International education Audience in Germany
International education has an estimated audience of 1,208,413 people in Germany. 63.0% are female, 37.0% are male, average age 33.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: TikTok, Digital marketing, Vocational education, Ski resort, Friends.
The average International education fan in Germany is 33.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include TikTok, Digital marketing, Vocational education, with strongest over-indexing on TikTok (3.27× the country average). Demographically, the International education audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International education fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 33.8 |
| Estimated audience size | 1,208,413 |
Audience persona
The typical International education fan in Germany is more female, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 73,689 | 0.45× |
| Nordrhein-Westfalen | 70,604 | 0.27× |
| Niedersachsen | 63,679 | 0.54× |
| Bayern | 63,645 | 0.33× |
| Rheinland-Pfalz | 54,869 | 0.91× |
| Hessen | 49,050 | 0.53× |
| Brandenburg | 47,786 | 1.27× |
| Sachsen-Anhalt | 47,339 | 1.51× |
| Bremen | 44,479 | 4.3× |
| Sachsen | 43,031 | 0.73× |
| Schleswig-Holstein | 42,863 | 0.99× |
| Berlin | 39,862 | 0.74× |
| Hamburg | 34,328 | 1.26× |
| Saarland | 27,190 | 1.83× |
| Thüringen | 21,347 | 0.69× |
| Mecklenburg-Vorpommern | 18,234 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 3.27× | Internet & Social Media |
| Digital marketing | 6.43× | Business & Career |
| Vocational education | 7.29× | Business & Career |
| Ski resort | 6.18× | Travel & Leisure |
| Friends | 4.65× | Movies & TV |
| Job hunting | 4.9× | Business & Career |
| Superman | 4.47× | Movies & TV |
| Extreme sport | 5.73× | Sports |
| Harry Potter | 2.45× | Movies & TV |
| Videography | 7.88× | Internet & Social Media |
| Self-love | 3.95× | Health |
| Employment website | 4.3× | Business & Career |
| Social media marketing | 5.56× | Business & Career |
| High school | 5.3× | Business & Career |
| Digital photography | 4.52× | Business & Career |
| Mobile game | 3.85× | Games |
| Livemusic | 4× | Music & Radio |
| Snapchat | 5.56× | Internet & Social Media |
| Street photography | 4.75× | Technology & Electronics |
| Charity and causes | 4.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.19 |
| Sustainability | BALANCE | 2.08 |
| Early Adopter Mentality | POWER | 2.04 |
| Travelling | THRILL | 1.91 |
| Quality Awareness | PREMIUM | 1.77 |
| Sports Activity | POWER | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 12.1% |
| India | 11.0% |
| United States | 7.1% |
See International education audiences in other countries
- International education — United States
- International education — United Kingdom
- International education — France
- International education — Italy
- International education — Spain
- International education — Brazil
- International education — Japan
- International education — South Korea
- International education — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International education have in Germany?
International education has an estimated audience of 1,208,413 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of International education fans?
63.0% of International education fans are female, 37.0% are male, with an average age of 33.8 years.
Which brands do International education fans like most?
International education fans show strongest brand affinity for TikTok (3.27×), Digital marketing (6.43×), and Vocational education (7.29×) over the country average.
Where do International education fans live in Germany?
International education fans in Germany are most concentrated in Baden-Württemberg (reach 73,689), Nordrhein-Westfalen (reach 70,604), and Niedersachsen (reach 63,679). These three regions account for the largest share of the active audience.
What other brands do International education fans also like?
Beyond International education itself, the audience over-indexes on Digital marketing (6.43×), Vocational education (7.29×), Ski resort (6.18×), and Friends (4.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.