiterature2.59×
09Comic bookLiterature2.41×
10KPop Demon HuntersMovies & TV2.36×
11SupermanMovies & TV2.14×
12PokémonGames2.07×
13Anime moviesMovies & TV2.05×
14Stranger ThingsMovies & TV1.94×
15Animated moviesMovies & TV1.82×
16Harry PotterMovies & TV1.73×
17Mobile gameGames1.61×
18Fiction booksLiterature1.60×
19Game of ThronesMovies & TV1.54×
20Drop shippingShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comics audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Early Adopter MentalityPOWER1.20×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comics audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.89×
Career OrientationPOWER0.89×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comics have in Germany?

Comics has an estimated audience of 7,940,727 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Comics fans?

47.8% of Comics fans are female, 52.2% are male, with an average age of 34.9 years.

03

Which brands do Comics fans like most?

Comics fans show strongest brand affinity for Harry Potter (1.73×), Anime convention (3.49×), and Anime and manga fandom (3.12×) over the country average.

04

Where do Comics fans live in Germany?

Comics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Comics fans also like?

Beyond Comics itself, the audience over-indexes on Anime convention (3.49×), Anime and manga fandom (3.12×), Superman (2.14×), and One Piece (2.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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