A data profile of the people who buy, follow and care about Anime & Cosplay in United States — modelled from more than twelve digital signal sources. Anime & Cosplay has an estimated audience of 11,836,582 people in United States.
Anime & Cosplay has an estimated audience of 11,836,582 people in United States. 43.8% are female, 56.2% are male, average age 28.8. Top brand affinities: Anime and manga fandom, Pokémon, Comics, Digital art, Manga.
Top brand affinities include Anime and manga fandom, Pokémon, Comics, with strongest over-indexing on Anime and manga fandom (16.67× the country average).
Demographically, the Anime & Cosplay audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Anime & Cosplay fan in United States is more male, around 28.8 years old, with strong Pet Ownership tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Anime & Cosplay profile in United States.
43.8% are female, 56.2% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 28.8 |
| Estimated audience size | 11,836,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 24% | |
| 30-39 | 14% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Anime & Cosplay audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.6% |
| China | 18.8% |
| Japan | 16.0% |
The strongest cross-interests of the Anime & Cosplay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime and manga fandom | Literature | 16.67× | ||
| 02 | International education | Business & Career | 16.67× | ||
| 03 | One-Punch Man | Literature | 16.20× | ||
| 04 | Pokémon | Games | 14.37× | ||
| 05 | Superhero fiction | Literature | 9.80× | ||
| 06 | Disneyland Paris | Travel & Leisure | 9.75× | ||
| 07 | Digital art | Arts & Culture | 7.49× | ||
| 08 | Graphic novel | Literature | 6.83× | ||
| 09 | Manga | Literature | 5.57× | ||
| 10 | Abstract art | Arts & Culture | 5.01× | ||
| 11 | Watercolor painting | Arts & Culture | 4.75× | ||
| 12 | Comics | Literature | 4.54× | ||
| 13 | Electric guitar | Music & Radio | 3.36× | ||
| 14 | Mobile game | Games | 3.31× | ||
| 15 | Bass guitar | Music & Radio | 3.28× | ||
| 16 | Fiction books | Literature | 2.93× | ||
| 17 | Superman | Movies & TV | 2.84× | ||
| 18 | Musical instrument | Music & Radio | 2.77× | ||
| 19 | Video games | Games | 2.25× | ||
| 20 | TikTok | Internet & Social Media | 1.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.66× | |
| Early Adopter Mentality | POWER | 1.54× | |
| Mindfulness | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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