Stepstone Target Market in Germany
A data profile of the people who buy, follow and care about Stepstone in Germany — modelled from more than twelve digital signal sources. Stepstone has an estimated audience of 4,486,708 people in Germany.
The average Stepstone fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Indeed.com, Kununu, Job, with strongest over-indexing on Indeed.com (8.59× the country average).
Demographically, the Stepstone audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Career Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stepstone fan in Germany is balanced, around 33.8 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
At a glance
The key figures that characterise the Stepstone profile in Germany.
Search interest · 12-month trend
Customer demographics of Stepstone
48.6% are female, 51.4% are male, average age 33.8.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 33.8 |
| Estimated audience size | 4,486,708 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Stepstone audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.4% |
| Austria | 3.8% |
| Belgium | 1.6% |
Geography
Where the Stepstone audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.40× | |
| 02 | Baden-Württemberg | ~900K | 1.39× | |
| 03 | Schleswig-Holstein | ~200K | 1.26× | |
| 04 | Nordrhein-Westfalen | ~1M | 1.21× | |
| 05 | Hessen | ~400K | 1.14× | |
| 06 | Bayern | ~900K | 1.13× | |
| 07 | Bremen | ~40K | 1.11× | |
| 08 | Niedersachsen | ~500K | 1.03× | |
| 09 | Berlin | ~200K | 1.00× | |
| 10 | Rheinland-Pfalz | ~200K | 0.94× | |
| 11 | Brandenburg | ~100K | 0.84× | |
| 12 | Sachsen | ~200K | 0.76× | |
| 13 | Sachsen-Anhalt | ~90K | 0.71× | |
| 14 | Thüringen | ~90K | 0.71× | |
| 15 | Saarland | ~40K | 0.71× | |
| 16 | Mecklenburg-Vorpommern | ~60K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Stepstone audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of International Business | Business & Career | 12.75× | ||
| 02 | Master of Business and Management | Business & Career | 12.50× | ||
| 03 | Object-oriented programming | Technology & Electronics | 12.36× | ||
| 04 | Indeed.com | Business & Career | 8.59× | ||
| 05 | Kununu | Business & Career | 5.04× | ||
| 06 | Employment agency | Business & Career | 4.28× | ||
| 07 | Fielmann | Health | 3.34× | ||
| 08 | Programming language | Technology & Electronics | 3.30× | ||
| 09 | Job | Business & Career | 3.17× | ||
| 10 | Netto Marken-Discount | Shopping | 2.42× | ||
| 11 | Career | Business & Career | 2.32× | ||
| 12 | Vodafone | Technology & Electronics | 2.22× | ||
| 13 | EBay | Shopping | 2.21× | ||
| 14 | Edeka | Shopping | 2.16× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.10× | ||
| 16 | Kaufland | Shopping | 2.09× | ||
| 17 | Aldi | Shopping | 1.83× | ||
| 18 | Pets | Pets & Animals | 1.60× | ||
| 19 | Software | Technology & Electronics | 1.60× | ||
| 20 | Politics and social issues | Politics & Society | 1.59× |
Personality of the Stepstone audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.11× | |
| Patriotism | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.93× | |
| Individualism | JOY | 0.97× | |
| Sports Activity | POWER | 1.03× |
Frequently asked questions
Who is Stepstone's target market in Germany?
Stepstone's target market in Germany covers an estimated 4,486,708 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Stepstone customers?
48.6% of the Stepstone audience are female, 51.4% are male, with an average age of 33.8 years.
Which brands do Stepstone fans like most?
Stepstone fans show strongest brand affinity for Indeed.com (8.59×), Kununu (5.04×), and Job (3.17×) over the country average.
Where do Stepstone fans live in Germany?
Stepstone fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Baden-Württemberg (reach ~900K), and Bayern (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Stepstone fans also like?
Beyond Stepstone itself, the audience over-indexes on Kununu (5.04×), Job (3.17×), Netto Marken-Discount (2.42×), and Employment agency (4.28×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Career website audiences in Germany
- Indeed.com (9,652,874)
- Handelsblatt (2,971,716)
- Fiverr (804,482)
- UNiDAYS (638,114)
- Deutsche Bahn Karriere (459,299)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stepstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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