Zoom! Audience in Germany
Zoom! has an estimated audience of 1,678,680 people in Germany. 60.8% are female, 39.2% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Director (band), Vodacom, VoIP phone, King King, GIGA Television.
The average Zoom! fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Director (band), Vodacom, VoIP phone, with strongest over-indexing on Director (band) (282.53× the country average). Demographically, the Zoom! audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Video game
Demographics of Zoom! fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.0 |
| Estimated audience size | 1,678,680 |
Audience persona
The typical Zoom! fan in Germany is more female, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Director (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 452,004 | 1.23× |
| Bayern | 318,682 | 1.18× |
| Baden-Württemberg | 248,278 | 1.08× |
| Hessen | 161,221 | 1.26× |
| Niedersachsen | 149,609 | 0.92× |
| Berlin | 118,750 | 1.58× |
| Rheinland-Pfalz | 79,698 | 0.95× |
| Sachsen | 71,047 | 0.86× |
| Schleswig-Holstein | 58,821 | 0.98× |
| Brandenburg | 45,428 | 0.87× |
| Hamburg | 44,086 | 1.16× |
| Thüringen | 29,766 | 0.7× |
| Sachsen-Anhalt | 27,742 | 0.64× |
| Mecklenburg-Vorpommern | 20,564 | 0.64× |
| Bremen | 17,580 | 1.22× |
| Saarland | 14,931 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Director (band) | 282.53× | Music & Radio |
| Vodacom | 258.79× | Technology & Electronics |
| VoIP phone | 89.89× | Technology & Electronics |
| King King | 16.1× | Music & Radio |
| GIGA Television | 20× | Movies & TV |
| Solid-state drive | 19.11× | Technology & Electronics |
| 4.47× | Internet & Social Media | |
| Free Wifi | 87.51× | Internet & Social Media |
| Jethro Tull (band) | 26.32× | Music & Radio |
| Internet Explorer | 50.17× | Internet & Social Media |
| Gallien-Krueger | 55.44× | Music & Radio |
| Online games | 4.97× | Games |
| 3.56× | Internet & Social Media | |
| CrazyGames | 4.97× | Games |
| Castlevania | 58.28× | Games |
| Dropbox (service) | 9.05× | Technology & Electronics |
| Action games | 5.27× | Games |
| Steinberg | 29.24× | Music & Radio |
| Suzi Quatro | 11.01× | Music & Radio |
| Warhammer Fantasy (setting) | 20× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Extroversion | THRILL | 1.62 |
| Urban Lifestyle | OPEN | 1.43 |
| Career Orientation | POWER | 1.39 |
| Tradition | CONSERVATISM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 23.3% |
| Brazil | 7.1% |
See Zoom! audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Zoom! have in Germany?
Zoom! has an estimated audience of 1,678,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zoom! fans?
60.8% of Zoom! fans are female, 39.2% are male, with an average age of 37.0 years.
Which brands do Zoom! fans like most?
Zoom! fans show strongest brand affinity for Director (band) (282.53×), Vodacom (258.79×), and VoIP phone (89.89×) over the country average.
Where do Zoom! fans live in Germany?
Zoom! fans in Germany are most concentrated in Nordrhein-Westfalen (reach 452,004), Bayern (reach 318,682), and Baden-Württemberg (reach 248,278). These three regions account for the largest share of the active audience.
What other brands do Zoom! fans also like?
Beyond Zoom! itself, the audience over-indexes on Vodacom (258.79×), VoIP phone (89.89×), King King (16.1×), and GIGA Television (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zoom!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.