Rascasse Audience Intelligence

Superhero fiction Audience in United States

A data profile of the people who buy, follow and care about Superhero fiction in United States — modelled from more than twelve digital signal sources. Superhero fiction has an estimated audience of 7,330,416 people in United States.

#29among Literary genre in United States#2930among Topic in United States#81in Literature

The average Superhero fiction fan in United States is 32.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Peacemaker, Fantastic Four, with strongest over-indexing on Superman (8.52× the country average).

Demographically, the Superhero fiction audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Superhero fiction fan in United States is balanced, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Superhero fiction profile in United States.

Audience size
7.3M
in United States
Gender
46.1%♀
53.9% male
Age
32.5
average years
Country rank
#4829
Topic in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Superhero fiction fans

46.1% are female, 53.9% are male, average age 32.5.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Superhero fiction audience in United States
MetricValue
Female46.1%
Male53.9%
Average age32.5
Estimated audience size7,330,416
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Superhero fiction audience in United States
Age bracketShare%
16-1933%
20-2927%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Superhero fiction audience comes from United States.

Worldwide audience distribution share by country for Superhero fiction
CountryShare
United States31.6%
China8.1%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Superhero fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Superhero fiction fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.37×
02Alaska~20K1.24×
03Hawaii~40K1.22×
04North Dakota~20K1.19×
05Vermont~20K1.17×
06Delaware~20K1.16×
07New Hampshire~30K1.15×
08South Dakota~20K1.14×
09Rhode Island~30K1.13×
10Montana~20K1.11×
11Nebraska~40K1.09×
12New Mexico~40K1.07×
13Maine~30K1.06×
14Mississippi~60K1.05×
15Arkansas~60K1.04×
16West Virginia~40K1.04×
17Idaho~40K1.03×
18Kansas~60K1.00×
19Kentucky~90K0.99×
20Washington, District of Columbia~20K0.99×
21Oregon~80K0.98×
22Iowa~60K0.98×
23Louisiana~90K0.97×
24Utah~60K0.97×
25Alabama~100K0.94×
26Connecticut~70K0.94×
27Nevada~70K0.94×
28Missouri~100K0.92×
29Wisconsin~100K0.92×
30South Carolina~100K0.91×
31Indiana~100K0.89×
32California~700K0.88×
33Tennessee~100K0.88×
34Maryland~100K0.88×
35Minnesota~90K0.88×
36Arizona~100K0.87×
37Massachusetts~100K0.87×
38Colorado~100K0.87×
39Washington~100K0.86×
40Virginia~200K0.85×
41Michigan~200K0.84×
42New Jersey~200K0.83×
43Ohio~200K0.82×
44Georgia~200K0.81×
45North Carolina~200K0.81×
46Pennsylvania~200K0.79×
47Illinois~200K0.79×
48Florida~400K0.71×
49New York~300K0.71×
50Texas~400K0.68×
Fig. 06

Affinity by region

Affinity by region — Superhero fiction, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Superhero fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Superhero fiction audience
#·InterestCategoryAffinity×
01Doctor StrangeLiterature15.68×
02Fantastic FourLiterature15.00×
03SupergirlMovies & TV12.47×
04Guardians of the Galaxy (film)Movies & TV11.34×
05My Hero AcademiaLiterature11.00×
06Superman (TV series)Movies & TV10.94×
07PeacemakerMovies & TV10.62×
08Anime & CosplayFashion & Accessoires9.80×
09Anime conventionLiterature8.89×
10Wonder WomanMovies & TV8.86×
11Pokémon (video game series)Games8.71×
12American comic bookLiterature8.55×
13SupermanMovies & TV8.52×
14Spider-ManMovies & TV8.38×
15Anime and manga fandomLiterature7.85×
16Jenna OrtegaMovies & TV7.49×
17Scooby-DooMovies & TV6.82×
18Stranger ThingsMovies & TV5.72×
19Harry PotterMovies & TV3.90×
20TikTokInternet & Social Media3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Superhero fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Superhero fiction audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.76×
Pet OwnershipJOY1.50×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Superhero fiction audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Quality AwarenessPREMIUM0.57×
Need for SecurityCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Superhero fiction have in United States?

Superhero fiction has an estimated audience of 7,330,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Superhero fiction fans?

46.1% of Superhero fiction fans are female, 53.9% are male, with an average age of 32.5 years.

03

Which brands do Superhero fiction fans like most?

Superhero fiction fans show strongest brand affinity for Superman (8.52×), Peacemaker (10.62×), and Fantastic Four (15×) over the country average.

04

Where do Superhero fiction fans live in United States?

Superhero fiction fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Superhero fiction fans also like?

Beyond Superhero fiction itself, the audience over-indexes on Peacemaker (10.62×), Fantastic Four (15×), Supergirl (12.47×), and Anime convention (8.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Superhero fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Superhero fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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