Thor (film) Audience in Germany

Thor (film) logo

Thor (film) has an estimated audience of 700,105 people in Germany. 49.8% are female, 50.2% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Guardians of the Galaxy (film), Superman, Harry Potter, Hayley Atwell, Euphoria.

The average Thor (film) fan in Germany is 30.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Guardians of the Galaxy (film), Superman, Harry Potter, with strongest over-indexing on Guardians of the Galaxy (film) (29.9× the country average). Demographically, the Thor (film) audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Thor (film) fans

Demographic split for Thor (film) audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age30.6
Estimated audience size700,105

Audience persona

The typical Thor (film) fan in Germany is balanced, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Guardians of the Galaxy (film).

Top regions in Germany

Top regions ranked by reach for Thor (film) in Germany
RegionReachAffinity
Nordrhein-Westfalen162,4901.06×
Bayern100,2200.89×
Baden-Württemberg90,2440.94×
Niedersachsen76,4061.12×
Hessen48,2880.91×
Sachsen37,6221.1×
Rheinland-Pfalz33,9890.97×
Berlin27,9870.89×
Schleswig-Holstein27,3981.09×
Brandenburg24,8571.14×
Sachsen-Anhalt20,9851.16×
Thüringen19,5451.1×
Hamburg14,1320.89×
Mecklenburg-Vorpommern14,0151.05×
Saarland7,5370.88×
Bremen4,8560.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thor (film) audience
BrandAffinityCategory
Guardians of the Galaxy (film)29.9×Movies & TV
Superman9.56×Movies & TV
Harry Potter5.04×Movies & TV
Hayley Atwell33.75×Movies & TV
Euphoria5.98×Movies & TV
Guardians of the Galaxy (2008 team)30.06×Movies & TV
Chris Hemsworth20.88×Movies & TV
Spider-Man 231.27×Movies & TV
Ant-Man (film)30.3×Movies & TV
Stranger Things7.2×Movies & TV
Doctor Strange26.6×Literature
Idris Elba26.86×Movies & TV
Natalie Portman14.71×Movies & TV
Jeremy Renner22.51×Movies & TV
Jenna Ortega8.47×Movies & TV
Stellan Skarsgård24.91×Movies & TV
Tom Hiddleston25.7×Movies & TV
Thanos30.08×Literature
Fantastic Four16.17×Literature
Beetlejuice9.05×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thor (film) audience
TraitClusterScore
SustainabilityBALANCE1.36
DIY MentalityTHRILL1.3
Urban LifestyleOPEN1.27
LGBTQ+ IdentityOPEN1.17
Social Media UsageJOY1.08
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Thor (film)
CountryShare
Germany13.1%
France10.0%
Philippines5.6%

See Thor (film) audiences in other countries

More Action audiences in Germany

Frequently asked questions

How many fans does Thor (film) have in Germany?

Thor (film) has an estimated audience of 700,105 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Thor (film) fans?

49.8% of Thor (film) fans are female, 50.2% are male, with an average age of 30.6 years.

Which brands do Thor (film) fans like most?

Thor (film) fans show strongest brand affinity for Guardians of the Galaxy (film) (29.9×), Superman (9.56×), and Harry Potter (5.04×) over the country average.

Where do Thor (film) fans live in Germany?

Thor (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,490), Bayern (reach 100,220), and Baden-Württemberg (reach 90,244). These three regions account for the largest share of the active audience.

What other brands do Thor (film) fans also like?

Beyond Thor (film) itself, the audience over-indexes on Superman (9.56×), Harry Potter (5.04×), Hayley Atwell (33.75×), and Euphoria (5.98×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thor (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.