Comics Audience in Spain
Comics has an estimated audience of 5,651,927 people in Spain. 47.8% are female, 52.2% are male, average age 38.5. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Movies, Harry Potter, Anime convention, Anime and manga fandom, Superman.
The average Comics fan in Spain is 38.5 years old, balanced, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Movies, Harry Potter, Anime convention, with strongest over-indexing on Movies (1.66× the country average). Demographically, the Comics audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Comics fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.5 |
| Estimated audience size | 5,651,927 |
Audience persona
The typical Comics fan in Spain is balanced, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Movies.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,162,412 | 1.05× |
| Catalonia | 1,118,723 | 1.09× |
| Community of Madrid | 929,832 | 0.98× |
| Comunidad Valenciana | 857,315 | 1.35× |
| Canary Islands | 292,552 | 1.04× |
| Region of Murcia | 266,889 | 1.38× |
| Castile and León | 256,272 | 1.04× |
| Castilla-La Mancha | 251,330 | 1.1× |
| Galicia | 243,544 | 0.92× |
| Basque Autonomous Country | 179,973 | 0.85× |
| Aragon | 125,953 | 0.85× |
| Balearic Islands | 125,004 | 0.79× |
| Principality of Asturias | 119,739 | 0.9× |
| Extremadura | 105,493 | 0.87× |
| Navarre | 72,428 | 1.02× |
| Cantabria | 59,985 | 0.84× |
| La Rioja | 34,861 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Movies | 1.66× | Movies & TV |
| Harry Potter | 1.8× | Movies & TV |
| Anime convention | 3.53× | Literature |
| Anime and manga fandom | 3.21× | Literature |
| Superman | 1.82× | Movies & TV |
| Mobile game | 2.04× | Games |
| Stranger Things | 2× | Movies & TV |
| Manga | 2.38× | Literature |
| Animated movies | 1.86× | Movies & TV |
| Dog harness | 2.68× | Pets & Animals |
| Jenna Ortega | 2.71× | Movies & TV |
| Filmmaking | 1.56× | Business & Career |
| Anime movies | 1.73× | Movies & TV |
| Illustration | 1.85× | Arts & Culture |
| Cosplay | 3.18× | Games |
| FilmAffinity | 1.63× | Movies & TV |
| Japanese art | 3.18× | Arts & Culture |
| Wonder Woman | 2.72× | Movies & TV |
| Drawing | 1.61× | Home & Garden |
| Online games | 1.55× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.36 |
| Community Orientation | OPEN | 1.2 |
| Pet Ownership | JOY | 1.12 |
| Social Media Usage | JOY | 1.1 |
| Travelling | THRILL | 1.1 |
| Extroversion | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
See Comics audiences in other countries
More Literature audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Comics have in Spain?
Comics has an estimated audience of 5,651,927 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Comics fans?
47.8% of Comics fans are female, 52.2% are male, with an average age of 38.5 years.
Which brands do Comics fans like most?
Comics fans show strongest brand affinity for Movies (1.66×), Harry Potter (1.8×), and Anime convention (3.53×) over the country average.
Where do Comics fans live in Spain?
Comics fans in Spain are most concentrated in Andalusia (reach 1,162,412), Catalonia (reach 1,118,723), and Community of Madrid (reach 929,832). These three regions account for the largest share of the active audience.
What other brands do Comics fans also like?
Beyond Comics itself, the audience over-indexes on Harry Potter (1.8×), Anime convention (3.53×), Anime and manga fandom (3.21×), and Superman (1.82×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.