Guardians of the Galaxy (film) Audience in United States
Guardians of the Galaxy (film) has an estimated audience of 7,547,535 people in United States. 36.0% are female, 64.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Hang Seng Index, Product design, Dog breed.
The average Guardians of the Galaxy (film) fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Hang Seng Index, with strongest over-indexing on Vocal harmony (19.88× the country average). Demographically, the Guardians of the Galaxy (film) audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy
Demographics of Guardians of the Galaxy (film) fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 34.9 |
| Estimated audience size | 7,547,535 |
Audience persona
The typical Guardians of the Galaxy (film) fan in United States is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 932,243 | 1.12× |
| Texas | 718,626 | 1.11× |
| Florida | 616,982 | 1.21× |
| New York | 327,072 | 0.78× |
| Pennsylvania | 239,208 | 0.94× |
| Illinois | 238,826 | 0.95× |
| Ohio | 232,099 | 1× |
| Georgia | 224,346 | 0.96× |
| North Carolina | 221,986 | 0.98× |
| Arizona | 202,715 | 1.32× |
| Michigan | 202,490 | 1.03× |
| Washington | 167,038 | 1.1× |
| Virginia | 166,015 | 0.9× |
| Tennessee | 159,956 | 1.06× |
| New Jersey | 157,239 | 0.82× |
| Indiana | 149,640 | 1.09× |
| Missouri | 134,231 | 1.1× |
| Colorado | 128,418 | 1.08× |
| Massachusetts | 120,564 | 0.81× |
| Alabama | 115,560 | 1.1× |
| Wisconsin | 112,111 | 0.99× |
| South Carolina | 109,433 | 0.96× |
| Kentucky | 105,392 | 1.11× |
| Maryland | 105,285 | 0.81× |
| Oklahoma | 102,044 | 1.22× |
| Oregon | 100,785 | 1.16× |
| Minnesota | 100,166 | 0.93× |
| Louisiana | 94,998 | 0.98× |
| Utah | 87,706 | 1.3× |
| Nevada | 80,310 | 1.1× |
| Arkansas | 66,603 | 1.07× |
| Connecticut | 64,490 | 0.85× |
| Kansas | 63,825 | 1.07× |
| Iowa | 62,971 | 1.01× |
| Mississippi | 54,374 | 0.87× |
| Idaho | 47,451 | 1.25× |
| New Mexico | 42,353 | 1.12× |
| Nebraska | 38,540 | 1.02× |
| West Virginia | 33,181 | 0.94× |
| Hawaii | 31,428 | 0.97× |
| New Hampshire | 28,288 | 0.95× |
| Maine | 24,405 | 0.9× |
| Montana | 19,971 | 0.95× |
| Rhode Island | 18,768 | 0.78× |
| Alaska | 18,043 | 1.12× |
| South Dakota | 17,158 | 0.98× |
| Delaware | 16,139 | 0.78× |
| North Dakota | 15,636 | 1.01× |
| Washington, District of Columbia | 12,651 | 0.56× |
| Wyoming | 11,698 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 19.88× | Music & Radio |
| Grinch | 8.06× | Movies & TV |
| Hang Seng Index | 18.46× | Business & Career |
| Product design | 2.59× | Business & Career |
| Dog breed | 1.51× | Pets & Animals |
| Combat sport | 1.97× | Sports |
| Jezebel (film) | 8.1× | Movies & TV |
| Monogram | 4.47× | Home & Garden |
| Expatriates in the United Arab Emirates | 58.18× | Business & Career |
| Personalised Gifts | 4.17× | Home & Garden |
| Goop | 4.91× | Internet & Social Media |
| Google Photos | 2.26× | Technology & Electronics |
| Gloria | 7.6× | Music & Radio |
| Electrolyte | 3.88× | Health |
| Bank account | 2.03× | Business & Career |
| Voter registration | 3.83× | Politics & Society |
| Winemaking | 3.57× | Food & Beverages |
| Nia Jax | 7.55× | Sports |
| Israel | 1.61× | Travel & Leisure |
| Wok | 4.89× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Extroversion | THRILL | 1.43 |
| Individualism | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 5.9% |
| Germany | 5.8% |
See Guardians of the Galaxy (film) audiences in other countries
- Guardians of the Galaxy (film) — Germany
- Guardians of the Galaxy (film) — United Kingdom
- Guardians of the Galaxy (film) — France
- Guardians of the Galaxy (film) — Italy
- Guardians of the Galaxy (film) — Spain
- Guardians of the Galaxy (film) — Brazil
- Guardians of the Galaxy (film) — Japan
- Guardians of the Galaxy (film) — South Korea
- Guardians of the Galaxy (film) — India
More Science Fiction & Fantasy audiences in United States
- Wonder Woman (17,534,332)
- How to Train Your Dragon (film) (12,567,195)
- Jurassic World (11,381,709)
- Twilight (series) (7,871,680)
- Jurassic Park (film) (7,021,497)
Frequently asked questions
How many fans does Guardians of the Galaxy (film) have in United States?
Guardians of the Galaxy (film) has an estimated audience of 7,547,535 people in United States, concentrated in California and Texas.
What is the gender split and age of Guardians of the Galaxy (film) fans?
36.0% of Guardians of the Galaxy (film) fans are female, 64.0% are male, with an average age of 34.9 years.
Which brands do Guardians of the Galaxy (film) fans like most?
Guardians of the Galaxy (film) fans show strongest brand affinity for Vocal harmony (19.88×), Grinch (8.06×), and Hang Seng Index (18.46×) over the country average.
Where do Guardians of the Galaxy (film) fans live in United States?
Guardians of the Galaxy (film) fans in United States are most concentrated in California (reach 932,243), Texas (reach 718,626), and Florida (reach 616,982). These three regions account for the largest share of the active audience.
What other brands do Guardians of the Galaxy (film) fans also like?
Beyond Guardians of the Galaxy (film) itself, the audience over-indexes on Grinch (8.06×), Hang Seng Index (18.46×), Product design (2.59×), and Dog breed (1.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Guardians of the Galaxy (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.