Nintendo eShop Audience in Germany
Nintendo eShop has an estimated audience of 984,659 people in Germany. 45.8% are female, 54.2% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Grappling, Nebelung, Dog breed, Saving, Unique Gifts.
The average Nintendo eShop fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Grappling, Nebelung, Dog breed, with strongest over-indexing on Grappling (5.06× the country average). Demographically, the Nintendo eShop audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of Nintendo eShop fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 33.0 |
| Estimated audience size | 984,659 |
Audience persona
The typical Nintendo eShop fan in Germany is balanced, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grappling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,304 | 1.06× |
| Bayern | 126,824 | 0.8× |
| Niedersachsen | 107,856 | 1.13× |
| Baden-Württemberg | 103,515 | 0.77× |
| Hessen | 68,150 | 0.91× |
| Sachsen | 57,004 | 1.18× |
| Rheinland-Pfalz | 49,288 | 1× |
| Schleswig-Holstein | 37,570 | 1.06× |
| Berlin | 36,989 | 0.84× |
| Sachsen-Anhalt | 33,658 | 1.32× |
| Brandenburg | 33,225 | 1.09× |
| Thüringen | 30,015 | 1.2× |
| Mecklenburg-Vorpommern | 20,918 | 1.11× |
| Hamburg | 18,843 | 0.85× |
| Saarland | 10,735 | 0.89× |
| Bremen | 6,733 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grappling | 5.06× | Sports |
| Nebelung | 19× | Pets & Animals |
| Dog breed | 1.76× | Pets & Animals |
| Saving | 2.18× | Business & Career |
| Unique Gifts | 2.01× | Shopping |
| Mehwish Hayat | 37.89× | Movies & TV |
| Birthday Gifts | 2.01× | Kids & Family |
| Progressive rock | 1.69× | Music & Radio |
| Hope For Paws | 19× | Pets & Animals |
| Gran Torino | 4.25× | Movies & TV |
| Loincloth | 2.52× | Fashion & Accessoires |
| Goon | 5.14× | Movies & TV |
| Handmade Gifts | 1.56× | Kids & Family |
| Grinch | 1.83× | Movies & TV |
| 3D printing | 1.58× | Technology & Electronics |
| Phil Campbell (musician) | 3.77× | Music & Radio |
| Jax Teller | 19× | Movies & TV |
| Figure painting (hobby) | 2.69× | Arts & Culture |
| KLIX (AM) | 1.65× | Music & Radio |
| Hauptschule | 4.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.29 |
| Social Media Usage | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Pet Ownership | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.2% |
| United States | 12.2% |
| France | 9.5% |
See Nintendo eShop audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Nintendo eShop have in Germany?
Nintendo eShop has an estimated audience of 984,659 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nintendo eShop fans?
45.8% of Nintendo eShop fans are female, 54.2% are male, with an average age of 33.0 years.
Which brands do Nintendo eShop fans like most?
Nintendo eShop fans show strongest brand affinity for Grappling (5.06×), Nebelung (19×), and Dog breed (1.76×) over the country average.
Where do Nintendo eShop fans live in Germany?
Nintendo eShop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,304), Bayern (reach 126,824), and Niedersachsen (reach 107,856). These three regions account for the largest share of the active audience.
What other brands do Nintendo eShop fans also like?
Beyond Nintendo eShop itself, the audience over-indexes on Nebelung (19×), Dog breed (1.76×), Saving (2.18×), and Unique Gifts (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nintendo eShop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.