Rascasse Audience Intelligence

Fiverr Target Market in Germany

A data profile of the people who buy, follow and care about Fiverr in Germany — modelled from more than twelve digital signal sources. Fiverr has an estimated audience of 804,482 people in Germany.

#4among Career website in Germany#1026among Brand in Germany#664in Business & Career

The average Fiverr fan in Germany is 31.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Skillshare, Inmotion, Bank of Scotland, with strongest over-indexing on Skillshare (35.73× the country average).

Demographically, the Fiverr audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fiverr fan in Germany is balanced, around 31.8 years old, with strong Career Orientation tendencies and a notable affinity for Skillshare.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiverr profile in Germany.

Audience size
804K
in Germany
Gender
50.2%♀
49.8% male
Age
31.8
average years
Country rank
#7856
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fiverr

50.2% are female, 49.8% are male, average age 31.8.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Fiverr audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age31.8
Estimated audience size804,482
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Fiverr audience in Germany
Age bracketShare%
16-1940%
20-2922%
30-3917%
40-4914%
50+7%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Fiverr audience comes from Germany.

Worldwide audience distribution share by country for Fiverr
CountryShare
United States14.4%
Pakistan9.8%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiverr audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fiverr customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.70×
02Berlin~60K1.45×
03Hamburg~20K1.17×
04Bayern~200K1.13×
05Baden-Württemberg~100K1.13×
06Nordrhein-Westfalen~200K1.12×
07Bremen~8K1.06×
08Schleswig-Holstein~30K1.02×
09Rheinland-Pfalz~40K0.98×
10Niedersachsen~80K0.96×
11Saarland~9K0.84×
12Brandenburg~20K0.79×
13Sachsen~30K0.75×
14Thüringen~20K0.71×
15Mecklenburg-Vorpommern~10K0.63×
16Sachsen-Anhalt~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Fiverr, Germany
0.62×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fiverr audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fiverr audience
#·InterestCategoryAffinity×
01InmotionTechnology & Electronics79.71×
02Freelance marketplaceBusiness & Career40.42×
03International Sports ManagementBusiness & Career39.28×
04SkillshareKids & Family35.73×
05Branding agencyBusiness & Career24.54×
06Bank of ScotlandBusiness & Career23.76×
07Graphic design occupationsBusiness & Career23.50×
08Photoshop TutorialsTechnology & Electronics19.53×
09User experience designTechnology & Electronics10.73×
10Tel AvivTravel & Leisure9.94×
11SketchUpMovies & TV9.78×
12VistaprintBusiness & Career9.24×
13The Beach BoysMusic & Radio8.72×
14Dropbox (service)Technology & Electronics5.96×
15Digital illustrationArts & Culture4.82×
16FreelancerBusiness & Career4.17×
17Google DriveTechnology & Electronics3.65×
18GmailInternet & Social Media2.07×
19Social mediaBusiness & Career1.64×
20SmartphonesTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fiverr audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fiverr audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.49×
Early Adopter MentalityPOWER1.35×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fiverr audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.98×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fiverr's target market in Germany?

Fiverr's target market in Germany covers an estimated 804,482 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fiverr customers?

50.2% of the Fiverr audience are female, 49.8% are male, with an average age of 31.8 years.

03

Which brands do Fiverr fans like most?

Fiverr fans show strongest brand affinity for Skillshare (35.73×), Inmotion (79.71×), and Bank of Scotland (23.76×) over the country average.

04

Where do Fiverr fans live in Germany?

Fiverr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fiverr fans also like?

Beyond Fiverr itself, the audience over-indexes on Inmotion (79.71×), Bank of Scotland (23.76×), Vistaprint (9.24×), and Freelance marketplace (40.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in Germany

See Fiverr audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fiverr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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