Rascasse Audience Intelligence

Iron Man 3 Audience in United States

A data profile of the people who buy, follow and care about Iron Man 3 in United States — modelled from more than twelve digital signal sources. Iron Man 3 has an estimated audience of 1,194,252 people in United States.

#33among Science Fiction & Fantasy in United States#1515among Movie / TV Show / Series in United States#3651in Movies & TV

The average Iron Man 3 fan in United States is 27.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guardians of the Galaxy (film), Doctor Strange, Ant-Man (film), with strongest over-indexing on Guardians of the Galaxy (film) (112.62× the country average).

Demographically, the Iron Man 3 audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iron Man 3 fan in United States is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Guardians of the Galaxy (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iron Man 3 profile in United States.

Audience size
1.2M
in United States
Gender
37.9%♀
62.1% male
Age
27.0
average years
Country rank
#20952
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iron Man 3 viewers

37.9% are female, 62.1% are male, average age 27.0.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Iron Man 3 audience in United States
MetricValue
Female37.9%
Male62.1%
Average age27.0
Estimated audience size1,194,252
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Iron Man 3 audience in United States
Age bracketShare%
16-1959%
20-2919%
30-3911%
40-497%
50+4%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Iron Man 3 audience comes from United States.

Worldwide audience distribution share by country for Iron Man 3
CountryShare
United States27.6%
India13.2%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iron Man 3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Iron Man 3 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.33×
02Idaho~7K1.22×
03Texas~100K1.15×
04Kansas~10K1.12×
05California~100K1.11×
06Oklahoma~10K1.11×
07Arizona~30K1.10×
08Indiana~20K1.08×
09Arkansas~10K1.07×
10New Mexico~7K1.07×
11Montana~4K1.07×
12Missouri~20K1.06×
13Iowa~10K1.06×
14North Dakota~3K1.06×
15Nebraska~6K1.05×
16Alaska~3K1.05×
17Washington~30K1.04×
18Oregon~10K1.04×
19South Dakota~3K1.04×
20Ohio~40K1.03×
21Tennessee~30K1.03×
22Kentucky~20K1.03×
23Michigan~30K1.02×
24Illinois~40K1.01×
25North Carolina~40K1.01×
26Wyoming~2K1.01×
27Georgia~40K1.00×
28West Virginia~6K1.00×
29Colorado~20K0.98×
30Nevada~10K0.98×
31Pennsylvania~40K0.97×
32South Carolina~20K0.97×
33Florida~80K0.96×
34Virginia~30K0.96×
35Wisconsin~20K0.96×
36Alabama~20K0.95×
37New Hampshire~5K0.95×
38Hawaii~5K0.94×
39New Jersey~30K0.93×
40Mississippi~9K0.93×
41Maryland~20K0.92×
42Louisiana~10K0.92×
43Connecticut~10K0.92×
44Minnesota~20K0.91×
45Delaware~3K0.91×
46Maine~4K0.90×
47Rhode Island~3K0.89×
48New York~60K0.87×
49Massachusetts~20K0.87×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Iron Man 3, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iron Man 3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iron Man 3 audience
#·InterestCategoryAffinity×
01Ant-Man (film)Movies & TV115.97×
02Guardians of the Galaxy (film)Movies & TV112.62×
03Doctor StrangeLiterature89.51×
04Anthony MackieMovies & TV83.90×
05Black Panther (comics)Literature68.86×
06Thor (film)Movies & TV65.51×
07The Wolverine (film)Movies & TV50.65×
08DEADPOOL: The MovieMovies & TV41.19×
09John Wick 2Movies & TV39.94×
10captain americaMovies & TV33.73×
11Disneyland ParisTravel & Leisure28.22×
12International educationBusiness & Career18.37×
13Josh BrolinMovies & TV16.03×
14Superhero fictionLiterature14.47×
15Chris HemsworthMovies & TV11.93×
16Obsessed (2009 film)Movies & TV9.23×
17Graphic novelLiterature9.01×
18Rotten TomatoesMovies & TV8.78×
19Rick and MortyMovies & TV7.93×
20Fiction booksLiterature3.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iron Man 3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iron Man 3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Pet OwnershipJOY2.19×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iron Man 3 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iron Man 3 have in United States?

Iron Man 3 has an estimated audience of 1,194,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iron Man 3 viewers?

37.9% of Iron Man 3 fans are female, 62.1% are male, with an average age of 27.0 years.

03

Which brands do Iron Man 3 fans like most?

Iron Man 3 fans show strongest brand affinity for Guardians of the Galaxy (film) (112.62×), Doctor Strange (89.51×), and Ant-Man (film) (115.97×) over the country average.

04

Where do Iron Man 3 fans live in United States?

Iron Man 3 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Iron Man 3 fans also like?

Beyond Iron Man 3 itself, the audience over-indexes on Doctor Strange (89.51×), Ant-Man (film) (115.97×), Black Panther (comics) (68.86×), and Anthony Mackie (83.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See Iron Man 3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iron Man 3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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