Rascasse Audience Intelligence

Comics Audience in United States

A data profile of the people who buy, follow and care about Comics in United States — modelled from more than twelve digital signal sources. Comics has an estimated audience of 53,495,151 people in United States.

#267among Topic in United States#8in Literature

The average Comics fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Anime and manga fandom, Anime convention, with strongest over-indexing on Superman (2.46× the country average).

Demographically, the Comics audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Comics fan in United States is balanced, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Comics profile in United States.

Audience size
53.5M
in United States
Gender
47.8%♀
52.2% male
Age
34.7
average years
Country rank
#366
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Comics fans

47.8% are female, 52.2% are male, average age 34.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Comics audience in United States
MetricValue
Female47.8%
Male52.2%
Average age34.7
Estimated audience size53,495,151
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Comics audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Comics audience comes from United States.

Worldwide audience distribution share by country for Comics
CountryShare
United States20.1%
China9.6%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Comics audience in United States is strongest.

Fig. 05

Top regions by affinity

Comics fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~800K1.31×
02Texas~6M1.28×
03Washington~1.5M1.28×
04California~7.5M1.23×
05Florida~4.5M1.23×
06Virginia~1.5M1.20×
07Arizona~1.5M1.16×
08Oklahoma~700K1.15×
09New Mexico~300K1.14×
10Alaska~100K1.13×
11Georgia~2M1.12×
12Kansas~500K1.10×
13Nevada~600K1.09×
14Montana~200K1.09×
15New York~3M1.08×
16Illinois~2M1.07×
17Indiana~1M1.05×
18Maryland~1M1.04×
19Nebraska~300K1.03×
20Missouri~900K1.02×
21North Carolina~1.5M1.01×
22New Jersey~1.5M0.99×
23Hawaii~200K0.99×
24Colorado~800K0.98×
25Maine~200K0.98×
26Washington, District of Columbia~200K0.98×
27Vermont~90K0.98×
28Kentucky~600K0.97×
29Utah~500K0.97×
30Minnesota~700K0.96×
31Connecticut~500K0.96×
32Michigan~1.5M0.95×
33Pennsylvania~1.5M0.94×
34South Carolina~800K0.94×
35New Hampshire~200K0.94×
36Rhode Island~200K0.93×
37Massachusetts~1M0.92×
38Ohio~1.5M0.91×
39Louisiana~600K0.90×
40Idaho~200K0.90×
41Wisconsin~700K0.89×
42Alabama~700K0.89×
43South Dakota~100K0.89×
44Arkansas~400K0.88×
45Iowa~400K0.87×
46West Virginia~200K0.87×
47Tennessee~900K0.86×
48Delaware~100K0.85×
49Mississippi~400K0.81×
50North Dakota~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Comics, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Comics audience
#·InterestCategoryAffinity×
01Anime & CosplayFashion & Accessoires4.54×
02Anime conventionLiterature4.47×
03Anime and manga fandomLiterature4.42×
04Shōnen mangaLiterature4.23×
05Japanese popular cultureTravel & Leisure4.18×
06Dragon Ball ZMovies & TV4.14×
07Japanese artArts & Culture4.09×
08Pokémon (video game series)Games4.00×
09OtakuLiterature3.43×
10MangaLiterature3.28×
11PokémonGames2.72×
12Comic bookLiterature2.56×
13SupermanMovies & TV2.46×
14KPop Demon HuntersMovies & TV2.29×
15Anime moviesMovies & TV2.20×
16Harry PotterMovies & TV2.06×
17Animated moviesMovies & TV2.04×
18PeacemakerMovies & TV2.00×
19FilmmakingBusiness & Career1.76×
20TikTokInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Comics audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.28×
Pet OwnershipJOY1.18×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Comics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Comics have in United States?

Comics has an estimated audience of 53,495,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Comics fans?

47.8% of Comics fans are female, 52.2% are male, with an average age of 34.7 years.

03

Which brands do Comics fans like most?

Comics fans show strongest brand affinity for Superman (2.46×), Anime and manga fandom (4.42×), and Anime convention (4.47×) over the country average.

04

Where do Comics fans live in United States?

Comics fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~6M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Comics fans also like?

Beyond Comics itself, the audience over-indexes on Anime and manga fandom (4.42×), Anime convention (4.47×), Manga (3.28×), and Harry Potter (2.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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