Pokémon Audience in Germany
A data profile of the people who buy, follow and care about Pokémon in Germany — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 5,154,008 people in Germany.
The average Pokémon fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pokémon (video game series), Pikachu, Harry Potter, with strongest over-indexing on Pokémon (video game series) (14.23× the country average).
Demographically, the Pokémon audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pokémon fan in Germany is more male, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Pokémon (video game series).
At a glance
The key figures that characterise the Pokémon profile in Germany.
Search interest · 12-month trend
Demographics of Pokémon fans
39.3% are female, 60.7% are male, average age 30.4.
Gender split
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 30.4 |
| Estimated audience size | 5,154,008 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Pokémon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
Geography
Where the Pokémon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~300K | 1.17× | |
| 02 | Brandenburg | ~200K | 1.13× | |
| 03 | Sachsen-Anhalt | ~100K | 1.05× | |
| 04 | Thüringen | ~100K | 1.05× | |
| 05 | Hamburg | ~100K | 1.05× | |
| 06 | Mecklenburg-Vorpommern | ~100K | 1.05× | |
| 07 | Schleswig-Holstein | ~200K | 1.04× | |
| 08 | Niedersachsen | ~500K | 1.03× | |
| 09 | Nordrhein-Westfalen | ~1M | 1.02× | |
| 10 | Rheinland-Pfalz | ~200K | 0.96× | |
| 11 | Bremen | ~40K | 0.96× | |
| 12 | Hessen | ~400K | 0.95× | |
| 13 | Berlin | ~200K | 0.95× | |
| 14 | Saarland | ~60K | 0.92× | |
| 15 | Bayern | ~700K | 0.84× | |
| 16 | Baden-Württemberg | ~600K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pokémon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pikachu | Games | 17.58× | ||
| 02 | Pokémon (video game series) | Games | 14.23× | ||
| 03 | Yu-Gi-Oh! | Literature | 11.53× | ||
| 04 | Action figure | Kids & Family | 8.88× | ||
| 05 | Crunchyroll | Games | 7.10× | ||
| 06 | Tabletop role-playing game | Games | 6.92× | ||
| 07 | Collectible card game | Games | 6.77× | ||
| 08 | One Piece | Movies & TV | 5.81× | ||
| 09 | Anime convention | Literature | 5.60× | ||
| 10 | Action role-playing game | Games | 5.31× | ||
| 11 | Superman | Movies & TV | 4.76× | ||
| 12 | Anime and manga fandom | Literature | 4.63× | ||
| 13 | KPop Demon Hunters | Movies & TV | 3.68× | ||
| 14 | Stranger Things | Movies & TV | 3.47× | ||
| 15 | Internet & Social Media | 3.14× | |||
| 16 | Harry Potter | Movies & TV | 3.05× | ||
| 17 | Reading | Literature | 2.09× | ||
| 18 | TikTok | Internet & Social Media | 1.99× | ||
| 19 | Music | Business & Career | 1.70× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Pokémon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.74× | |
| Early Adopter Mentality | POWER | 1.72× | |
| Mindfulness | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Indulgence | JOY | 0.76× | |
| DIY Mentality | THRILL | 0.84× |
Frequently asked questions
How many fans does Pokémon have in Germany?
Pokémon has an estimated audience of 5,154,008 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pokémon fans?
39.3% of Pokémon fans are female, 60.7% are male, with an average age of 30.4 years.
Which brands do Pokémon fans like most?
Pokémon fans show strongest brand affinity for Pokémon (video game series) (14.23×), Pikachu (17.58×), and Harry Potter (3.05×) over the country average.
Where do Pokémon fans live in Germany?
Pokémon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Pokémon fans also like?
Beyond Pokémon itself, the audience over-indexes on Pikachu (17.58×), Harry Potter (3.05×), Superman (4.76×), and Action figure (8.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Pokémon audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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