Kununu Audience in Germany
Kununu has an estimated audience of 4,889,090 people in Germany. 47.9% are female, 52.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Part-time, Employment agency, Job fair, Indeed.com, Employment website.
The average Kununu fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Part-time, Employment agency, Job fair, with strongest over-indexing on Part-time (16.88× the country average). Demographically, the Kununu audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Kununu fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 40.1 |
| Estimated audience size | 4,889,090 |
Audience persona
The typical Kununu fan in Germany is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Part-time.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,332,040 | 1.25× |
| Bayern | 1,164,082 | 1.48× |
| Baden-Württemberg | 932,691 | 1.4× |
| Niedersachsen | 506,215 | 1.07× |
| Hessen | 414,319 | 1.11× |
| Sachsen | 238,529 | 0.99× |
| Rheinland-Pfalz | 230,951 | 0.94× |
| Berlin | 198,674 | 0.91× |
| Schleswig-Holstein | 185,620 | 1.06× |
| Hamburg | 154,494 | 1.4× |
| Brandenburg | 106,949 | 0.71× |
| Thüringen | 105,692 | 0.85× |
| Sachsen-Anhalt | 82,295 | 0.65× |
| Mecklenburg-Vorpommern | 51,054 | 0.55× |
| Saarland | 45,337 | 0.76× |
| Bremen | 37,203 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Part-time | 16.88× | Business & Career |
| Employment agency | 12.8× | Business & Career |
| Job fair | 17.68× | Business & Career |
| Indeed.com | 7.17× | Business & Career |
| Employment website | 7.23× | Business & Career |
| Career development | 6.97× | Business & Career |
| Google Drive | 5.51× | Technology & Electronics |
| Office 365 | 6.31× | Technology & Electronics |
| 2.22× | Internet & Social Media | |
| Tagesschau | 1.8× | Movies & TV |
| Rossmann | 2.3× | Shopping |
| Stepstone | 3.8× | Business & Career |
| Human resource management | 4.96× | Business & Career |
| Hygiene | 2.75× | Beauty & Wellness |
| Family | 1.63× | Kids & Family |
| Self care | 2.69× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Vacations | 2.16× | Travel & Leisure |
| Headphones | 4.17× | Technology & Electronics |
| Entry-level job | 4.2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.28 |
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.23 |
| Sustainability | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.0% |
| Austria | 9.9% |
| Switzerland | 6.3% |
See Kununu audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Kununu have in Germany?
Kununu has an estimated audience of 4,889,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kununu fans?
47.9% of Kununu fans are female, 52.1% are male, with an average age of 40.1 years.
Which brands do Kununu fans like most?
Kununu fans show strongest brand affinity for Part-time (16.88×), Employment agency (12.8×), and Job fair (17.68×) over the country average.
Where do Kununu fans live in Germany?
Kununu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,332,040), Bayern (reach 1,164,082), and Baden-Württemberg (reach 932,691). These three regions account for the largest share of the active audience.
What other brands do Kununu fans also like?
Beyond Kununu itself, the audience over-indexes on Employment agency (12.8×), Job fair (17.68×), Indeed.com (7.17×), and Employment website (7.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kununu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.