Thor: The Dark World Audience in Germany
Thor: The Dark World has an estimated audience of 21,394 people in Germany. 41.1% are female, 58.9% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Figure painting (hobby), Progressive rock, Gil Ofarim, Personalised Gifts.
The average Thor: The Dark World fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Figure painting (hobby), Progressive rock, with strongest over-indexing on Dog breed (2.26× the country average). Demographically, the Thor: The Dark World audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Thor: The Dark World fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 34.2 |
| Estimated audience size | 21,394 |
Audience persona
The typical Thor: The Dark World fan in Germany is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,112 | 0.99× |
| Bayern | 50,605 | 0.96× |
| Baden-Württemberg | 38,382 | 0.86× |
| Niedersachsen | 31,773 | 1× |
| Hessen | 21,494 | 0.86× |
| Sachsen | 18,551 | 1.15× |
| Rheinland-Pfalz | 16,961 | 1.03× |
| Berlin | 12,441 | 0.85× |
| Brandenburg | 12,324 | 1.21× |
| Schleswig-Holstein | 12,288 | 1.04× |
| Sachsen-Anhalt | 10,546 | 1.24× |
| Thüringen | 10,496 | 1.26× |
| Mecklenburg-Vorpommern | 7,352 | 1.18× |
| Hamburg | 5,602 | 0.76× |
| Saarland | 3,618 | 0.9× |
| Bremen | 2,126 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.26× | Pets & Animals |
| Figure painting (hobby) | 6.01× | Arts & Culture |
| Progressive rock | 2.16× | Music & Radio |
| Gil Ofarim | 1.66× | Music & Radio |
| Personalised Gifts | 2.46× | Home & Garden |
| Stradivarius | 1.78× | Shopping |
| Staycation | 3.76× | Home & Garden |
| Israel | 1.93× | Travel & Leisure |
| Handmade Gifts | 1.93× | Kids & Family |
| Minestrone | 2.29× | Food & Beverages |
| Grinch | 2.13× | Movies & TV |
| KLIX (AM) | 2.08× | Music & Radio |
| Eindhoven | 1.55× | Travel & Leisure |
| Nielsen Corporation | 10× | Business & Career |
| Home Delivery | 1.85× | Food & Beverages |
| Stamp collecting | 3.43× | Home & Garden |
| San Gil | 2.72× | Travel & Leisure |
| N'Golo Kanté | 3.42× | Sports |
| Goon | 3.75× | Movies & TV |
| DEFCON (video game) | 4.2× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1.1 |
| Sustainability | BALANCE | 1.07 |
| Urban Lifestyle | OPEN | 1.07 |
| Travelling | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.9% |
| India | 15.8% |
| United Kingdom | 12.1% |
See Thor: The Dark World audiences in other countries
More Action audiences in Germany
- Harry Potter (28,862,674)
- Godzilla (6,364,894)
- Mission: Impossible (film series) (2,560,075)
- Oblivion (2013 film) (2,489,804)
- James Bond (2,073,433)
Frequently asked questions
How many fans does Thor: The Dark World have in Germany?
Thor: The Dark World has an estimated audience of 21,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thor: The Dark World fans?
41.1% of Thor: The Dark World fans are female, 58.9% are male, with an average age of 34.2 years.
Which brands do Thor: The Dark World fans like most?
Thor: The Dark World fans show strongest brand affinity for Dog breed (2.26×), Figure painting (hobby) (6.01×), and Progressive rock (2.16×) over the country average.
Where do Thor: The Dark World fans live in Germany?
Thor: The Dark World fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,112), Bayern (reach 50,605), and Baden-Württemberg (reach 38,382). These three regions account for the largest share of the active audience.
What other brands do Thor: The Dark World fans also like?
Beyond Thor: The Dark World itself, the audience over-indexes on Figure painting (hobby) (6.01×), Progressive rock (2.16×), Gil Ofarim (1.66×), and Personalised Gifts (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thor: The Dark World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.