Rascasse Audience Intelligence

Thor (Marvel Comics) Audience in Germany

A data profile of the people who buy, follow and care about Thor (Marvel Comics) in Germany — modelled from more than twelve digital signal sources. Thor (Marvel Comics) has an estimated audience of 628,308 people in Germany.

#27among Fictional Character in Germany#167in Literature

The average Thor (Marvel Comics) fan in Germany is 28.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peacemaker, Superman, Iron Man (film), with strongest over-indexing on Peacemaker (24.78× the country average).

Demographically, the Thor (Marvel Comics) audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thor (Marvel Comics) fan in Germany is more male, around 28.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peacemaker.

Category: Literature · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thor (Marvel Comics) profile in Germany.

Audience size
628K
in Germany
Gender
40.9%♀
59.1% male
Age
28.8
average years
Country rank
#9728
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thor (Marvel Comics) fans

40.9% are female, 59.1% are male, average age 28.8.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Thor (Marvel Comics) audience in Germany
MetricValue
Female40.9%
Male59.1%
Average age28.8
Estimated audience size628,308
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Thor (Marvel Comics) audience in Germany
Age bracketShare%
16-1946%
20-2925%
30-3917%
40-499%
50+3%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Thor (Marvel Comics) audience comes from Germany.

Worldwide audience distribution share by country for Thor (Marvel Comics)
CountryShare
United States39.7%
Japan6.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thor (Marvel Comics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thor (Marvel Comics) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.10×
02Hamburg~20K1.09×
03Nordrhein-Westfalen~100K1.06×
04Thüringen~20K1.06×
05Rheinland-Pfalz~30K1.03×
06Bayern~100K1.02×
07Niedersachsen~60K1.02×
08Saarland~8K1.02×
09Baden-Württemberg~90K1.01×
10Schleswig-Holstein~20K1.00×
11Sachsen~30K0.99×
12Berlin~30K0.95×
13Sachsen-Anhalt~20K0.95×
14Mecklenburg-Vorpommern~10K0.93×
15Brandenburg~20K0.90×
16Bremen~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Thor (Marvel Comics), Germany
0.88×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thor (Marvel Comics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thor (Marvel Comics) audience
#·InterestCategoryAffinity×
01Hulk (comics)Literature48.69×
02Loki (comics)Literature45.30×
03Black Panther (comics)Literature42.33×
04Marvel: Future FightGames39.96×
05Iron Man (film)Movies & TV38.12×
06Spider-Man 2Movies & TV37.50×
07Spider-Man 3Movies & TV37.50×
08Agents of S.H.I.E.L.D.Movies & TV37.35×
09Doctor StrangeLiterature37.24×
10X-MenMovies & TV35.18×
11Daredevil (film)Movies & TV32.73×
12Marvel LegendsMovies & TV31.35×
13Spider-ManMovies & TV26.07×
14PeacemakerMovies & TV24.78×
15Black Panther (film)Movies & TV24.12×
16Guardians of the Galaxy (2008 team)Movies & TV23.85×
17SupergirlMovies & TV21.44×
18Jenna OrtegaMovies & TV14.25×
19SupermanMovies & TV14.02×
20Wonder WomanMovies & TV12.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thor (Marvel Comics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thor (Marvel Comics) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.42×
PatriotismCONSERVATISM1.34×
Social Media UsageJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thor (Marvel Comics) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
TravellingTHRILL0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thor (Marvel Comics) have in Germany?

Thor (Marvel Comics) has an estimated audience of 628,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thor (Marvel Comics) fans?

40.9% of Thor (Marvel Comics) fans are female, 59.1% are male, with an average age of 28.8 years.

03

Which brands do Thor (Marvel Comics) fans like most?

Thor (Marvel Comics) fans show strongest brand affinity for Peacemaker (24.78×), Superman (14.02×), and Iron Man (film) (38.12×) over the country average.

04

Where do Thor (Marvel Comics) fans live in Germany?

Thor (Marvel Comics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Thor (Marvel Comics) fans also like?

Beyond Thor (Marvel Comics) itself, the audience over-indexes on Superman (14.02×), Iron Man (film) (38.12×), Spider-Man (26.07×), and Hulk (comics) (48.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Thor (Marvel Comics) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thor (Marvel Comics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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