Batman (1989 film) Audience in United States

Batman (1989 film) logo

Batman (1989 film) has an estimated audience of 5,348,271 people in United States. 33.2% are female, 66.8% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Sinaloa, Google Home, Urban Outfitters.

The average Batman (1989 film) fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Sinaloa, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Batman (1989 film) audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Batman (1989 film) fans

Demographic split for Batman (1989 film) audience in United States
MetricValue
Female33.2%
Male66.8%
Average age32.4
Estimated audience size5,348,271

Audience persona

The typical Batman (1989 film) fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Batman (1989 film) in United States
RegionReachAffinity
California723,6441.23×
Texas663,2501.44×
Florida394,9571.09×
New York312,9531.05×
Illinois197,8831.11×
Pennsylvania186,1061.03×
Georgia181,7791.1×
Arizona178,7451.64×
North Carolina175,0101.09×
Ohio166,3841.01×
Michigan139,0570.99×
New Jersey134,2770.99×
Virginia130,3961×
Alabama117,3751.57×
Tennessee116,2381.08×
Washington110,6991.03×
Indiana103,0001.05×
Massachusetts97,6890.93×
Maryland90,0630.98×
Missouri89,2741.04×
South Carolina80,1871×
Colorado79,4620.94×
Oklahoma73,0571.23×
Kentucky71,7181.07×
Louisiana71,2561.03×
Wisconsin65,9470.82×
Minnesota64,4680.84×
Utah61,9271.29×
Nevada60,5821.17×
Oregon59,1670.97×
Connecticut49,9620.93×
Arkansas47,6051.08×
Mississippi42,9060.97×
Kansas42,7471.01×
Iowa38,0250.86×
New Mexico33,7261.26×
Nebraska25,9580.97×
Idaho24,8690.93×
West Virginia23,9890.96×
Hawaii18,0930.79×
New Hampshire15,4560.73×
Rhode Island14,1160.83×
Maine13,3270.7×
Delaware12,3810.84×
Alaska12,0631.05×
Washington, District of Columbia11,4950.72×
Montana10,5290.71×
North Dakota9,4950.86×
South Dakota8,6790.7×
Wyoming5,8510.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batman (1989 film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Sinaloa6.91×Travel & Leisure
Google Home11.66×Technology & Electronics
Urban Outfitters3.15×Shopping
Emperor Entertainment Group20×Business & Career
Dog breed1.76×Pets & Animals
Grinch4.78×Movies & TV
Historic site4.8×Arts & Culture
The Journey (1959 film)20×Movies & TV
The Historian16.48×Literature
Vocal harmony4.55×Music & Radio
Winemaking4.17×Food & Beverages
Alaska1.56×Travel & Leisure
La Jolla8.15×Travel & Leisure
Goop4.68×Internet & Social Media
Jezebel (film)5.97×Movies & TV
Captain America (1990 film)3.86×Movies & TV
Eurail16.57×Cars & Mobility
Carnival of Souls14.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batman (1989 film) audience
TraitClusterScore
PatriotismCONSERVATISM2.38
LGBTQ+ IdentityOPEN1.96
Risk AppetiteTHRILL1.46
TraditionCONSERVATISM1.39
Community OrientationOPEN1.3
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Batman (1989 film)
CountryShare
United States26.1%
Brazil12.6%
Mexico5.3%

See Batman (1989 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Batman (1989 film) have in United States?

Batman (1989 film) has an estimated audience of 5,348,271 people in United States, concentrated in California and Texas.

What is the gender split and age of Batman (1989 film) fans?

33.2% of Batman (1989 film) fans are female, 66.8% are male, with an average age of 32.4 years.

Which brands do Batman (1989 film) fans like most?

Batman (1989 film) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Sinaloa (6.91×) over the country average.

Where do Batman (1989 film) fans live in United States?

Batman (1989 film) fans in United States are most concentrated in California (reach 723,644), Texas (reach 663,250), and Florida (reach 394,957). These three regions account for the largest share of the active audience.

What other brands do Batman (1989 film) fans also like?

Beyond Batman (1989 film) itself, the audience over-indexes on Mathcore (18.06×), Sinaloa (6.91×), Google Home (11.66×), and Urban Outfitters (3.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batman (1989 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.