James Bond Audience in Germany
James Bond has an estimated audience of 2,073,433 people in Germany. 33.7% are female, 66.3% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Daniel Craig, Rami Malek, Tagesschau, MeUndies, Mission: Impossible (film series).
The average James Bond fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Daniel Craig, Rami Malek, Tagesschau, with strongest over-indexing on Daniel Craig (17.07× the country average). Demographically, the James Bond audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of James Bond fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 41.0 |
| Estimated audience size | 2,073,433 |
Audience persona
The typical James Bond fan in Germany is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Daniel Craig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 503,970 | 1.11× |
| Bayern | 396,096 | 1.19× |
| Baden-Württemberg | 328,490 | 1.16× |
| Niedersachsen | 213,186 | 1.06× |
| Hessen | 172,953 | 1.09× |
| Rheinland-Pfalz | 110,249 | 1.06× |
| Berlin | 102,076 | 1.1× |
| Sachsen | 97,082 | 0.95× |
| Schleswig-Holstein | 75,668 | 1.02× |
| Brandenburg | 58,158 | 0.9× |
| Hamburg | 49,101 | 1.05× |
| Thüringen | 47,441 | 0.9× |
| Sachsen-Anhalt | 43,805 | 0.82× |
| Mecklenburg-Vorpommern | 30,908 | 0.78× |
| Saarland | 24,291 | 0.95× |
| Bremen | 15,119 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daniel Craig | 17.07× | Movies & TV |
| Rami Malek | 22.94× | Movies & TV |
| Tagesschau | 2.58× | Movies & TV |
| MeUndies | 71.65× | Fashion & Accessoires |
| Mission: Impossible (film series) | 7.32× | Movies & TV |
| Goldfinger (film) | 20.6× | Movies & TV |
| Hell on Wheels (TV series) | 44.21× | Movies & TV |
| Timothy Dalton | 19.59× | Movies & TV |
| Casino Royale | 16.39× | Movies & TV |
| Bruce Willis | 4.27× | Movies & TV |
| The NeverEnding Story (film) | 11.78× | Movies & TV |
| Spectre (2015 film) | 22.8× | Movies & TV |
| James Bond 007 (1998 video game) | 18.52× | Games |
| Erin Brockovich (film) | 13.63× | Movies & TV |
| It (novel) | 9.68× | Literature |
| Sleepy Hollow (film) | 17.55× | Movies & TV |
| Clint Eastwood | 4.76× | Movies & TV |
| Online shopping | 1.5× | Shopping |
| Masha and the Bear | 10.99× | Movies & TV |
| Barbie | 2.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.63 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.19 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Germany | 9.2% |
| United Kingdom | 9.1% |
See James Bond audiences in other countries
More Action audiences in Germany
- Harry Potter (28,862,674)
- Godzilla (6,364,894)
- Mission: Impossible (film series) (2,560,075)
- Oblivion (2013 film) (2,489,804)
- Hercules (2014 film) (1,541,380)
Frequently asked questions
How many fans does James Bond have in Germany?
James Bond has an estimated audience of 2,073,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of James Bond fans?
33.7% of James Bond fans are female, 66.3% are male, with an average age of 41.0 years.
Which brands do James Bond fans like most?
James Bond fans show strongest brand affinity for Daniel Craig (17.07×), Rami Malek (22.94×), and Tagesschau (2.58×) over the country average.
Where do James Bond fans live in Germany?
James Bond fans in Germany are most concentrated in Nordrhein-Westfalen (reach 503,970), Bayern (reach 396,096), and Baden-Württemberg (reach 328,490). These three regions account for the largest share of the active audience.
What other brands do James Bond fans also like?
Beyond James Bond itself, the audience over-indexes on Rami Malek (22.94×), Tagesschau (2.58×), MeUndies (71.65×), and Mission: Impossible (film series) (7.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for James Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.