Rascasse Audience Intelligence

International education Audience in United States

A data profile of the people who buy, follow and care about International education in United States — modelled from more than twelve digital signal sources. International education has an estimated audience of 3,287,822 people in United States.

#4842among Topic in United States#808in Business & Career

The average International education fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International English Language Testing System, Test of English as a Foreign Language, Universities in the United Kingdom, with strongest over-indexing on International English Language Testing System (167.1× the country average).

Demographically, the International education audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International education fan in United States is more female, around 33.5 years old, with strong Travelling tendencies and a notable affinity for International English Language Testing System.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International education profile in United States.

Audience size
3.3M
in United States
Gender
55.6%♀
44.4% male
Age
33.5
average years
Country rank
#9512
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International education fans

55.6% are female, 44.4% are male, average age 33.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for International education audience in United States
MetricValue
Female55.6%
Male44.4%
Average age33.5
Estimated audience size3,287,822
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the International education audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

7.1%

of the worldwide International education audience comes from United States.

Worldwide audience distribution share by country for International education
CountryShare
Japan12.1%
India11.0%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International education audience in United States is strongest.

Fig. 05

Top regions by affinity

International education fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.49×
02Vermont~8K1.36×
03North Dakota~9K1.27×
04Montana~10K1.25×
05South Dakota~9K1.23×
06Rhode Island~10K1.19×
07Maine~10K1.14×
08New Hampshire~10K1.12×
09Delaware~10K1.11×
10Hawaii~20K1.10×
11Idaho~20K1.09×
12West Virginia~20K1.09×
13Mississippi~30K1.05×
14Alaska~7K1.03×
15Massachusetts~70K1.02×
16New Mexico~20K1.02×
17Nebraska~20K1.01×
18Kansas~30K1.00×
19Arkansas~30K0.99×
20Connecticut~30K0.97×
21Oklahoma~30K0.96×
22Iowa~30K0.96×
23Utah~30K0.95×
24Virginia~80K0.94×
25Louisiana~40K0.94×
26Kentucky~40K0.94×
27Nevada~30K0.94×
28Alabama~40K0.93×
29Oregon~30K0.92×
30Maryland~50K0.91×
31South Carolina~40K0.91×
32Missouri~50K0.90×
33Wisconsin~40K0.90×
34Minnesota~40K0.90×
35Tennessee~60K0.89×
36Indiana~50K0.89×
37Colorado~50K0.89×
38Arizona~60K0.87×
39Michigan~70K0.86×
40Washington~60K0.86×
41Ohio~80K0.84×
42New Jersey~70K0.84×
43Illinois~90K0.83×
44North Carolina~80K0.83×
45Georgia~80K0.82×
46New York~100K0.81×
47Pennsylvania~90K0.81×
48California~300K0.72×
49Florida~200K0.72×
50Texas~200K0.70×
Fig. 06

Affinity by region

Affinity by region — International education, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International education audience
#·InterestCategoryAffinity×
01Study abroad in the United StatesBusiness & Career352.19×
02Union Public Service CommissionPolitics & Society320.93×
03Universities in the United KingdomBusiness & Career211.68×
04Test of English as a Foreign LanguageBusiness & Career184.62×
05International English Language Testing SystemBusiness & Career167.10×
06Mathematics educationKids & Family135.26×
07International schoolBusiness & Career119.57×
08TOEICBusiness & Career100.56×
09Gravity FallsMovies & TV80.81×
10Business EnglishBusiness & Career75.30×
11College admissions in the United StatesBusiness & Career71.05×
12Cute (Japanese band)Music & Radio66.87×
13StarsMusic & Radio54.32×
14Shōjo mangaLiterature53.68×
15Serial (podcast)Music & Radio53.68×
16GovernmentPolitics & Society40.04×
17Khan AcademyBusiness & Career38.68×
18AfrobeatMusic & Radio22.51×
19Stranger ThingsMovies & TV19.00×
20SupermanMovies & TV10.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International education audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL6.71×
IndividualismJOY5.92×
Career OrientationPOWER5.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International education audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
SpiritualityBALANCE1.25×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International education have in United States?

International education has an estimated audience of 3,287,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of International education fans?

55.6% of International education fans are female, 44.4% are male, with an average age of 33.5 years.

03

Which brands do International education fans like most?

International education fans show strongest brand affinity for International English Language Testing System (167.1×), Test of English as a Foreign Language (184.62×), and Universities in the United Kingdom (211.68×) over the country average.

04

Where do International education fans live in United States?

International education fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do International education fans also like?

Beyond International education itself, the audience over-indexes on Test of English as a Foreign Language (184.62×), Universities in the United Kingdom (211.68×), International school (119.57×), and Stars (54.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See International education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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