Thor (film) Audience in United States

Thor (film) logo

Thor (film) has an estimated audience of 296,150 people in United States. 46.4% are female, 53.6% are male, average age 30.6. Top regions: California, Texas, New York. Top brand affinities: Superman, Jenna Ortega, Doctor Strange, Hayley Atwell, Captain America: The Winter Soldier.

The average Thor (film) fan in United States is 30.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Jenna Ortega, Doctor Strange, with strongest over-indexing on Superman (14.19× the country average). Demographically, the Thor (film) audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Thor (film) fans

Demographic split for Thor (film) audience in United States
MetricValue
Female46.4%
Male53.6%
Average age30.6
Estimated audience size296,150

Audience persona

The typical Thor (film) fan in United States is balanced, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Thor (film) in United States
RegionReachAffinity
California22,5430.69×
Texas12,3800.49×
New York11,6720.71×
Florida10,3440.52×
Illinois5,7530.58×
Pennsylvania4,7320.47×
New Jersey4,6770.62×
Georgia4,2280.46×
Ohio4,0610.45×
North Carolina3,5220.4×
South Carolina3,2730.73×
Mississippi3,1361.29×
Tennessee3,0910.52×
Virginia3,0290.42×
Washington2,8400.48×
Louisiana2,7880.73×
Massachusetts2,7480.47×
Oklahoma2,7250.83×
Kentucky2,6810.72×
Arizona2,6400.44×
Alabama2,5960.63×
Arkansas2,5541.05×
Maryland2,5120.49×
Missouri2,5100.53×
Indiana2,3920.44×
Kansas2,3911.02×
Michigan2,3890.31×
Iowa2,2700.93×
Wisconsin2,1930.49×
Alaska2,1533.4×
Minnesota2,1230.5×
Hawaii2,0941.64×
Connecticut2,0860.7×
New Mexico2,0781.4×
Nevada2,0710.72×
Rhode Island2,0602.19×
Colorado2,0450.44×
Oregon2,0450.6×
Utah2,0330.77×
Idaho1,9921.34×
Nebraska1,9151.29×
Maine1,8871.78×
South Dakota1,8532.71×
Vermont1,6883.25×
North Dakota1,6232.67×
West Virginia1,5101.1×
New Hampshire1,4221.22×
Washington, District of Columbia1,3321.5×
Montana1,3141.6×
Delaware1,2301.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thor (film) audience
BrandAffinityCategory
Superman14.19×Movies & TV
Jenna Ortega33×Movies & TV
Doctor Strange66.94×Literature
Hayley Atwell69.99×Movies & TV
Captain America: The Winter Soldier59.14×Movies & TV
Anthony Mackie65.94×Movies & TV
Thanos45.67×Literature
Captain America: Civil War74.32×Movies & TV
Guardians of the Galaxy (film)31.53×Movies & TV
Sebastian Stan44.02×Movies & TV
Avengers: Age of Ultron68.11×Movies & TV
Pokémon (video game series)17.69×Games
The Incredible Hulk (film)48.57×Movies & TV
Iron Man 365.51×Movies & TV
Stellan Skarsgård36.73×Movies & TV
Sabrina Carpenter13.78×Music & Radio
Thor (Marvel Comics)25.36×Literature
Tabletop role-playing game18.5×Games
Harmonica18.57×Music & Radio
Spider-Man 248.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thor (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Early Adopter MentalityPOWER1.44
ExtroversionTHRILL1.43
PatriotismCONSERVATISM1.28
Pet OwnershipJOY1.26
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Thor (film)
CountryShare
Germany13.1%
France10.0%
Philippines5.6%

See Thor (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Thor (film) have in United States?

Thor (film) has an estimated audience of 296,150 people in United States, concentrated in California and Texas.

What is the gender split and age of Thor (film) fans?

46.4% of Thor (film) fans are female, 53.6% are male, with an average age of 30.6 years.

Which brands do Thor (film) fans like most?

Thor (film) fans show strongest brand affinity for Superman (14.19×), Jenna Ortega (33×), and Doctor Strange (66.94×) over the country average.

Where do Thor (film) fans live in United States?

Thor (film) fans in United States are most concentrated in California (reach 22,543), Texas (reach 12,380), and New York (reach 11,672). These three regions account for the largest share of the active audience.

What other brands do Thor (film) fans also like?

Beyond Thor (film) itself, the audience over-indexes on Jenna Ortega (33×), Doctor Strange (66.94×), Hayley Atwell (69.99×), and Captain America: The Winter Soldier (59.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thor (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.