Bank of Scotland Audience in Germany
Bank of Scotland has an estimated audience of 618,019 people in Germany. 64.4% are female, 35.6% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zoom!, The Beach Boys, Fiverr, Water security, Psychedelic trance.
The average Bank of Scotland fan in Germany is 29.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zoom!, The Beach Boys, Fiverr, with strongest over-indexing on Zoom! (42.86× the country average). Demographically, the Bank of Scotland audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Bank of Scotland fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 29.5 |
| Estimated audience size | 618,019 |
Audience persona
The typical Bank of Scotland fan in Germany is more female, around 29.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Zoom!.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,873 | 1.04× |
| Bayern | 103,718 | 1.04× |
| Baden-Württemberg | 94,337 | 1.12× |
| Niedersachsen | 59,529 | 0.99× |
| Hessen | 58,102 | 1.23× |
| Rheinland-Pfalz | 35,428 | 1.14× |
| Sachsen | 32,444 | 1.07× |
| Berlin | 27,416 | 0.99× |
| Schleswig-Holstein | 22,417 | 1.01× |
| Brandenburg | 21,793 | 1.14× |
| Thüringen | 15,043 | 0.96× |
| Sachsen-Anhalt | 14,124 | 0.88× |
| Hamburg | 11,871 | 0.85× |
| Mecklenburg-Vorpommern | 9,895 | 0.84× |
| Saarland | 6,581 | 0.87× |
| Bremen | 4,351 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zoom! | 42.86× | Business & Career |
| The Beach Boys | 34.32× | Music & Radio |
| Fiverr | 23.51× | Business & Career |
| Water security | 84.86× | Politics & Society |
| Psychedelic trance | 23.69× | Music & Radio |
| Skillshare | 21.25× | Kids & Family |
| Chamber of commerce | 27.77× | Politics & Society |
| Kool-Aid | 44.47× | Food & Beverages |
| Austrian Airlines | 13.53× | Travel & Leisure |
| Pet Shop Boys | 15.95× | Music & Radio |
| Beatport | 17.81× | Technology & Electronics |
| Fox | 13.69× | Pets & Animals |
| Aegean Airlines | 10.98× | Travel & Leisure |
| Shark Tank | 25.32× | Movies & TV |
| Edinburgh | 17× | Travel & Leisure |
| Minimal techno | 8.32× | Music & Radio |
| 1970s in music | 13.46× | Music & Radio |
| Curso de Fotografia Online | 30.33× | |
| Doo-wop | 17.73× | Music & Radio |
| Punk rock | 3.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.62 |
| Need for Security | CONSERVATISM | 2.42 |
| Patriotism | CONSERVATISM | 1.91 |
| Early Adopter Mentality | POWER | 1.61 |
| Social Media Usage | JOY | 1.56 |
| Career Orientation | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 82.6% |
| Germany | 11.5% |
| United States | 1.2% |
See Bank of Scotland audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Bank of Scotland have in Germany?
Bank of Scotland has an estimated audience of 618,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bank of Scotland fans?
64.4% of Bank of Scotland fans are female, 35.6% are male, with an average age of 29.5 years.
Which brands do Bank of Scotland fans like most?
Bank of Scotland fans show strongest brand affinity for Zoom! (42.86×), The Beach Boys (34.32×), and Fiverr (23.51×) over the country average.
Where do Bank of Scotland fans live in Germany?
Bank of Scotland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,873), Bayern (reach 103,718), and Baden-Württemberg (reach 94,337). These three regions account for the largest share of the active audience.
What other brands do Bank of Scotland fans also like?
Beyond Bank of Scotland itself, the audience over-indexes on The Beach Boys (34.32×), Fiverr (23.51×), Water security (84.86×), and Psychedelic trance (23.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bank of Scotland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.