Comics Audience in United States

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Comics has an estimated audience of 53,495,151 people in United States. 47.8% are female, 52.2% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Superman, Anime and manga fandom, Anime convention, Manga, Harry Potter.

The average Comics fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Anime and manga fandom, Anime convention, with strongest over-indexing on Superman (2.46× the country average). Demographically, the Comics audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Comics fans

Demographic split for Comics audience in United States
MetricValue
Female47.8%
Male52.2%
Average age34.7
Estimated audience size53,495,151

Audience persona

The typical Comics fan in United States is balanced, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Comics in United States
RegionReachAffinity
California7,542,4011.28×
Texas6,024,9181.31×
Florida4,813,6741.33×
New York3,430,7891.15×
Illinois1,970,8461.11×
Georgia1,798,8281.09×
Pennsylvania1,753,7490.97×
North Carolina1,600,5820.99×
Ohio1,542,7750.94×
Virginia1,512,5181.16×
Washington1,432,7231.34×
Michigan1,426,8461.02×
New Jersey1,365,0841×
Arizona1,298,2751.19×
Indiana989,9551.01×
Maryland961,9081.05×
Massachusetts958,4970.91×
Tennessee935,5340.87×
Missouri905,0781.05×
Colorado860,1511.02×
Oregon798,9071.3×
Minnesota750,5350.98×
Wisconsin748,5770.93×
South Carolina716,5330.89×
Oklahoma681,6241.15×
Alabama637,3020.85×
Kentucky621,1320.93×
Louisiana620,0600.9×
Nevada601,3311.16×
Connecticut531,4470.99×
Kansas514,7851.22×
Utah451,9990.94×
Iowa386,3400.88×
Arkansas382,0520.87×
Mississippi330,2880.75×
New Mexico301,3201.12×
Nebraska289,0311.08×
Idaho233,7040.87×
Hawaii223,2510.97×
West Virginia206,7000.83×
Maine180,5710.94×
New Hampshire179,2070.85×
Washington, District of Columbia173,3921.08×
Rhode Island163,1850.96×
Montana158,2501.07×
Alaska115,3041.01×
Delaware104,5460.71×
South Dakota90,9730.74×
Vermont84,7880.9×
North Dakota83,5640.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Comics audience
BrandAffinityCategory
Superman2.46×Movies & TV
Anime and manga fandom4.42×Literature
Anime convention4.47×Literature
Manga3.28×Literature
Harry Potter2.06×Movies & TV
Pokémon (video game series)4×Games
Peacemaker2×Movies & TV
TikTok1.6×Internet & Social Media
Comic book2.56×Literature
KPop Demon Hunters2.29×Movies & TV
Animated movies2.04×Movies & TV
Anime & Cosplay4.54×Fashion & Accessoires
Anime movies2.2×Movies & TV
Japanese popular culture4.18×Travel & Leisure
Otaku3.43×Literature
Japanese art4.09×Arts & Culture
Pokémon2.72×Games
Filmmaking1.76×Business & Career
Shōnen manga4.23×Literature
Cosplay3.32×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Comics audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
Early Adopter MentalityPOWER1.23
ExtroversionTHRILL1.19
Social Media UsageJOY1.11
SustainabilityBALANCE1.09
Pet OwnershipJOY0.99

Worldwide distribution

Worldwide audience distribution share by country for Comics
CountryShare
United States20.1%
China9.6%
Japan9.0%

See Comics audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Comics have in United States?

Comics has an estimated audience of 53,495,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Comics fans?

47.8% of Comics fans are female, 52.2% are male, with an average age of 34.7 years.

Which brands do Comics fans like most?

Comics fans show strongest brand affinity for Superman (2.46×), Anime and manga fandom (4.42×), and Anime convention (4.47×) over the country average.

Where do Comics fans live in United States?

Comics fans in United States are most concentrated in California (reach 7,542,401), Texas (reach 6,024,918), and Florida (reach 4,813,674). These three regions account for the largest share of the active audience.

What other brands do Comics fans also like?

Beyond Comics itself, the audience over-indexes on Anime and manga fandom (4.42×), Anime convention (4.47×), Manga (3.28×), and Harry Potter (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.