Thor (Marvel Comics) Audience in United States
Thor (Marvel Comics) has an estimated audience of 6,612,410 people in United States. 44.1% are female, 55.9% are male, average age 30.3. Top regions: California, Texas, Florida.
The average Thor (Marvel Comics) fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Thor (Marvel Comics) audience skews more male with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Literature · Type: Fictional Character
Demographics of Thor (Marvel Comics) fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 30.3 |
| Estimated audience size | 6,612,410 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 805,588 | 1.11× |
| Texas | 691,933 | 1.22× |
| Florida | 504,936 | 1.13× |
| New York | 351,405 | 0.95× |
| Georgia | 222,041 | 1.09× |
| Illinois | 217,995 | 0.99× |
| North Carolina | 215,946 | 1.09× |
| Pennsylvania | 212,200 | 0.95× |
| Ohio | 207,714 | 1.02× |
| Michigan | 185,498 | 1.07× |
| New Jersey | 165,166 | 0.98× |
| Virginia | 158,329 | 0.98× |
| Arizona | 156,724 | 1.16× |
| Tennessee | 153,424 | 1.16× |
| Indiana | 133,627 | 1.11× |
| Washington | 132,837 | 1× |
| Missouri | 115,202 | 1.08× |
| Massachusetts | 113,228 | 0.87× |
| Maryland | 107,918 | 0.95× |
| Alabama | 107,051 | 1.16× |
| South Carolina | 101,718 | 1.02× |
| Colorado | 101,554 | 0.97× |
| Louisiana | 90,354 | 1.06× |
| Wisconsin | 90,283 | 0.91× |
| Kentucky | 89,958 | 1.09× |
| Minnesota | 87,563 | 0.92× |
| Oklahoma | 86,718 | 1.18× |
| Utah | 74,244 | 1.25× |
| Oregon | 74,242 | 0.98× |
| Nevada | 69,885 | 1.09× |
| Connecticut | 61,211 | 0.92× |
| Arkansas | 60,110 | 1.1× |
| Mississippi | 58,672 | 1.08× |
| Iowa | 54,760 | 1.01× |
| Kansas | 53,789 | 1.03× |
| Idaho | 36,239 | 1.09× |
| New Mexico | 33,868 | 1.02× |
| Nebraska | 32,378 | 0.98× |
| West Virginia | 30,346 | 0.99× |
| Hawaii | 26,175 | 0.92× |
| New Hampshire | 22,784 | 0.87× |
| Maine | 19,895 | 0.84× |
| Rhode Island | 17,769 | 0.84× |
| Montana | 16,714 | 0.91× |
| Delaware | 14,197 | 0.78× |
| Alaska | 14,165 | 1× |
| Washington, District of Columbia | 13,961 | 0.7× |
| South Dakota | 13,731 | 0.9× |
| North Dakota | 12,297 | 0.91× |
| Wyoming | 8,909 | 0.91× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Early Adopter Mentality | POWER | 1.41 |
| Extroversion | THRILL | 1.31 |
| Pet Ownership | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| Japan | 7.0% |
| Brazil | 5.8% |
See Thor (Marvel Comics) audiences in other countries
More Literature audiences in United States
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How to read this data
Audience size is the estimated number of people in United States who actively search for Thor (Marvel Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.