Rascasse Audience Intelligence

Guardians of the Galaxy (film) Audience in United States

A data profile of the people who buy, follow and care about Guardians of the Galaxy (film) in United States — modelled from more than twelve digital signal sources. Guardians of the Galaxy (film) has an estimated audience of 7,631,816 people in United States.

#4among Science Fiction & Fantasy in United States#106among Movie / TV Show / Series in United States#387in Movies & TV

The average Guardians of the Galaxy (film) fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Doctor Strange, The Incredible Hulk (film), with strongest over-indexing on Superman (19.25× the country average).

Demographically, the Guardians of the Galaxy (film) audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guardians of the Galaxy (film) fan in United States is more male, around 34.9 years old, with strong Tradition tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guardians of the Galaxy (film) profile in United States.

Audience size
7.6M
in United States
Gender
36.0%♀
64.0% male
Age
34.9
average years
Country rank
#4652
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guardians of the Galaxy (film) viewers

36.0% are female, 64.0% are male, average age 34.9.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Guardians of the Galaxy (film) audience in United States
MetricValue
Female36.0%
Male64.0%
Average age34.9
Estimated audience size7,631,816
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Guardians of the Galaxy (film) audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

39.6%

of the worldwide Guardians of the Galaxy (film) audience comes from United States.

Worldwide audience distribution share by country for Guardians of the Galaxy (film)
CountryShare
United States39.6%
United Kingdom5.5%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guardians of the Galaxy (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Guardians of the Galaxy (film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.31×
02Utah~90K1.28×
03Idaho~50K1.28×
04Oklahoma~100K1.23×
05Alaska~20K1.19×
06Florida~600K1.17×
07New Mexico~40K1.17×
08Oregon~100K1.14×
09Missouri~100K1.10×
10Alabama~100K1.10×
11Kentucky~100K1.10×
12Nevada~80K1.10×
13Wyoming~10K1.10×
14California~900K1.09×
15Kansas~60K1.09×
16Washington~200K1.08×
17Arkansas~70K1.08×
18North Dakota~20K1.06×
19Texas~700K1.05×
20Indiana~100K1.05×
21Tennessee~200K1.04×
22Colorado~100K1.04×
23Nebraska~40K1.04×
24South Dakota~20K1.03×
25Montana~20K1.02×
26Michigan~200K1.01×
27Iowa~60K1.01×
28West Virginia~30K0.99×
29Ohio~200K0.98×
30Wisconsin~100K0.98×
31Louisiana~100K0.98×
32Hawaii~30K0.98×
33New Hampshire~30K0.97×
34South Carolina~100K0.95×
35North Carolina~200K0.93×
36Pennsylvania~200K0.92×
37Georgia~200K0.92×
38Minnesota~100K0.92×
39Mississippi~60K0.92×
40Maine~20K0.92×
41Illinois~200K0.89×
42Virginia~200K0.87×
43Connecticut~60K0.85×
44Maryland~100K0.81×
45Rhode Island~20K0.81×
46Delaware~20K0.81×
47New Jersey~200K0.79×
48Massachusetts~100K0.79×
49New York~300K0.73×
50Washington, District of Columbia~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Guardians of the Galaxy (film), United States
0.55×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guardians of the Galaxy (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guardians of the Galaxy (film) audience
#·InterestCategoryAffinity×
01The Incredible Hulk (film)Movies & TV95.55×
02Doctor StrangeLiterature92.39×
03Ant-Man (film)Movies & TV85.32×
04Sebastian StanMovies & TV81.86×
05Anthony MackieMovies & TV77.45×
06ThanosLiterature68.84×
07Batman BeginsMovies & TV66.96×
08Emily VanCampMovies & TV66.11×
09The Dark Knight RisesMovies & TV59.15×
10Cobie SmuldersMovies & TV51.28×
11Jeremy RennerMovies & TV43.14×
12Black Panther (comics)Literature40.85×
13Chris Evans (actor)Movies & TV36.61×
14Fantastic FourLiterature35.02×
15Thor (Marvel Comics)Literature32.27×
16Chris HemsworthMovies & TV30.77×
17Idris ElbaMovies & TV28.91×
18Christian BaleMovies & TV28.89×
19Pedro PascalMovies & TV19.31×
20SupermanMovies & TV19.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guardians of the Galaxy (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guardians of the Galaxy (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
SustainabilityBALANCE1.17×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guardians of the Galaxy (film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.50×
Quality AwarenessPREMIUM0.50×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guardians of the Galaxy (film) have in United States?

Guardians of the Galaxy (film) has an estimated audience of 7,631,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guardians of the Galaxy (film) viewers?

36.0% of Guardians of the Galaxy (film) fans are female, 64.0% are male, with an average age of 34.9 years.

03

Which brands do Guardians of the Galaxy (film) fans like most?

Guardians of the Galaxy (film) fans show strongest brand affinity for Superman (19.25×), Doctor Strange (92.39×), and The Incredible Hulk (film) (95.55×) over the country average.

04

Where do Guardians of the Galaxy (film) fans live in United States?

Guardians of the Galaxy (film) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Guardians of the Galaxy (film) fans also like?

Beyond Guardians of the Galaxy (film) itself, the audience over-indexes on Doctor Strange (92.39×), The Incredible Hulk (film) (95.55×), Thanos (68.84×), and Sebastian Stan (81.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guardians of the Galaxy (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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