Iron Man 3 Audience in United States

Iron Man 3 logo

Iron Man 3 has an estimated audience of 1,210,560 people in United States. 37.9% are female, 62.1% are male, average age 27.0. Top regions: California, Texas, Florida. Top brand affinities: Product design, Jezebel (film), Expatriates in the United Arab Emirates, Voter registration, Electrolyte.

The average Iron Man 3 fan in United States is 27.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Jezebel (film), Expatriates in the United Arab Emirates, with strongest over-indexing on Product design (3.87× the country average). Demographically, the Iron Man 3 audience skews more male with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Iron Man 3 fans

Demographic split for Iron Man 3 audience in United States
MetricValue
Female37.9%
Male62.1%
Average age27.0
Estimated audience size1,210,560

Audience persona

The typical Iron Man 3 fan in United States is more male, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Iron Man 3 in United States
RegionReachAffinity
California156,7831.18×
Texas124,2091.19×
Florida81,6291×
New York62,7290.93×
Illinois42,8001.06×
Pennsylvania40,6671×
Georgia38,8931.04×
Ohio38,7181.04×
North Carolina37,8701.04×
Michigan32,4521.03×
Virginia29,7191.01×
New Jersey29,5990.96×
Washington27,1031.12×
Arizona26,7361.08×
Tennessee25,2111.04×
Indiana24,7491.12×
Missouri20,9431.07×
Massachusetts20,7510.87×
Colorado19,8201.04×
Maryland18,7710.9×
Wisconsin17,5170.96×
South Carolina17,3120.95×
Kentucky16,1351.06×
Minnesota15,9460.92×
Alabama15,3310.91×
Oregon14,8511.07×
Utah14,5781.34×
Oklahoma14,5611.08×
Louisiana14,3410.92×
Nevada11,6721×
Kansas11,0861.16×
Arkansas10,7891.08×
Connecticut10,7170.88×
Iowa10,3421.04×
Mississippi8,5370.86×
Idaho7,4091.22×
New Mexico6,4601.06×
Nebraska6,3261.04×
West Virginia5,4350.96×
Hawaii4,8640.93×
New Hampshire4,4140.93×
Maine3,8670.89×
Montana3,5071.04×
Rhode Island3,1970.83×
Delaware2,8260.85×
South Dakota2,7470.98×
Washington, District of Columbia2,4950.69×
Alaska2,4400.94×
North Dakota2,4130.97×
Wyoming1,7460.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iron Man 3 audience
BrandAffinityCategory
Product design3.87×Business & Career
Jezebel (film)10.98×Movies & TV
Expatriates in the United Arab Emirates81.82×Business & Career
Voter registration5.58×Politics & Society
Electrolyte5.38×Health
Pro-Ject4.62×Music & Radio
Monogram4.21×Home & Garden
UK garage5.54×Music & Radio
Isometric exercise8.41×Sports
Urban Outfitters1.68×Shopping
Bridget Jones: The Edge of Reason18.46×Movies & TV
Personalised Gifts3.13×Home & Garden
Emilio Estefan10.37×Music & Radio
Google Photos1.72×Technology & Electronics
Vocal harmony3.06×Music & Radio
Home staging3.44×Home & Garden
JDSU1.93×Business & Career
Ironmongery6.13×Home & Garden
Stamp collecting2.8×Home & Garden
Zach Ertz4.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iron Man 3 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.21
Early Adopter MentalityPOWER1.65
Pet OwnershipJOY1.61
PatriotismCONSERVATISM1.27
Social Media UsageJOY1.24
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Iron Man 3
CountryShare
United States28.1%
India13.3%
Germany4.0%

See Iron Man 3 audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Iron Man 3 have in United States?

Iron Man 3 has an estimated audience of 1,210,560 people in United States, concentrated in California and Texas.

What is the gender split and age of Iron Man 3 fans?

37.9% of Iron Man 3 fans are female, 62.1% are male, with an average age of 27.0 years.

Which brands do Iron Man 3 fans like most?

Iron Man 3 fans show strongest brand affinity for Product design (3.87×), Jezebel (film) (10.98×), and Expatriates in the United Arab Emirates (81.82×) over the country average.

Where do Iron Man 3 fans live in United States?

Iron Man 3 fans in United States are most concentrated in California (reach 156,783), Texas (reach 124,209), and Florida (reach 81,629). These three regions account for the largest share of the active audience.

What other brands do Iron Man 3 fans also like?

Beyond Iron Man 3 itself, the audience over-indexes on Jezebel (film) (10.98×), Expatriates in the United Arab Emirates (81.82×), Voter registration (5.58×), and Electrolyte (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Man 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.