Pokémon Audience in Germany
Pokémon has an estimated audience of 5,142,429 people in Germany. 39.3% are female, 60.7% are male, average age 30.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pokémon (video game series), Harry Potter, Pikachu, Superman, Action figure.
The average Pokémon fan in Germany is 30.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pokémon (video game series), Harry Potter, Pikachu, with strongest over-indexing on Pokémon (video game series) (14.23× the country average). Demographically, the Pokémon audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Animation
Demographics of Pokémon fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 30.4 |
| Estimated audience size | 5,142,429 |
Audience persona
The typical Pokémon fan in Germany is more male, around 30.4 years old, with strong Social Media Usage tendencies and a notable affinity for Pokémon (video game series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,171,683 | 1.04× |
| Bayern | 702,918 | 0.85× |
| Baden-Württemberg | 591,813 | 0.84× |
| Niedersachsen | 515,573 | 1.03× |
| Hessen | 379,772 | 0.97× |
| Sachsen | 300,510 | 1.19× |
| Rheinland-Pfalz | 246,212 | 0.96× |
| Berlin | 226,916 | 0.99× |
| Schleswig-Holstein | 191,391 | 1.04× |
| Brandenburg | 181,396 | 1.14× |
| Sachsen-Anhalt | 137,057 | 1.03× |
| Thüringen | 137,042 | 1.05× |
| Hamburg | 122,364 | 1.05× |
| Mecklenburg-Vorpommern | 100,259 | 1.02× |
| Saarland | 55,578 | 0.88× |
| Bremen | 40,767 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pokémon (video game series) | 14.23× | Games |
| Harry Potter | 3.05× | Movies & TV |
| Pikachu | 17.58× | Games |
| Superman | 4.76× | Movies & TV |
| Action figure | 8.88× | Kids & Family |
| One Piece | 5.81× | Movies & TV |
| Reading | 2.09× | Literature |
| Anime convention | 5.6× | Literature |
| Crunchyroll | 7.1× | Games |
| Pokémon Trading Card Game | 15.5× | Games |
| Stranger Things | 3.47× | Movies & TV |
| Yu-Gi-Oh! | 11.53× | Literature |
| Tabletop role-playing game | 6.92× | Games |
| Anime and manga fandom | 4.63× | Literature |
| TikTok | 1.99× | Internet & Social Media |
| Music | 1.7× | Business & Career |
| 3.14× | Internet & Social Media | |
| Euphoria | 2.41× | Movies & TV |
| Collectible card game | 6.77× | Games |
| Food and drink | 1.55× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.09 |
| Extroversion | THRILL | 1.07 |
| DIY Mentality | THRILL | 0.98 |
| Urban Lifestyle | OPEN | 0.96 |
| Career Orientation | POWER | 0.96 |
| Sustainability | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 15.7% |
| China | 15.1% |
See Pokémon audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
- South Park (1,486,264)
Frequently asked questions
How many fans does Pokémon have in Germany?
Pokémon has an estimated audience of 5,142,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pokémon fans?
39.3% of Pokémon fans are female, 60.7% are male, with an average age of 30.4 years.
Which brands do Pokémon fans like most?
Pokémon fans show strongest brand affinity for Pokémon (video game series) (14.23×), Harry Potter (3.05×), and Pikachu (17.58×) over the country average.
Where do Pokémon fans live in Germany?
Pokémon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,171,683), Bayern (reach 702,918), and Baden-Württemberg (reach 591,813). These three regions account for the largest share of the active audience.
What other brands do Pokémon fans also like?
Beyond Pokémon itself, the audience over-indexes on Harry Potter (3.05×), Pikachu (17.58×), Superman (4.76×), and Action figure (8.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.