Stepstone Audience in Germany
Stepstone has an estimated audience of 2,591,611 people in Germany. 48.6% are female, 51.4% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Indeed.com, LinkedIn, Kununu, Job, Netto Marken-Discount.
The average Stepstone fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Indeed.com, LinkedIn, Kununu, with strongest over-indexing on Indeed.com (8.59× the country average). Demographically, the Stepstone audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Career website
Demographics of Stepstone fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 33.8 |
| Estimated audience size | 2,591,611 |
Audience persona
The typical Stepstone fan in Germany is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,291,810 | 1.26× |
| Baden-Württemberg | 890,785 | 1.39× |
| Bayern | 866,094 | 1.15× |
| Niedersachsen | 483,167 | 1.06× |
| Hessen | 413,221 | 1.16× |
| Rheinland-Pfalz | 220,537 | 0.94× |
| Schleswig-Holstein | 216,553 | 1.29× |
| Berlin | 213,883 | 1.02× |
| Sachsen | 170,024 | 0.74× |
| Hamburg | 149,983 | 1.41× |
| Brandenburg | 122,625 | 0.84× |
| Sachsen-Anhalt | 84,147 | 0.69× |
| Thüringen | 80,927 | 0.68× |
| Mecklenburg-Vorpommern | 56,920 | 0.64× |
| Bremen | 42,946 | 1.07× |
| Saarland | 38,828 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 8.59× | Business & Career |
| 3.25× | Internet & Social Media | |
| Kununu | 5.04× | Business & Career |
| Job | 3.17× | Business & Career |
| Netto Marken-Discount | 2.42× | Shopping |
| Aral AG | 2.64× | Cars & Mobility |
| Employment agency | 4.28× | Business & Career |
| EBay | 2.21× | Shopping |
| Master of Business and Management | 12.5× | Business & Career |
| Edeka | 2.16× | Shopping |
| Master of International Business | 12.75× | Business & Career |
| Fielmann | 3.34× | Health |
| Object-oriented programming | 12.36× | Technology & Electronics |
| Kaufland | 2.09× | Shopping |
| Pets | 1.6× | Pets & Animals |
| Career | 2.32× | Business & Career |
| AutoScout24 | 2.1× | Cars & Mobility |
| Politics and social issues | 1.59× | Politics & Society |
| Software | 1.6× | Technology & Electronics |
| Vodafone | 2.22× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.99 |
| Need for Security | CONSERVATISM | 1.25 |
| Early Adopter Mentality | POWER | 1.19 |
| Social Media Usage | JOY | 1.18 |
| Pet Ownership | JOY | 1.16 |
| LGBTQ+ Identity | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.9% |
| Austria | 3.9% |
| Belgium | 2.7% |
See Stepstone audiences in other countries
More Career website audiences in Germany
- Indeed.com (9,606,720)
- Handelsblatt (2,959,884)
- Fiverr (859,887)
- UNiDAYS (631,084)
- Deutsche Bahn Karriere (457,354)
Frequently asked questions
How many fans does Stepstone have in Germany?
Stepstone has an estimated audience of 2,591,611 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Stepstone fans?
48.6% of Stepstone fans are female, 51.4% are male, with an average age of 33.8 years.
Which brands do Stepstone fans like most?
Stepstone fans show strongest brand affinity for Indeed.com (8.59×), LinkedIn (3.25×), and Kununu (5.04×) over the country average.
Where do Stepstone fans live in Germany?
Stepstone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,291,810), Baden-Württemberg (reach 890,785), and Bayern (reach 866,094). These three regions account for the largest share of the active audience.
What other brands do Stepstone fans also like?
Beyond Stepstone itself, the audience over-indexes on LinkedIn (3.25×), Kununu (5.04×), Job (3.17×), and Netto Marken-Discount (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stepstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.