Anime & Cosplay Audience in United States
Anime & Cosplay has an estimated audience of 11,836,582 people in United States. 43.8% are female, 56.2% are male, average age 28.8. Top brand affinities: Indeed.com, Anime and manga fandom, Google Maps, Enterprise Rent-A-Car, Pokémon.
Top brand affinities include Indeed.com, Anime and manga fandom, Google Maps, with strongest over-indexing on Indeed.com (9.75× the country average). Demographically, the Anime & Cosplay audience skews more male with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Fashion & Accessoires · Type: Topic
Demographics of Anime & Cosplay fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 28.8 |
| Estimated audience size | 11,836,582 |
Audience persona
The typical Anime & Cosplay fan in United States is more male, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 9.75× | Business & Career |
| Anime and manga fandom | 12.16× | Literature |
| Google Maps | 7.58× | Internet & Social Media |
| Enterprise Rent-A-Car | 9.55× | Cars & Mobility |
| Pokémon | 8.97× | Games |
| Apple Store | 11.79× | Shopping |
| Nina Dobrev | 21.53× | Movies & TV |
| Beetlejuice | 6.91× | Movies & TV |
| DuckDuckGo | 12.71× | Internet & Social Media |
| Elizabeth Olsen | 18.06× | Movies & TV |
| Novak Djokovic | 18.46× | Sports |
| StubHub | 12.37× | Travel & Leisure |
| Google News | 8.01× | News |
| Google Earth | 13.07× | Internet & Social Media |
| Depop | 15.89× | Fashion & Accessoires |
| Hatsune Miku | 28.38× | Literature |
| Angry Birds | 20.25× | Games |
| Bachelor of Business Administration | 45.32× | Business & Career |
| Jollibee | 12.75× | Food & Beverages |
| Colin Farrell | 20.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.67 |
| Early Adopter Mentality | POWER | 1.61 |
| Pet Ownership | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sustainability | BALANCE | 1.12 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| China | 18.8% |
| Japan | 16.0% |
See Anime & Cosplay audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Anime & Cosplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.