Rascasse Audience Intelligence

James Bond Audience in Germany

A data profile of the people who buy, follow and care about James Bond in Germany — modelled from more than twelve digital signal sources. James Bond has an estimated audience of 2,063,397 people in Germany.

#5among Action in Germany#82among Movie / TV Show / Series in Germany#269in Movies & TV

The average James Bond fan in Germany is 41.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daniel Craig, Rami Malek, MeUndies, with strongest over-indexing on Daniel Craig (17.07× the country average).

Demographically, the James Bond audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical James Bond fan in Germany is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Daniel Craig.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Bond profile in Germany.

Audience size
2.1M
in Germany
Gender
33.7%♀
66.3% male
Age
41.0
average years
Country rank
#3255
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Bond viewers

33.7% are female, 66.3% are male, average age 41.0.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for James Bond audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age41.0
Estimated audience size2,063,397
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the James Bond audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3923%
40-4928%
50+19%
Fig. 04

Worldwide distribution

8.8%

of the worldwide James Bond audience comes from Germany.

Worldwide audience distribution share by country for James Bond
CountryShare
United States16.3%
United Kingdom9.3%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Bond audience in Germany is strongest.

Fig. 05

Top regions by affinity

James Bond fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.16×
02Baden-Württemberg~300K1.12×
03Nordrhein-Westfalen~500K1.10×
04Berlin~100K1.07×
05Hessen~200K1.06×
06Niedersachsen~200K1.05×
07Hamburg~50K1.05×
08Rheinland-Pfalz~100K1.03×
09Schleswig-Holstein~80K1.02×
10Sachsen~100K0.97×
11Saarland~20K0.97×
12Brandenburg~60K0.92×
13Thüringen~50K0.91×
14Bremen~20K0.89×
15Mecklenburg-Vorpommern~30K0.85×
16Sachsen-Anhalt~50K0.84×
Fig. 06

Affinity by region

Affinity by region — James Bond, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Bond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Bond audience
#·InterestCategoryAffinity×
01MeUndiesFashion & Accessoires71.65×
02Hell on Wheels (TV series)Movies & TV44.21×
03Rami MalekMovies & TV22.94×
04Spectre (2015 film)Movies & TV22.80×
05Ian FlemingLiterature21.91×
06Goldfinger (film)Movies & TV20.60×
07Timothy DaltonMovies & TV19.59×
08James Bond 007 (1998 video game)Games18.52×
09Daniel CraigMovies & TV17.07×
10Blue Is the Warmest ColourMovies & TV16.96×
11Casino RoyaleMovies & TV16.39×
12Erin Brockovich (film)Movies & TV13.63×
13The NeverEnding Story (film)Movies & TV11.78×
14Masha and the BearMovies & TV10.99×
15It (novel)Literature9.68×
16Mission: Impossible (film series)Movies & TV7.32×
17Bruce WillisMovies & TV4.27×
18TagesschauMovies & TV2.58×
19BarbieMovies & TV2.20×
20Online shoppingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Bond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Bond audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.49×
PatriotismCONSERVATISM1.48×
IndulgenceJOY1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Bond audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.79×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Bond have in Germany?

James Bond has an estimated audience of 2,063,397 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of James Bond viewers?

33.7% of James Bond fans are female, 66.3% are male, with an average age of 41.0 years.

03

Which brands do James Bond fans like most?

James Bond fans show strongest brand affinity for Daniel Craig (17.07×), Rami Malek (22.94×), and MeUndies (71.65×) over the country average.

04

Where do James Bond fans live in Germany?

James Bond fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do James Bond fans also like?

Beyond James Bond itself, the audience over-indexes on Rami Malek (22.94×), MeUndies (71.65×), Tagesschau (2.58×), and Timothy Dalton (19.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in Germany

See James Bond audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for James Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →