Rascasse Audience Intelligence

Zoom! Target Market in Germany

A data profile of the people who buy, follow and care about Zoom! in Germany — modelled from more than twelve digital signal sources. Zoom! has an estimated audience of 1,714,915 people in Germany.

#490among Brand in Germany#370in Business & Career

The average Zoom! fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Director (band), Vodacom, VoIP phone, with strongest over-indexing on Director (band) (282.53× the country average).

Demographically, the Zoom! audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zoom! fan in Germany is more female, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Director (band).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zoom! profile in Germany.

Audience size
1.7M
in Germany
Gender
60.8%♀
39.2% male
Age
37.0
average years
Country rank
#3920
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zoom!

60.8% are female, 39.2% are male, average age 37.0.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Zoom! audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age37.0
Estimated audience size1,714,915
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Zoom! audience in Germany
Age bracketShare%
16-1924%
20-2923%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Zoom! audience comes from Germany.

Worldwide audience distribution share by country for Zoom!
CountryShare
United States25.5%
Japan23.3%
Brazil6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zoom! audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zoom! customers by region in Germany
#RegionReachAffinity×
01Berlin~100K1.52×
02Bremen~20K1.28×
03Hessen~200K1.25×
04Nordrhein-Westfalen~400K1.21×
05Bayern~300K1.15×
06Hamburg~40K1.15×
07Baden-Württemberg~200K1.07×
08Schleswig-Holstein~60K0.98×
09Rheinland-Pfalz~80K0.96×
10Niedersachsen~100K0.91×
11Brandenburg~50K0.88×
12Sachsen~70K0.85×
13Saarland~20K0.77×
14Thüringen~30K0.72×
15Mecklenburg-Vorpommern~20K0.67×
16Sachsen-Anhalt~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Zoom!, Germany
0.66×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zoom! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zoom! audience
#·InterestCategoryAffinity×
01Director (band)Music & Radio282.53×
02VodacomTechnology & Electronics258.79×
03VoIP phoneTechnology & Electronics89.89×
04Free WifiInternet & Social Media87.51×
05CastlevaniaGames58.28×
06Gallien-KruegerMusic & Radio55.44×
07Internet ExplorerInternet & Social Media50.17×
08SteinbergMusic & Radio29.24×
09Jethro Tull (band)Music & Radio26.32×
10GIGA TelevisionMovies & TV20.00×
11Warhammer Fantasy (setting)Games20.00×
12Solid-state driveTechnology & Electronics19.11×
13Nintendo eShopGames12.76×
14Suzi QuatroMusic & Radio11.01×
15Dropbox (service)Technology & Electronics9.05×
16Google DriveTechnology & Electronics5.48×
17Action gamesGames5.27×
18Online gamesGames4.97×
19CrazyGamesGames4.97×
20WhatsAppInternet & Social Media4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zoom! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zoom! audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.43×
Need for SecurityCONSERVATISM1.43×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zoom! audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
Family OrientationCONSERVATISM1.06×
TravellingTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zoom!'s target market in Germany?

Zoom!'s target market in Germany covers an estimated 1,714,915 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zoom! customers?

60.8% of the Zoom! audience are female, 39.2% are male, with an average age of 37.0 years.

03

Which brands do Zoom! fans like most?

Zoom! fans show strongest brand affinity for Director (band) (282.53×), Vodacom (258.79×), and VoIP phone (89.89×) over the country average.

04

Where do Zoom! fans live in Germany?

Zoom! fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zoom! fans also like?

Beyond Zoom! itself, the audience over-indexes on Vodacom (258.79×), VoIP phone (89.89×), GIGA Television (20×), and Solid-state drive (19.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Zoom! audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zoom!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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