Graphic novel Audience in United States

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Graphic novel has an estimated audience of 8,822,291 people in United States. 54.1% are female, 45.9% are male, average age 37.4. Top regions: California, Texas, New York. Top brand affinities: Peacemaker, Superman, Superman (TV series), Fantastic Four, How to Train Your Dragon.

The average Graphic novel fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Peacemaker, Superman, Superman (TV series), with strongest over-indexing on Peacemaker (10.77× the country average). Demographically, the Graphic novel audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Graphic novel fans

Demographic split for Graphic novel audience in United States
MetricValue
Female54.1%
Male45.9%
Average age37.4
Estimated audience size8,822,291

Audience persona

The typical Graphic novel fan in United States is balanced, around 37.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Peacemaker.

Top regions in United States

Top regions ranked by reach for Graphic novel in United States
RegionReachAffinity
California1,100,7511.13×
Texas780,3371.03×
New York571,0001.16×
Florida550,5900.92×
Illinois319,5511.09×
Pennsylvania285,7440.96×
Georgia272,0801×
Ohio263,9310.97×
Michigan254,6741.1×
North Carolina242,9220.92×
Washington228,5641.29×
Virginia223,7301.04×
New Jersey216,8310.97×
Massachusetts204,7491.18×
Indiana173,5421.08×
Maryland173,4301.14×
Tennessee167,9830.95×
Missouri165,8501.17×
Minnesota153,1051.21×
Arizona149,9410.83×
Wisconsin136,7841.03×
Colorado127,7770.92×
Oregon125,2011.24×
South Carolina114,8220.87×
Oklahoma106,5501.09×
Kentucky102,5260.93×
Connecticut97,1871.1×
Louisiana95,4430.84×
Alabama92,0070.75×
Utah91,8801.16×
Iowa78,8931.09×
Arkansas71,3400.98×
Kansas70,3981.01×
Nevada69,9950.82×
Mississippi50,8040.7×
Idaho47,2681.07×
Nebraska43,1180.97×
New Mexico37,4640.85×
Maine37,1151.17×
West Virginia35,8530.87×
Hawaii35,8050.94×
New Hampshire34,1860.98×
Washington, District of Columbia32,4821.22×
Rhode Island29,9611.07×
Montana22,7550.93×
Delaware18,3160.75×
South Dakota18,0060.88×
Alaska17,5520.93×
Vermont16,2341.05×
North Dakota16,2130.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graphic novel audience
BrandAffinityCategory
Peacemaker10.77×Movies & TV
Superman5.74×Movies & TV
Superman (TV series)12.7×Movies & TV
Fantastic Four11.79×Literature
How to Train Your Dragon11.79×Literature
Beetlejuice6.08×Movies & TV
DeviantArt8.78×Internet & Social Media
TikTok3.73×Internet & Social Media
Supergirl10.27×Movies & TV
Pokémon (video game series)8.71×Games
Casey5.85×Music & Radio
Anime convention6.88×Literature
Stranger Things5.83×Movies & TV
Anime and manga fandom6.55×Literature
Green Lantern14.76×Movies & TV
Vertigo (DC Comics)17.61×Literature
Webtoon15.59×Internet & Social Media
Spirit Halloween6.46×Kids & Family
Harry Potter3.62×Movies & TV
Batman13.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graphic novel audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.73
ExtroversionTHRILL1.9
SustainabilityBALANCE1.61
Community OrientationOPEN1.55
Early Adopter MentalityPOWER1.53
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Graphic novel
CountryShare
United States36.7%
Japan7.1%
United Kingdom5.4%

See Graphic novel audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Graphic novel have in United States?

Graphic novel has an estimated audience of 8,822,291 people in United States, concentrated in California and Texas.

What is the gender split and age of Graphic novel fans?

54.1% of Graphic novel fans are female, 45.9% are male, with an average age of 37.4 years.

Which brands do Graphic novel fans like most?

Graphic novel fans show strongest brand affinity for Peacemaker (10.77×), Superman (5.74×), and Superman (TV series) (12.7×) over the country average.

Where do Graphic novel fans live in United States?

Graphic novel fans in United States are most concentrated in California (reach 1,100,751), Texas (reach 780,337), and New York (reach 571,000). These three regions account for the largest share of the active audience.

What other brands do Graphic novel fans also like?

Beyond Graphic novel itself, the audience over-indexes on Superman (5.74×), Superman (TV series) (12.7×), Fantastic Four (11.79×), and How to Train Your Dragon (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graphic novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.