A data profile of the people who buy, follow and care about Comics in Spain — modelled from more than twelve digital signal sources. Comics has an estimated audience of 5,651,927 people in Spain.
The average Comics fan in Spain is 38.5 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Movies, Harry Potter, Anime convention, with strongest over-indexing on Movies (1.66× the country average).
Demographically, the Comics audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Comics fan in Spain is balanced, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Movies.
The key figures that characterise the Comics profile in Spain.
47.8% are female, 52.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 38.5 |
| Estimated audience size | 5,651,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Comics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~900K | 1.35× | |
| 02 | Region of Murcia | ~300K | 1.35× | |
| 03 | Catalonia | ~1M | 1.09× | |
| 04 | Castilla-La Mancha | ~300K | 1.09× | |
| 05 | Andalusia | ~1M | 1.05× | |
| 06 | Canary Islands | ~300K | 1.04× | |
| 07 | Castile and León | ~300K | 1.04× | |
| 08 | Navarre | ~70K | 1.02× | |
| 09 | Community of Madrid | ~900K | 0.98× | |
| 10 | La Rioja | ~40K | 0.96× | |
| 11 | Galicia | ~200K | 0.92× | |
| 12 | Principality of Asturias | ~100K | 0.91× | |
| 13 | Extremadura | ~100K | 0.88× | |
| 14 | Cantabria | ~60K | 0.87× | |
| 15 | Basque Autonomous Country | ~200K | 0.86× | |
| 16 | Aragon | ~100K | 0.86× | |
| 17 | Balearic Islands | ~100K | 0.80× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime convention | Literature | 3.53× | ||
| 02 | Anime and manga fandom | Literature | 3.21× | ||
| 03 | Cosplay | Games | 3.18× | ||
| 04 | Japanese art | Arts & Culture | 3.18× | ||
| 05 | Jenna Ortega | Movies & TV | 2.71× | ||
| 06 | Dog harness | Pets & Animals | 2.68× | ||
| 07 | Manga | Literature | 2.38× | ||
| 08 | Mobile game | Games | 2.04× | ||
| 09 | Stranger Things | Movies & TV | 2.00× | ||
| 10 | Animated movies | Movies & TV | 1.86× | ||
| 11 | Illustration | Arts & Culture | 1.85× | ||
| 12 | Superman | Movies & TV | 1.82× | ||
| 13 | Harry Potter | Movies & TV | 1.80× | ||
| 14 | Anime movies | Movies & TV | 1.73× | ||
| 15 | Movies | Movies & TV | 1.66× | ||
| 16 | Art exhibition | Arts & Culture | 1.64× | ||
| 17 | FilmAffinity | Movies & TV | 1.63× | ||
| 18 | Drawing | Home & Garden | 1.61× | ||
| 19 | Filmmaking | Business & Career | 1.56× | ||
| 20 | Online games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Extroversion | THRILL | 1.24× | |
| Family Orientation | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Tradition | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Comics has an estimated audience of 5,651,927 people in Spain, concentrated in Andalusia and Catalonia.
47.8% of Comics fans are female, 52.2% are male, with an average age of 38.5 years.
Comics fans show strongest brand affinity for Movies (1.66×), Harry Potter (1.8×), and Anime convention (3.53×) over the country average.
Comics fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~1M), and Community of Madrid (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Harry Potter (1.8×), Anime convention (3.53×), Anime and manga fandom (3.21×), and Mobile game (2.04×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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