Rascasse Audience Intelligence

Employment website Audience in Germany

A data profile of the people who buy, follow and care about Employment website in Germany — modelled from more than twelve digital signal sources. Employment website has an estimated audience of 8,048,276 people in Germany.

#13among Touchpoint in Germany#62in Business & Career

The average Employment website fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bundesagentur für Arbeit, Entry-level job, Kununu, with strongest over-indexing on Bundesagentur für Arbeit (7.97× the country average).

Demographically, the Employment website audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Employment website fan in Germany is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Bundesagentur für Arbeit.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employment website profile in Germany.

Audience size
8M
in Germany
Gender
48.9%♀
51.1% male
Age
43.4
average years
Country rank
#518
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment website fans

48.9% are female, 51.1% are male, average age 43.4.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Employment website audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age43.4
Estimated audience size8,048,276
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Employment website audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Employment website audience comes from Germany.

Worldwide audience distribution share by country for Employment website
CountryShare
United States18.0%
Germany11.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employment website audience in Germany is strongest.

Fig. 05

Top regions by affinity

Employment website fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K1.49×
02Rheinland-Pfalz~600K1.46×
03Saarland~100K1.29×
04Niedersachsen~1M1.25×
05Mecklenburg-Vorpommern~200K1.23×
06Schleswig-Holstein~300K1.14×
07Sachsen~400K1.09×
08Sachsen-Anhalt~200K1.09×
09Hessen~600K0.92×
10Baden-Württemberg~1M0.89×
11Bayern~1M0.88×
12Nordrhein-Westfalen~1.5M0.87×
13Brandenburg~200K0.77×
14Bremen~50K0.67×
15Hamburg~100K0.55×
16Berlin~200K0.42×
Fig. 06

Affinity by region

Affinity by region — Employment website, Germany
0.42×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment website audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment website audience
#·InterestCategoryAffinity×
01Entry-level jobBusiness & Career13.17×
02AdeccoBusiness & Career12.53×
03Career counselingBusiness & Career10.56×
04KununuBusiness & Career8.26×
05Bundesagentur für ArbeitPolitics & Society7.97×
06Application for employmentBusiness & Career7.48×
07Employment agencyBusiness & Career6.40×
08Career developmentBusiness & Career6.01×
09Job interviewBusiness & Career5.90×
10Indeed.comBusiness & Career5.25×
11Job huntingBusiness & Career5.25×
12Job fairBusiness & Career5.13×
13StepstoneBusiness & Career5.07×
14Part-timeBusiness & Career3.95×
15RecruitmentBusiness & Career3.86×
16JobBusiness & Career3.66×
17CareerBusiness & Career2.68×
18ClaudeTechnology & Electronics2.32×
19Netto Marken-DiscountShopping1.60×
20TagesschauMovies & TV1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment website audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Employment website audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.53×
Family OrientationCONSERVATISM1.21×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Employment website audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Employment website have in Germany?

Employment website has an estimated audience of 8,048,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Employment website fans?

48.9% of Employment website fans are female, 51.1% are male, with an average age of 43.4 years.

03

Which brands do Employment website fans like most?

Employment website fans show strongest brand affinity for Bundesagentur für Arbeit (7.97×), Entry-level job (13.17×), and Kununu (8.26×) over the country average.

04

Where do Employment website fans live in Germany?

Employment website fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Employment website fans also like?

Beyond Employment website itself, the audience over-indexes on Entry-level job (13.17×), Kununu (8.26×), Indeed.com (5.25×), and Job hunting (5.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Employment website audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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