Rascasse Audience Intelligence

Thor (Marvel Comics) Audience in United States

A data profile of the people who buy, follow and care about Thor (Marvel Comics) in United States — modelled from more than twelve digital signal sources. Thor (Marvel Comics) has an estimated audience of 6,610,453 people in United States.

#7among Fictional Character in United States#87in Literature

The average Thor (Marvel Comics) fan in United States is 30.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thor (Marvel Comics) profile in United States.

Audience size
6.6M
in United States
Gender
44.1%♀
55.9% male
Age
30.3
average years
Country rank
#5273
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thor (Marvel Comics) fans

44.1% are female, 55.9% are male, average age 30.3.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Thor (Marvel Comics) audience in United States
MetricValue
Female44.1%
Male55.9%
Average age30.3
Estimated audience size6,610,453
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Thor (Marvel Comics) audience in United States
Age bracketShare%
16-1942%
20-2925%
30-3917%
40-4912%
50+5%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Thor (Marvel Comics) audience comes from United States.

Worldwide audience distribution share by country for Thor (Marvel Comics)
CountryShare
United States39.7%
Japan6.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thor (Marvel Comics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Thor (Marvel Comics) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.25×
02Alabama~100K1.17×
03Texas~700K1.16×
04Oklahoma~80K1.16×
05Arizona~200K1.14×
06Idaho~40K1.13×
07Tennessee~100K1.12×
08Arkansas~60K1.12×
09Kentucky~90K1.10×
10Mississippi~60K1.10×
11Alaska~20K1.09×
12Florida~500K1.08×
13Nevada~70K1.07×
14Georgia~200K1.06×
15Indiana~100K1.06×
16Louisiana~90K1.06×
17California~800K1.05×
18North Carolina~200K1.05×
19Missouri~100K1.05×
20Iowa~60K1.04×
21New Mexico~30K1.04×
22Michigan~200K1.03×
23South Carolina~100K1.02×
24Kansas~50K1.02×
25West Virginia~30K1.02×
26Nebraska~30K1.01×
27Ohio~200K1.00×
28North Dakota~10K0.99×
29Wyoming~10K0.99×
30South Dakota~10K0.97×
31Virginia~200K0.96×
32Washington~100K0.96×
33Oregon~70K0.96×
34Illinois~200K0.95×
35New Jersey~200K0.95×
36Maryland~100K0.94×
37Montana~20K0.94×
38Pennsylvania~200K0.93×
39Colorado~100K0.93×
40Connecticut~60K0.93×
41Wisconsin~90K0.92×
42Hawaii~30K0.92×
43Minnesota~90K0.91×
44New York~300K0.90×
45New Hampshire~20K0.90×
46Rhode Island~20K0.90×
47Maine~20K0.87×
48Delaware~20K0.85×
49Massachusetts~100K0.84×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Thor (Marvel Comics), United States
0.69×1.00×1.25×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thor (Marvel Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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