Rascasse Audience Intelligence

Thor (film) Audience in United States

A data profile of the people who buy, follow and care about Thor (film) in United States — modelled from more than twelve digital signal sources. Thor (film) has an estimated audience of 296,150 people in United States.

#137among Action in United States#4367among Movie / TV Show / Series in United States#8788in Movies & TV

The average Thor (film) fan in United States is 30.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Jenna Ortega, Doctor Strange, with strongest over-indexing on Superman (14.19× the country average).

Demographically, the Thor (film) audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thor (film) fan in United States is balanced, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thor (film) profile in United States.

Audience size
296K
in United States
Gender
46.4%♀
53.6% male
Age
30.6
average years
Country rank
#48695
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thor (film) viewers

46.4% are female, 53.6% are male, average age 30.6.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Thor (film) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age30.6
Estimated audience size296,150
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Thor (film) audience in United States
Age bracketShare%
16-1943%
20-2923%
30-3916%
40-4912%
50+6%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Thor (film) audience comes from United States.

Worldwide audience distribution share by country for Thor (film)
CountryShare
Germany12.5%
France9.6%
Philippines5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thor (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Thor (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.19×
02North Dakota<1K1.19×
03Vermont<1K1.17×
04Montana<1K1.09×
05South Dakota<1K1.09×
06Maine~1K1.08×
07Rhode Island~1K1.08×
08South Carolina~5K1.07×
09West Virginia~1K1.06×
10Washington, District of Columbia<1K1.06×
11Delaware<1K1.06×
12New Mexico~2K1.05×
13Hawaii~1K1.05×
14Idaho~2K1.03×
15Nebraska~2K1.03×
16Mississippi~2K1.02×
17New Hampshire~1K1.02×
18Arkansas~2K1.00×
19Iowa~2K0.99×
20Kansas~2K0.99×
21Oklahoma~3K0.98×
22Utah~3K0.98×
23Louisiana~4K0.97×
24Kentucky~4K0.97×
25Connecticut~3K0.97×
26Nevada~3K0.97×
27Alabama~4K0.96×
28Oregon~3K0.96×
29Tennessee~6K0.94×
30Indiana~5K0.94×
31Missouri~5K0.94×
32Wisconsin~4K0.94×
33Minnesota~4K0.94×
34Arizona~6K0.93×
35Maryland~5K0.93×
36Colorado~4K0.93×
37Washington~5K0.92×
38Massachusetts~5K0.92×
39Michigan~7K0.91×
40New Jersey~7K0.91×
41Virginia~7K0.91×
42Georgia~8K0.90×
43Ohio~8K0.90×
44North Carolina~8K0.90×
45Pennsylvania~9K0.89×
46Illinois~9K0.88×
47New York~10K0.84×
48Florida~20K0.82×
49Texas~20K0.78×
50California~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Thor (film), United States
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thor (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thor (film) audience
#·InterestCategoryAffinity×
01Captain America: Civil WarMovies & TV74.32×
02Hayley AtwellMovies & TV69.99×
03Avengers: Age of UltronMovies & TV68.11×
04Doctor StrangeLiterature66.94×
05Anthony MackieMovies & TV65.94×
06Iron Man 3Movies & TV65.51×
07Thor: The Dark WorldMovies & TV64.55×
08Captain America: The Winter SoldierMovies & TV59.14×
09The Incredible Hulk (film)Movies & TV48.57×
10Spider-Man 2Movies & TV48.40×
11ThanosLiterature45.67×
12Sebastian StanMovies & TV44.02×
13Stellan SkarsgårdMovies & TV36.73×
14Jenna OrtegaMovies & TV33.00×
15Guardians of the Galaxy (film)Movies & TV31.53×
16Thor (Marvel Comics)Literature25.36×
17HarmonicaMusic & Radio18.57×
18Tabletop role-playing gameGames18.50×
19Pokémon (video game series)Games17.69×
20SupermanMovies & TV14.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thor (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thor (film) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.41×
Community OrientationOPEN1.38×
PatriotismCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thor (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Family OrientationCONSERVATISM0.49×
Quality AwarenessPREMIUM0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thor (film) have in United States?

Thor (film) has an estimated audience of 296,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thor (film) viewers?

46.4% of Thor (film) fans are female, 53.6% are male, with an average age of 30.6 years.

03

Which brands do Thor (film) fans like most?

Thor (film) fans show strongest brand affinity for Superman (14.19×), Jenna Ortega (33×), and Doctor Strange (66.94×) over the country average.

04

Where do Thor (film) fans live in United States?

Thor (film) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thor (film) fans also like?

Beyond Thor (film) itself, the audience over-indexes on Jenna Ortega (33×), Doctor Strange (66.94×), Hayley Atwell (69.99×), and Captain America: The Winter Soldier (59.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thor (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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