Anime & Cosplay Audience in United States
Anime & Cosplay has an estimated audience of 11,836,582 people in United States. 43.8% are female, 56.2% are male, average age 28.8. Top brand affinities: Vocal harmony, Grinch, Historic site, Nuts (film), Mathcore.
Top brand affinities include Vocal harmony, Grinch, Historic site, with strongest over-indexing on Vocal harmony (15.69× the country average). Demographically, the Anime & Cosplay audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Anime & Cosplay fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 28.8 |
| Estimated audience size | 11,836,582 |
Audience persona
The typical Anime & Cosplay fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Vocal harmony.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 15.69× | Music & Radio |
| Grinch | 12.59× | Movies & TV |
| Historic site | 11.92× | Arts & Culture |
| Nuts (film) | 11.29× | Movies & TV |
| Mathcore | 14.3× | Music & Radio |
| Goop | 9.21× | Internet & Social Media |
| Dog breed | 1.82× | Pets & Animals |
| Combat sport | 2.24× | Sports |
| La Jolla | 12.69× | Travel & Leisure |
| edureka | 45.32× | Business & Career |
| Japanese domestic market | 5.57× | Politics & Society |
| Hipster | 10.95× | Politics & Society |
| No Escape (1994 film) | 12.86× | Movies & TV |
| Fairy godmother | 8.48× | Literature |
| Nebraska Cornhuskers football | 3.94× | Sports |
| TV Fanatic | 10.9× | Movies & TV |
| Governor of Michigan | 7.28× | Politics & Society |
| JDSU | 2.97× | Business & Career |
| Home staging | 4.99× | Home & Garden |
| UK garage | 4.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.67 |
| Early Adopter Mentality | POWER | 1.61 |
| Pet Ownership | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| China | 18.8% |
| Japan | 16.0% |
See Anime & Cosplay audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.