Rascasse Audience Intelligence

Graphic novel Audience in United States

A data profile of the people who buy, follow and care about Graphic novel in United States — modelled from more than twelve digital signal sources. Graphic novel has an estimated audience of 8,822,291 people in United States.

#24among Literary genre in United States#2544among Topic in United States#74in Literature

The average Graphic novel fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Peacemaker, Superman, Superman (TV series), with strongest over-indexing on Peacemaker (10.77× the country average).

Demographically, the Graphic novel audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graphic novel fan in United States is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Peacemaker.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graphic novel profile in United States.

Audience size
8.8M
in United States
Gender
54.1%♀
45.9% male
Age
37.4
average years
Country rank
#4047
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graphic novel fans

54.1% are female, 45.9% are male, average age 37.4.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Graphic novel audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.4
Estimated audience size8,822,291
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Graphic novel audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Graphic novel audience comes from United States.

Worldwide audience distribution share by country for Graphic novel
CountryShare
United States36.7%
Japan7.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graphic novel audience in United States is strongest.

Fig. 05

Top regions by affinity

Graphic novel fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.18×
02Minnesota~100K1.18×
03Oregon~100K1.17×
04Utah~90K1.16×
05Maine~40K1.13×
06California~1M1.11×
07Massachusetts~200K1.11×
08Maryland~200K1.10×
09Missouri~200K1.10×
10Connecticut~100K1.10×
11New York~500K1.09×
12Arkansas~80K1.09×
13Illinois~300K1.08×
14Rhode Island~30K1.08×
15Vermont~20K1.08×
16Oklahoma~100K1.07×
17North Dakota~20K1.07×
18Iowa~80K1.06×
19Alaska~20K1.06×
20Texas~800K1.05×
21Virginia~200K1.05×
22Hawaii~40K1.05×
23Indiana~200K1.04×
24Kansas~70K1.04×
25Washington, District of Columbia~30K1.04×
26Georgia~300K1.02×
27Idaho~40K1.02×
28Pennsylvania~300K1.01×
29Michigan~200K1.01×
30Nebraska~40K1.01×
31New Jersey~200K0.99×
32Wisconsin~100K0.99×
33Ohio~300K0.98×
34Kentucky~100K0.98×
35South Dakota~20K0.98×
36New Hampshire~30K0.97×
37North Carolina~300K0.95×
38Montana~20K0.95×
39South Carolina~100K0.93×
40Colorado~100K0.90×
41Delaware~20K0.89×
42New Mexico~40K0.88×
43West Virginia~40K0.88×
44Tennessee~200K0.86×
45Nevada~70K0.85×
46Arizona~100K0.83×
47Florida~500K0.81×
48Alabama~100K0.81×
49Louisiana~90K0.81×
50Mississippi~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Graphic novel, United States
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graphic novel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graphic novel audience
#·InterestCategoryAffinity×
01Vertigo (DC Comics)Literature17.61×
02WebtoonInternet & Social Media15.59×
03Green LanternMovies & TV14.76×
04BatmanMovies & TV13.68×
05Shōjo mangaLiterature13.41×
06Superman (TV series)Movies & TV12.70×
07Fantastic FourLiterature11.79×
08PeacemakerMovies & TV10.77×
09SupergirlMovies & TV10.27×
10DeviantArtInternet & Social Media8.78×
11Pokémon (video game series)Games8.71×
12WebcomicLiterature8.20×
13Anime conventionLiterature6.88×
14Anime and manga fandomLiterature6.55×
15Spirit HalloweenKids & Family6.46×
16BeetlejuiceMovies & TV6.08×
17CaseyMusic & Radio5.85×
18Stranger ThingsMovies & TV5.83×
19SupermanMovies & TV5.74×
20TikTokInternet & Social Media3.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graphic novel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graphic novel audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.95×
MindfulnessBALANCE1.93×
ExtroversionTHRILL1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graphic novel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Price SensitivityPREMIUM0.64×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graphic novel have in United States?

Graphic novel has an estimated audience of 8,822,291 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graphic novel fans?

54.1% of Graphic novel fans are female, 45.9% are male, with an average age of 37.4 years.

03

Which brands do Graphic novel fans like most?

Graphic novel fans show strongest brand affinity for Peacemaker (10.77×), Superman (5.74×), and Superman (TV series) (12.7×) over the country average.

04

Where do Graphic novel fans live in United States?

Graphic novel fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Graphic novel fans also like?

Beyond Graphic novel itself, the audience over-indexes on Superman (5.74×), Superman (TV series) (12.7×), DeviantArt (8.78×), and Supergirl (10.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Graphic novel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphic novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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