Superhero fiction Audience in United States

Superhero fiction logo

Superhero fiction has an estimated audience of 7,330,416 people in United States. 46.1% are female, 53.9% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Superman, Peacemaker, Fantastic Four, Superman (TV series), Supergirl.

The average Superhero fiction fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman, Peacemaker, Fantastic Four, with strongest over-indexing on Superman (8.52× the country average). Demographically, the Superhero fiction audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Superhero fiction fans

Demographic split for Superhero fiction audience in United States
MetricValue
Female46.1%
Male53.9%
Average age32.5
Estimated audience size7,330,416

Audience persona

The typical Superhero fiction fan in United States is balanced, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Superhero fiction in United States
RegionReachAffinity
California595,4000.74×
Texas341,2360.54×
Florida244,7210.49×
New York196,9980.48×
Oklahoma166,2522.04×
Illinois143,4090.59×
Ohio138,0410.61×
Virginia120,6020.68×
Pennsylvania117,4040.48×
Michigan114,5150.6×
North Carolina112,6150.51×
New Jersey106,6950.57×
Georgia100,2450.44×
Arizona98,7250.66×
Washington98,3250.67×
Missouri93,2320.79×
Kentucky90,5120.98×
Indiana90,0570.67×
Tennessee89,8860.61×
Oregon84,9501.01×
Wisconsin82,5810.75×
Maryland78,2590.62×
Alabama74,1330.72×
Louisiana72,4000.77×
South Carolina70,1190.64×
Arkansas61,4891.02×
Mississippi61,0721.01×
Massachusetts60,4350.42×
Colorado58,8310.51×
Iowa55,9990.93×
Minnesota55,9730.53×
Hawaii54,9881.75×
Utah50,1380.76×
Kansas49,6730.86×
Connecticut48,7400.66×
West Virginia47,0561.38×
New Hampshire46,5271.61×
Nevada45,7140.64×
Idaho44,0181.2×
Nebraska43,3911.18×
New Mexico40,4661.1×
Alaska40,2502.57×
Rhode Island38,5091.65×
Montana38,2771.88×
Maine36,0811.37×
South Dakota34,6332.04×
North Dakota33,7212.24×
Vermont31,5632.45×
Delaware31,1331.54×
Washington, District of Columbia22,6371.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superhero fiction audience
BrandAffinityCategory
Superman8.52×Movies & TV
Peacemaker10.62×Movies & TV
Fantastic Four15×Literature
Superman (TV series)10.94×Movies & TV
Supergirl12.47×Movies & TV
Anime convention8.89×Literature
Anime and manga fandom7.85×Literature
Scooby-Doo6.82×Movies & TV
Wonder Woman8.86×Movies & TV
TikTok3.63×Internet & Social Media
Pokémon (video game series)8.71×Games
Jenna Ortega7.49×Movies & TV
Harry Potter3.9×Movies & TV
Anime & Cosplay9.8×Fashion & Accessoires
Stranger Things5.72×Movies & TV
Spider-Man8.38×Movies & TV
My Hero Academia11×Literature
American comic book8.55×Literature
Doctor Strange15.68×Literature
Guardians of the Galaxy (film)11.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superhero fiction audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.95
ExtroversionTHRILL1.76
Early Adopter MentalityPOWER1.54
Pet OwnershipJOY1.37
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Superhero fiction
CountryShare
United States31.6%
China8.1%
United Kingdom5.1%

See Superhero fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Superhero fiction have in United States?

Superhero fiction has an estimated audience of 7,330,416 people in United States, concentrated in California and Texas.

What is the gender split and age of Superhero fiction fans?

46.1% of Superhero fiction fans are female, 53.9% are male, with an average age of 32.5 years.

Which brands do Superhero fiction fans like most?

Superhero fiction fans show strongest brand affinity for Superman (8.52×), Peacemaker (10.62×), and Fantastic Four (15×) over the country average.

Where do Superhero fiction fans live in United States?

Superhero fiction fans in United States are most concentrated in California (reach 595,400), Texas (reach 341,236), and Florida (reach 244,721). These three regions account for the largest share of the active audience.

What other brands do Superhero fiction fans also like?

Beyond Superhero fiction itself, the audience over-indexes on Peacemaker (10.62×), Fantastic Four (15×), Superman (TV series) (10.94×), and Supergirl (12.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superhero fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.