Rascasse Audience Intelligence

James Bond Audience in United States

A data profile of the people who buy, follow and care about James Bond in United States — modelled from more than twelve digital signal sources. James Bond has an estimated audience of 3,810,597 people in United States.

#11among Action in United States#310among Movie / TV Show / Series in United States#961in Movies & TV

The average James Bond fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pierce Brosnan, Superman, Peacemaker, with strongest over-indexing on Pierce Brosnan (12.5× the country average).

Demographically, the James Bond audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Bond fan in United States is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pierce Brosnan.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Bond profile in United States.

Audience size
3.8M
in United States
Gender
29.7%♀
70.3% male
Age
43.7
average years
Country rank
#8366
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Bond viewers

29.7% are female, 70.3% are male, average age 43.7.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for James Bond audience in United States
MetricValue
Female29.7%
Male70.3%
Average age43.7
Estimated audience size3,810,597
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the James Bond audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

16.3%

of the worldwide James Bond audience comes from United States.

Worldwide audience distribution share by country for James Bond
CountryShare
United States16.3%
United Kingdom9.3%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Bond audience in United States is strongest.

Fig. 05

Top regions by affinity

James Bond fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.22×
02Georgia~100K1.19×
03New York~200K1.17×
04Massachusetts~90K1.17×
05Washington~90K1.16×
06Utah~40K1.15×
07California~500K1.13×
08Illinois~100K1.13×
09Florida~300K1.10×
10New Jersey~100K1.10×
11Virginia~100K1.10×
12Maryland~70K1.07×
13Connecticut~40K1.06×
14Texas~300K1.05×
15Rhode Island~10K1.04×
16Tennessee~80K1.02×
17Oregon~40K1.02×
18Pennsylvania~100K1.01×
19North Carolina~100K1.01×
20Indiana~70K1.01×
21Arizona~80K1.00×
22Missouri~60K1.00×
23Colorado~60K1.00×
24South Carolina~60K1.00×
25Oklahoma~40K1.00×
26Hawaii~20K1.00×
27Maine~10K1.00×
28Alaska~8K1.00×
29Minnesota~50K0.98×
30Ohio~100K0.97×
31Michigan~100K0.97×
32Alabama~50K0.97×
33Nevada~40K0.97×
34Idaho~20K0.97×
35New Hampshire~10K0.97×
36Kentucky~50K0.96×
37Vermont~6K0.96×
38Wisconsin~50K0.95×
39Montana~10K0.94×
40Louisiana~40K0.93×
41Kansas~30K0.93×
42Arkansas~30K0.92×
43Delaware~9K0.91×
44Iowa~30K0.90×
45Nebraska~20K0.90×
46Mississippi~30K0.89×
47North Dakota~7K0.89×
48West Virginia~20K0.87×
49South Dakota~7K0.85×
50New Mexico~20K0.82×
Fig. 06

Affinity by region

Affinity by region — James Bond, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Bond audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Bond audience
#·InterestCategoryAffinity×
01Timothy DaltonMovies & TV18.27×
02James Bond 007 (1998 video game)Games17.28×
03Pierce BrosnanMovies & TV12.50×
04ScreenwritingLiterature6.45×
05Sabrina CarpenterMusic & Radio4.27×
06Bruce WillisMovies & TV3.61×
07Chuck NorrisMovies & TV3.32×
08PeacemakerMovies & TV2.97×
09NovelLiterature2.96×
10Video on demandMovies & TV2.62×
11SupermanMovies & TV2.46×
12Mobile gameGames2.19×
13Harry PotterMovies & TV2.13×
14Lindsey GrahamPolitics & Society1.94×
15New York CityTravel & Leisure1.93×
16BooksLiterature1.93×
17Rock musicMusic & Radio1.87×
18AnimalPets & Animals1.67×
19TelevisionsTechnology & Electronics1.51×
20Food and drinkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Bond audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Bond audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.67×
Early Adopter MentalityPOWER1.67×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Bond audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Need for SecurityCONSERVATISM0.88×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Bond have in United States?

James Bond has an estimated audience of 3,810,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of James Bond viewers?

29.7% of James Bond fans are female, 70.3% are male, with an average age of 43.7 years.

03

Which brands do James Bond fans like most?

James Bond fans show strongest brand affinity for Pierce Brosnan (12.5×), Superman (2.46×), and Peacemaker (2.97×) over the country average.

04

Where do James Bond fans live in United States?

James Bond fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do James Bond fans also like?

Beyond James Bond itself, the audience over-indexes on Superman (2.46×), Peacemaker (2.97×), Food and drink (1.5×), and Screenwriting (6.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for James Bond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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