Rascasse Audience Intelligence

International education Audience in Germany

A data profile of the people who buy, follow and care about International education in Germany — modelled from more than twelve digital signal sources. International education has an estimated audience of 1,208,413 people in Germany.

#2769among Topic in Germany#502in Business & Career

The average International education fan in Germany is 33.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Digital marketing, Vocational education, with strongest over-indexing on TikTok (3.27× the country average).

Demographically, the International education audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International education fan in Germany is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for TikTok.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International education profile in Germany.

Audience size
1.2M
in Germany
Gender
63.0%♀
37.0% male
Age
33.8
average years
Country rank
#5464
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International education fans

63.0% are female, 37.0% are male, average age 33.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for International education audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age33.8
Estimated audience size1,208,413
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the International education audience in Germany
Age bracketShare%
16-1933%
20-2923%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide International education audience comes from Germany.

Worldwide audience distribution share by country for International education
CountryShare
Japan12.1%
India11.0%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International education audience in Germany is strongest.

Fig. 05

Top regions by affinity

International education fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.67×
02Sachsen-Anhalt~30K1.10×
03Hamburg~30K1.06×
04Brandenburg~40K1.05×
05Saarland~20K1.03×
06Schleswig-Holstein~40K1.00×
07Mecklenburg-Vorpommern~20K1.00×
08Thüringen~30K0.99×
09Rheinland-Pfalz~60K0.98×
10Sachsen~60K0.94×
11Berlin~50K0.93×
12Niedersachsen~100K0.89×
13Hessen~80K0.88×
14Baden-Württemberg~100K0.85×
15Bayern~200K0.83×
16Nordrhein-Westfalen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — International education, Germany
0.80×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International education audience
#·InterestCategoryAffinity×
01VideographyInternet & Social Media7.88×
02Vocational educationBusiness & Career7.29×
03Digital marketingBusiness & Career6.43×
04Ski resortTravel & Leisure6.18×
05Extreme sportSports5.73×
06Social media marketingBusiness & Career5.56×
07SnapchatInternet & Social Media5.56×
08High schoolBusiness & Career5.30×
09Job huntingBusiness & Career4.90×
10Street photographyTechnology & Electronics4.75×
11Digital photographyBusiness & Career4.52×
12SupermanMovies & TV4.47×
13Employment websiteBusiness & Career4.30×
14LivemusicMusic & Radio4.00×
15Self-loveHealth3.95×
16Mobile gameGames3.85×
17TikTokInternet & Social Media3.27×
18Harry PotterMovies & TV2.45×
19FIFA World CupSports2.08×
20dB’sMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International education audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.36×
Risk AppetiteTHRILL2.32×
Community OrientationOPEN2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International education audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.79×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International education have in Germany?

International education has an estimated audience of 1,208,413 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International education fans?

63.0% of International education fans are female, 37.0% are male, with an average age of 33.8 years.

03

Which brands do International education fans like most?

International education fans show strongest brand affinity for TikTok (3.27×), Digital marketing (6.43×), and Vocational education (7.29×) over the country average.

04

Where do International education fans live in Germany?

International education fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International education fans also like?

Beyond International education itself, the audience over-indexes on Digital marketing (6.43×), Vocational education (7.29×), Ski resort (6.18×), and Job hunting (4.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See International education audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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