Rascasse Audience Intelligence

X-Men Audience in Germany

A data profile of the people who buy, follow and care about X-Men in Germany — modelled from more than twelve digital signal sources. X-Men has an estimated audience of 671,012 people in Germany.

The average X-Men fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jenna Ortega, Fantastic Four, Peacemaker, with strongest over-indexing on Jenna Ortega (17.64× the country average).

Demographically, the X-Men audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical X-Men fan in Germany is more male, around 31.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jenna Ortega.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-Men profile in Germany.

Audience size
671K
in Germany
Gender
37.6%
62.4% male
Age
31.1
average years
Country rank
#9171
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of X-Men viewers

37.6% are female, 62.4% are male, average age 31.1.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for X-Men audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age31.1
Estimated audience size671,012
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the X-Men audience in Germany
Age bracketShare%
16-1937%
20-2925%
30-3922%
40-4912%
50+4%
Fig. 04

Worldwide distribution

5.4%

of the worldwide X-Men audience comes from Germany.

Worldwide audience distribution share by country for X-Men
CountryShare
United States24.8%
Brazil9.0%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-Men audience in Germany is strongest.

Fig. 05

Top regions by affinity

X-Men fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.13×
02Nordrhein-Westfalen~200K1.12×
03Saarland~9K1.11×
04Berlin~30K1.05×
05Niedersachsen~70K1.02×
06Rheinland-Pfalz~30K1.01×
07Bremen~6K1.01×
08Baden-Württemberg~90K0.99×
09Schleswig-Holstein~20K0.98×
10Sachsen-Anhalt~20K0.98×
11Bayern~100K0.96×
12Thüringen~20K0.96×
13Sachsen~30K0.94×
14Brandenburg~20K0.93×
15Hamburg~10K0.93×
16Mecklenburg-Vorpommern~10K0.90×
Fig. 06

Affinity by region

Affinity by region — X-Men, Germany
0.90×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-Men audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-Men audience
#·InterestCategoryAffinity×
01Spider-Man 3Movies & TV52.64×
02Iron Man 3Movies & TV50.15×
03War of the Worlds (2005 film)Movies & TV49.46×
04Jessica JonesMovies & TV41.25×
05Agents of S.H.I.E.L.D.Movies & TV39.01×
06Thor: The Dark WorldMovies & TV35.37×
07Ant-Man (film)Movies & TV32.37×
08Spider-Man 2Movies & TV32.07×
09Elizabeth OlsenMovies & TV27.77×
10Emily VanCampMovies & TV27.22×
11Kenneth BranaghMovies & TV25.78×
12Fantastic FourLiterature23.90×
13Guardians of the Galaxy (2008 team)Movies & TV20.95×
14Idris ElbaMovies & TV20.75×
15Jenna OrtegaMovies & TV17.64×
16Tom HollandMovies & TV15.71×
17Pedro PascalMovies & TV15.68×
18PeacemakerMovies & TV9.96×
19WikiaInternet & Social Media8.58×
20TikTokInternet & Social Media3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-Men audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by X-Men audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.73×
PatriotismCONSERVATISM1.64×
ExtroversionTHRILL1.41×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by X-Men audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does X-Men have in Germany?

X-Men has an estimated audience of 671,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of X-Men viewers?

37.6% of X-Men fans are female, 62.4% are male, with an average age of 31.1 years.

03

Which brands do X-Men fans like most?

X-Men fans show strongest brand affinity for Jenna Ortega (17.64×), Fantastic Four (23.9×), and Peacemaker (9.96×) over the country average.

04

Where do X-Men fans live in Germany?

X-Men fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do X-Men fans also like?

Beyond X-Men itself, the audience over-indexes on Fantastic Four (23.9×), Peacemaker (9.96×), Pedro Pascal (15.68×), and Spider-Man 2 (32.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for X-Men. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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