Employment website Audience in Germany
Employment website has an estimated audience of 8,048,276 people in Germany. 48.9% are female, 51.1% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bundesagentur für Arbeit, Entry-level job, Kununu, Indeed.com, Job hunting.
The average Employment website fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bundesagentur für Arbeit, Entry-level job, Kununu, with strongest over-indexing on Bundesagentur für Arbeit (7.97× the country average). Demographically, the Employment website audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Employment website fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 43.4 |
| Estimated audience size | 8,048,276 |
Audience persona
The typical Employment website fan in Germany is balanced, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Bundesagentur für Arbeit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,580,212 | 0.9× |
| Bayern | 1,176,848 | 0.91× |
| Baden-Württemberg | 998,550 | 0.91× |
| Niedersachsen | 989,454 | 1.27× |
| Rheinland-Pfalz | 591,012 | 1.47× |
| Hessen | 570,575 | 0.93× |
| Sachsen | 433,712 | 1.1× |
| Schleswig-Holstein | 329,104 | 1.14× |
| Thüringen | 302,541 | 1.48× |
| Sachsen-Anhalt | 223,019 | 1.07× |
| Brandenburg | 193,607 | 0.78× |
| Mecklenburg-Vorpommern | 183,719 | 1.2× |
| Berlin | 158,390 | 0.44× |
| Saarland | 122,479 | 1.24× |
| Hamburg | 100,578 | 0.55× |
| Bremen | 43,884 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundesagentur für Arbeit | 7.97× | Politics & Society |
| Entry-level job | 13.17× | Business & Career |
| Kununu | 8.26× | Business & Career |
| Indeed.com | 5.25× | Business & Career |
| Job hunting | 5.25× | Business & Career |
| Application for employment | 7.48× | Business & Career |
| Employment agency | 6.4× | Business & Career |
| Job interview | 5.9× | Business & Career |
| Career development | 6.01× | Business & Career |
| Job | 3.66× | Business & Career |
| Stepstone | 5.07× | Business & Career |
| Career | 2.68× | Business & Career |
| 2.2× | Internet & Social Media | |
| Part-time | 3.95× | Business & Career |
| Recruitment | 3.86× | Business & Career |
| Tagesschau | 1.58× | Movies & TV |
| Job fair | 5.13× | Business & Career |
| Adecco | 12.53× | Business & Career |
| Netto Marken-Discount | 1.6× | Shopping |
| Career counseling | 10.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.21 |
| Indulgence | JOY | 1.42 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.17 |
| Community Orientation | OPEN | 1.14 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 11.9% |
| United Kingdom | 5.9% |
See Employment website audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Employment website have in Germany?
Employment website has an estimated audience of 8,048,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Employment website fans?
48.9% of Employment website fans are female, 51.1% are male, with an average age of 43.4 years.
Which brands do Employment website fans like most?
Employment website fans show strongest brand affinity for Bundesagentur für Arbeit (7.97×), Entry-level job (13.17×), and Kununu (8.26×) over the country average.
Where do Employment website fans live in Germany?
Employment website fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,580,212), Bayern (reach 1,176,848), and Baden-Württemberg (reach 998,550). These three regions account for the largest share of the active audience.
What other brands do Employment website fans also like?
Beyond Employment website itself, the audience over-indexes on Entry-level job (13.17×), Kununu (8.26×), Indeed.com (5.25×), and Job hunting (5.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.