Rascasse Audience Intelligence

Thor: The Dark World Audience in Germany

A data profile of the people who buy, follow and care about Thor: The Dark World in Germany — modelled from more than twelve digital signal sources. Thor: The Dark World has an estimated audience of 328,134 people in Germany.

The average Thor: The Dark World fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chris Hemsworth, X-Men, Thor (film), with strongest over-indexing on Chris Hemsworth (36.26× the country average).

Demographically, the Thor: The Dark World audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thor: The Dark World fan in Germany is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Chris Hemsworth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thor: The Dark World profile in Germany.

Audience size
328K
in Germany
Gender
41.1%
58.9% male
Age
34.2
average years
Country rank
#16263
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thor: The Dark World viewers

41.1% are female, 58.9% are male, average age 34.2.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Thor: The Dark World audience in Germany
MetricValue
Female41.1%
Male58.9%
Average age34.2
Estimated audience size328,134
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Thor: The Dark World audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3923%
40-4916%
50+9%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Thor: The Dark World audience comes from Germany.

Worldwide audience distribution share by country for Thor: The Dark World
CountryShare
United States34.0%
Brazil8.5%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thor: The Dark World audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thor: The Dark World fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.22×
02Thüringen~10K1.19×
03Brandenburg~10K1.17×
04Mecklenburg-Vorpommern~7K1.14×
05Sachsen~20K1.10×
06Schleswig-Holstein~10K1.04×
07Niedersachsen~30K1.03×
08Rheinland-Pfalz~20K1.03×
09Nordrhein-Westfalen~70K0.98×
10Saarland~4K0.97×
11Bayern~50K0.93×
12Bremen~3K0.90×
13Hessen~20K0.87×
14Baden-Württemberg~40K0.85×
15Berlin~10K0.85×
16Hamburg~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Thor: The Dark World, Germany
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thor: The Dark World audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thor: The Dark World audience
#·InterestCategoryAffinity×
01The Wolverine (film)Movies & TV44.28×
02Chris HemsworthMovies & TV36.26×
03X-MenMovies & TV35.37×
04captain americaMovies & TV34.71×
05Doctor StrangeLiterature30.62×
06Thor (film)Movies & TV30.60×
07Gal GadotFashion & Accessoires20.19×
08Samuel L. JacksonMovies & TV19.68×
09Guardians of the Galaxy (film)Movies & TV18.68×
10Christopher NolanMovies & TV18.31×
11Thor (Marvel Comics)Literature15.48×
12Henry CavillMovies & TV14.29×
13Emma StoneMovies & TV13.11×
14Chris PrattMovies & TV12.99×
15My Hero AcademiaLiterature11.91×
16Tom HardyMovies & TV10.99×
17Ryan ReynoldsMovies & TV10.48×
18SupermanMovies & TV4.76×
19BatmanMovies & TV3.79×
20Harry PotterMovies & TV2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thor: The Dark World audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Thor: The Dark World audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.27×
TraditionCONSERVATISM1.26×
PatriotismCONSERVATISM1.23×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Thor: The Dark World audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Design AffinityPREMIUM0.62×
Price SensitivityPREMIUM0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Thor: The Dark World have in Germany?

Thor: The Dark World has an estimated audience of 328,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thor: The Dark World viewers?

41.1% of Thor: The Dark World fans are female, 58.9% are male, with an average age of 34.2 years.

03

Which brands do Thor: The Dark World fans like most?

Thor: The Dark World fans show strongest brand affinity for Chris Hemsworth (36.26×), X-Men (35.37×), and Thor (film) (30.6×) over the country average.

04

Where do Thor: The Dark World fans live in Germany?

Thor: The Dark World fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Thor: The Dark World fans also like?

Beyond Thor: The Dark World itself, the audience over-indexes on X-Men (35.37×), Thor (film) (30.6×), Doctor Strange (30.62×), and Gal Gadot (20.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thor: The Dark World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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