International education Audience in United States
International education has an estimated audience of 3,287,822 people in United States. 55.6% are female, 44.4% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: International English Language Testing System, Test of English as a Foreign Language, Universities in the United Kingdom, International school, Stars.
The average International education fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include International English Language Testing System, Test of English as a Foreign Language, Universities in the United Kingdom, with strongest over-indexing on International English Language Testing System (167.1× the country average). Demographically, the International education audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International education fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 33.5 |
| Estimated audience size | 3,287,822 |
Audience persona
The typical International education fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for International English Language Testing System.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 183,105 | 0.51× |
| New York | 126,016 | 0.69× |
| Texas | 105,487 | 0.37× |
| Florida | 102,373 | 0.46× |
| Virginia | 75,218 | 0.94× |
| Illinois | 59,096 | 0.54× |
| Michigan | 51,781 | 0.6× |
| Georgia | 46,445 | 0.46× |
| Pennsylvania | 45,977 | 0.42× |
| Maryland | 40,674 | 0.72× |
| North Carolina | 37,820 | 0.38× |
| Washington | 36,795 | 0.56× |
| Massachusetts | 36,122 | 0.56× |
| Alabama | 31,524 | 0.69× |
| Mississippi | 30,472 | 1.12× |
| Arizona | 29,076 | 0.43× |
| Washington, District of Columbia | 28,040 | 2.84× |
| New Jersey | 27,592 | 0.33× |
| Louisiana | 27,093 | 0.64× |
| Arkansas | 27,071 | 1× |
| Ohio | 26,904 | 0.27× |
| Oklahoma | 26,474 | 0.73× |
| Kentucky | 26,054 | 0.63× |
| Indiana | 25,179 | 0.42× |
| West Virginia | 25,156 | 1.64× |
| Tennessee | 24,026 | 0.36× |
| South Carolina | 23,854 | 0.48× |
| Kansas | 23,235 | 0.9× |
| Idaho | 23,230 | 1.41× |
| Missouri | 22,509 | 0.42× |
| Hawaii | 22,191 | 1.57× |
| Iowa | 22,058 | 0.81× |
| Montana | 21,884 | 2.4× |
| South Dakota | 21,600 | 2.84× |
| Wisconsin | 21,312 | 0.43× |
| North Dakota | 21,031 | 3.11× |
| New Hampshire | 20,727 | 1.6× |
| Minnesota | 20,629 | 0.44× |
| Nebraska | 20,297 | 1.23× |
| Connecticut | 20,266 | 0.61× |
| New Mexico | 20,191 | 1.22× |
| Nevada | 20,125 | 0.63× |
| Rhode Island | 20,015 | 1.91× |
| Maine | 20,003 | 1.7× |
| Colorado | 19,875 | 0.38× |
| Oregon | 19,868 | 0.53× |
| Utah | 19,750 | 0.67× |
| Vermont | 19,686 | 3.41× |
| Delaware | 17,924 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International English Language Testing System | 167.1× | Business & Career |
| Test of English as a Foreign Language | 184.62× | Business & Career |
| Universities in the United Kingdom | 211.68× | Business & Career |
| International school | 119.57× | Business & Career |
| Stars | 54.32× | Music & Radio |
| Mathematics education | 135.26× | Kids & Family |
| Khan Academy | 38.68× | Business & Career |
| Government | 40.04× | Politics & Society |
| College admissions in the United States | 71.05× | Business & Career |
| Gravity Falls | 80.81× | Movies & TV |
| TOEIC | 100.56× | Business & Career |
| Union Public Service Commission | 320.93× | Politics & Society |
| Shōjo manga | 53.68× | Literature |
| Study abroad in the United States | 352.19× | Business & Career |
| Cute (Japanese band) | 66.87× | Music & Radio |
| Superman | 10.1× | Movies & TV |
| Business English | 75.3× | Business & Career |
| Serial (podcast) | 53.68× | Music & Radio |
| Stranger Things | 19× | Movies & TV |
| TikTok | 10.69× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.72 |
| Community Orientation | OPEN | 2.77 |
| Luxury Orientation | PREMIUM | 2.19 |
| Pet Ownership | JOY | 1.97 |
| Mindfulness | BALANCE | 1.56 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.1% |
| India | 11.0% |
| United States | 7.1% |
See International education audiences in other countries
- International education — Germany
- International education — United Kingdom
- International education — France
- International education — Italy
- International education — Spain
- International education — Brazil
- International education — Japan
- International education — South Korea
- International education — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does International education have in United States?
International education has an estimated audience of 3,287,822 people in United States, concentrated in California and New York.
What is the gender split and age of International education fans?
55.6% of International education fans are female, 44.4% are male, with an average age of 33.5 years.
Which brands do International education fans like most?
International education fans show strongest brand affinity for International English Language Testing System (167.1×), Test of English as a Foreign Language (184.62×), and Universities in the United Kingdom (211.68×) over the country average.
Where do International education fans live in United States?
International education fans in United States are most concentrated in California (reach 183,105), New York (reach 126,016), and Texas (reach 105,487). These three regions account for the largest share of the active audience.
What other brands do International education fans also like?
Beyond International education itself, the audience over-indexes on Test of English as a Foreign Language (184.62×), Universities in the United Kingdom (211.68×), International school (119.57×), and Stars (54.32×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for International education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.