A data profile of the people who buy, follow and care about Thor: The Dark World in Germany — modelled from more than twelve digital signal sources. Thor: The Dark World has an estimated audience of 328,134 people in Germany.
The average Thor: The Dark World fan in Germany is 34.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chris Hemsworth, X-Men, Thor (film), with strongest over-indexing on Chris Hemsworth (36.26× the country average).
Demographically, the Thor: The Dark World audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Thor: The Dark World fan in Germany is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Chris Hemsworth.
The key figures that characterise the Thor: The Dark World profile in Germany.
41.1% are female, 58.9% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 34.2 |
| Estimated audience size | 328,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Thor: The Dark World audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.0% |
| Brazil | 8.5% |
| France | 8.5% |
Where the Thor: The Dark World audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.22× | |
| 02 | Thüringen | ~10K | 1.19× | |
| 03 | Brandenburg | ~10K | 1.17× | |
| 04 | Mecklenburg-Vorpommern | ~7K | 1.14× | |
| 05 | Sachsen | ~20K | 1.10× | |
| 06 | Schleswig-Holstein | ~10K | 1.04× | |
| 07 | Niedersachsen | ~30K | 1.03× | |
| 08 | Rheinland-Pfalz | ~20K | 1.03× | |
| 09 | Nordrhein-Westfalen | ~70K | 0.98× | |
| 10 | Saarland | ~4K | 0.97× | |
| 11 | Bayern | ~50K | 0.93× | |
| 12 | Bremen | ~3K | 0.90× | |
| 13 | Hessen | ~20K | 0.87× | |
| 14 | Baden-Württemberg | ~40K | 0.85× | |
| 15 | Berlin | ~10K | 0.85× | |
| 16 | Hamburg | ~6K | 0.80× |
The strongest cross-interests of the Thor: The Dark World audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Wolverine (film) | Movies & TV | 44.28× | ||
| 02 | Chris Hemsworth | Movies & TV | 36.26× | ||
| 03 | X-Men | Movies & TV | 35.37× | ||
| 04 | captain america | Movies & TV | 34.71× | ||
| 05 | Doctor Strange | Literature | 30.62× | ||
| 06 | Thor (film) | Movies & TV | 30.60× | ||
| 07 | Gal Gadot | Fashion & Accessoires | 20.19× | ||
| 08 | Samuel L. Jackson | Movies & TV | 19.68× | ||
| 09 | Guardians of the Galaxy (film) | Movies & TV | 18.68× | ||
| 10 | Christopher Nolan | Movies & TV | 18.31× | ||
| 11 | Thor (Marvel Comics) | Literature | 15.48× | ||
| 12 | Henry Cavill | Movies & TV | 14.29× | ||
| 13 | Emma Stone | Movies & TV | 13.11× | ||
| 14 | Chris Pratt | Movies & TV | 12.99× | ||
| 15 | My Hero Academia | Literature | 11.91× | ||
| 16 | Tom Hardy | Movies & TV | 10.99× | ||
| 17 | Ryan Reynolds | Movies & TV | 10.48× | ||
| 18 | Superman | Movies & TV | 4.76× | ||
| 19 | Batman | Movies & TV | 3.79× | ||
| 20 | Harry Potter | Movies & TV | 2.42× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.27× | |
| Tradition | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.72× |
Thor: The Dark World has an estimated audience of 328,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.1% of Thor: The Dark World fans are female, 58.9% are male, with an average age of 34.2 years.
Thor: The Dark World fans show strongest brand affinity for Chris Hemsworth (36.26×), X-Men (35.37×), and Thor (film) (30.6×) over the country average.
Thor: The Dark World fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Thor: The Dark World itself, the audience over-indexes on X-Men (35.37×), Thor (film) (30.6×), Doctor Strange (30.62×), and Gal Gadot (20.19×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Thor: The Dark World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.