James Bond Audience in United States

James Bond logo

James Bond has an estimated audience of 3,750,028 people in United States. 29.7% are female, 70.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Pierce Brosnan, Superman, Peacemaker, Friends, Sabrina Carpenter.

The average James Bond fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pierce Brosnan, Superman, Peacemaker, with strongest over-indexing on Pierce Brosnan (12.5× the country average). Demographically, the James Bond audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of James Bond fans

Demographic split for James Bond audience in United States
MetricValue
Female29.7%
Male70.3%
Average age43.7
Estimated audience size3,750,028

Audience persona

The typical James Bond fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Pierce Brosnan.

Top regions in United States

Top regions ranked by reach for James Bond in United States
RegionReachAffinity
California497,7121.21×
Texas351,4381.09×
Florida291,1681.15×
New York260,6451.24×
Illinois151,2241.21×
Georgia138,1191.2×
Pennsylvania129,8371.03×
Ohio115,2491×
North Carolina113,7841.01×
New Jersey106,6111.12×
Virginia103,3121.13×
Michigan96,1930.98×
Washington92,4721.23×
Massachusetts89,1081.21×
Tennessee78,8371.05×
Arizona76,3781×
Maryland68,4311.06×
Indiana68,2911×
Colorado62,3881.06×
Missouri60,2621×
South Carolina55,1470.98×
Minnesota54,5301.01×
Wisconsin52,4500.93×
Alabama46,4550.89×
Oregon45,4881.06×
Louisiana44,4510.92×
Kentucky44,3010.94×
Oklahoma41,0660.99×
Connecticut39,5971.05×
Utah39,0311.16×
Nevada36,6211.01×
Iowa27,6360.89×
Kansas27,5520.93×
Arkansas27,3750.89×
Mississippi25,6790.83×
Idaho18,8141×
Nebraska16,6500.89×
Hawaii16,0200.99×
New Mexico14,8160.79×
Washington, District of Columbia14,4771.28×
West Virginia14,2760.82×
New Hampshire14,1130.96×
Maine12,9780.97×
Rhode Island11,8811×
Montana9,6780.93×
Delaware8,4880.82×
Alaska6,9830.87×
South Dakota6,9430.8×
North Dakota6,3830.83×
Vermont6,0630.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Bond audience
BrandAffinityCategory
Pierce Brosnan12.5×Movies & TV
Superman2.46×Movies & TV
Peacemaker2.97×Movies & TV
Friends2.39×Movies & TV
Sabrina Carpenter4.27×Music & Radio
Food and drink1.5×Food & Beverages
Screenwriting6.45×Literature
Video on demand2.62×Movies & TV
Rock music1.87×Music & Radio
New York City1.93×Travel & Leisure
Harry Potter2.13×Movies & TV
Books1.93×Literature
Euphoria1.59×Movies & TV
Novel2.96×Literature
Timothy Dalton18.27×Movies & TV
Chuck Norris3.32×Movies & TV
Televisions1.51×Technology & Electronics
Animal1.67×Pets & Animals
Bruce Willis3.61×Movies & TV
True Detective3.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Bond audience
TraitClusterScore
PatriotismCONSERVATISM2.62
Luxury OrientationPREMIUM1.73
Early Adopter MentalityPOWER1.56
Risk AppetiteTHRILL1.49
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for James Bond
CountryShare
United States16.6%
Germany9.2%
United Kingdom9.1%

See James Bond audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does James Bond have in United States?

James Bond has an estimated audience of 3,750,028 people in United States, concentrated in California and Texas.

What is the gender split and age of James Bond fans?

29.7% of James Bond fans are female, 70.3% are male, with an average age of 43.7 years.

Which brands do James Bond fans like most?

James Bond fans show strongest brand affinity for Pierce Brosnan (12.5×), Superman (2.46×), and Peacemaker (2.97×) over the country average.

Where do James Bond fans live in United States?

James Bond fans in United States are most concentrated in California (reach 497,712), Texas (reach 351,438), and Florida (reach 291,168). These three regions account for the largest share of the active audience.

What other brands do James Bond fans also like?

Beyond James Bond itself, the audience over-indexes on Superman (2.46×), Peacemaker (2.97×), Friends (2.39×), and Sabrina Carpenter (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.